What is a Landing Page and how do you use them to boost your marketing?, tip

BE a BIDDA: "BELIEVE, INSPIRE, DREAM, DO ACHIEVE"

From Hubspot Marketing   December 25, 2013

Merry Christmas.

We have about P50 million increase in sales that we must wrestle through in 2013.  We have discussed with MC some of the strategies:

1.  Fortifying the agencies :  increase in recruitment, training, motivating and selling   + 10 million
2.  New products:   garden lots, chapel services, ete, PMS,  CAF, cremation                  + 10 million
3.  Bundling:   old product + new product, old product plus new service.                       +  20 million
4.  New marketing -  email marketing                                                                               + 10 million.

      This will be done at 3ffb and closing will be farmed out to the SBU.  Our methodology now is the DSM but we will use science and internet by:  doing the LCP, and autoresponders, automating the email and newslettter templates

The Landing Capture Page

     Pageviews, leads can considereably increase through captivating, irrestible landing capture pages. that are magnets to prospects, visitors to leave their emails.  Most page visitors will not visit the site unless they are compelled to bookmark or leave email addressess.  The objective of the landing page is to capture that information:  prospects email or name so that more communication can be sent to him.  The LCP reenforces the permission/opt in marketing.  You cant do anymore outbound marketing because that is spamming

  Hubspot defines landing page as:   "web page," whereas a "landing page" is any page on the web on which one might land that 1) has a form and 2) exists solely to capture a visitor's information through that form.

   Home page is not a landing page.  A landing page has a form to get the email and some simple explanation and is not distracting.  Example:






7 principles of Landing Capture Page Design

As we have said the LCP must capture the prospects/emails must be funneled as leads. Thus it has to be compelling and irresistible not to leave the email to the advertiser, at the site.

The elements of a good design of LCP are: