Memorandum:
Date: January 15, 2014
Subject: Internet Marketing
Some more clarification/tips
1. The system does not sell by itself. It performs the first part of AATR - Awareness. The CSS and Agent still sell. This is further strengthened by Agents support, and People support
2. The internet marketing is not social media, blogging or website development or content marketing - is about selling. Yes only goal is to SELL and not just to be cute and popular or being popular.
3. Lead pages, squeeze pages, landing capture page have only one objective - to sell. Lead pages are static pages, one page website with one focused objective and message: to get you as a prospect, tell you about the benefits and sell.
4. The lead page is not a sales letter:
It contains:
1. A headline
2. Benefits an irresistible offer to get you to submit your lead - email address.
3. Call to action
4. Other support: testimonials
5. Security features
5. The components of a total email marketing system consist of:
1. A blog that has content to draw in visitors; (It could have a static landing page with a custom redirect)
2. A static website that contains link to the blog, to the website and fb fan pages.
3. Several landing pages (actually websites - Wix, Weebly, Yola) which are one page affairs that contain your offers. With opt ins.
4. FB fan page (the i frame - static page could serve as a landing page
5. An auto respond software like Get Response, Mail Chimp and E Weber that generate webform (opt in to gather emails) send newsletters automatically to your list. This is the heart of email marketing. Up to 7 messages are sent to the prospect to soften him prior to sales presentation (or he may not need this anymore) Sales letter are also bullets that tell just enough to motivate the buyer.
Experts say that it takes 7 messages before a prospect buys.
Get response has a time traveller that delivers message only in the timzone (when the prospect is up and awake) and not at the waking hours of the sender.
Get response which we are trying has a Landing Page Generator too for additional $15 per month; vs the discounted price of Lead Pages of $37.00 per month.
6. We have to have at least 1 website: say at Weebly, landing page at Wordpress, Wix, and Yola for the Holy Gardens Group, and several landing pages at blogger.
7. The SBU may have localized blog, FB fan page, and their own landing pages for localized marketing. FB page is existing. So they need:
1. 1 website;
2. I blog
3. Maybe 3 or more landing page blog
4. Wix or Yola as landing page
This can be done as we go along. This is necessary to widen the net to increase reach and awaress campaign.
