Here are some guidelines/tips from Tom Hopkins and we post Chapter 4 of his book, "Creating the Selling Climate. The book is entitled How to Master the Art of Selling, Tom Hopkins is Americas # 1 Sales Trainer.
Some tips:
1. Sell to people who can buy (not everybody is a prospect) Qualify your prospects
2. Sell based on emotions: color, benefits, style, image rather than logic
3. Call it investment rather than price
4. Master the art of closing and neutralizing objection.
