2016 Corporate Plan Guidelines

Kindly complete other delivereables like your JD and appointment

Be guided by the following requirements for a corporate and marketing plan that is required of your position

It must be a grow memo and covers the 4 m (the inputs) through puts and outputs required for a strategy.

1.  Goal:

   COMPLETION OF THE 2015 AND 16 VISION 

    1   Sales    Est                                3,000 units   plots

                                                            300 BC

        Calamba, Panga, La Union 100 each

                                                            100     cms Calamba and Panga

    Cremation                                      200   Panga

                                  200                 Calamba

      Prepaid Interment Service          500

                

     2. Cash receipts

2.  Reality

     The market/ changing customer wants (Opportuntiy

     Competition  (Threats)

     Company

        S W (what we did well, did not do well?

3.  Options

4.  WTDN

      1.  Strategy:

          Always include park beautification, cs, completion of projects, manpower development

     2. Inputs:

   

       1.  Manpower -  hiring, rank and file;  executive,  sales execs;   training, (team building) new salary scale, other incentives, performance evaluation

        2.   Money     -       budget internally generated funds, borrowing, 

                    Cap ex -  construction costs, FFE acquisition

                         chapel, crem at  Calamba and La Union

                    Op ex    projected:    

                    Labor costs, rent, utilities,  ME etc

      3.  Machinery

           TPM, inventory, 5s

     4.  Methods

         Manuals, training, review, monitoring reporting

 3 Throughput:

         Programs, Timelines, Resources, who are accountable to implement the strategies.   reporting requirements, catalysts needed

       (reflected in the form of calendar or excel)

4.  Outputs:

     landmarks, projects that are completed as result of 2 and 3

    Thus:

    1.  Filling up of all positions

     2.  Performance evaluations/promotions

    3.  Projects:

       2 Crematorium

      2  BC projects

     CR in Iloilo

     Lamp posts

     New uniform

    4. Beautiful memorial parks

      Thus we can have contests for :

      For GT

      1.  Landscaping projects (refer to Jorgeuslandscape blog) especially 

         herbal and vertical gardens

      2.  Fountains and waterfalls

      3.  Lantern making

     For office staff

         Office decor

6.  Marketing plan

     1.  Promotion   -   use of social media;  the tribute, holy gardens best picture  posting;   free wifi connect at the memorial park, wifi paburol

      Please use the promo items to get back to old customers and do repeat sale.   We buy the power pack and another item to get back to SSN and GE buyers for repeat sale

    2.  Placement

   3.  Prices -    + 3 to 5 % to cover salary increases including interment fee

  4.  Products -  as we discussed (still unsubmitted);  special sections of the park

  Include process, and personnel

There are plenty of blanks that need to be filled and details to be fleshed out.  Please discuss with me should you find challenges

    

   

Jorge  U. Saguinsin

Senior Managing Director

The Holy Gardens Group - "THE MEMORIAL EXPERTS"