The starting point of all sales, even supply chain management, product plan, sales efforts is the customer
The customer is the KING. The CUSTOMER IS DIVINE.
So we must be always customer focused, not we or product, company focused
What do they want? We make sure our product and service fits their need their requirement
Does this product/service meet your need/satisfy/delight you?
Sometimes we are misguided. You have to sell because it is the sales target. Your career
hangs on it. So it becomes hard sell, forcing the product down the throat of the customer.
This is the eternal debate: Can you build a better mousetrap and the customers will troop to your
door? (Product or company orientation. This puts companies with big management ego at great risk for failure. Many do)
Not true anymore: the customer may not need this because there may be no more mouse, or better way to get rid of the mouse. (Customer centric)
YOU HAVE TO FIND OUT WHAT THE CUSTOMER WANTS AND NEED AND GIVE IT TO THEM TO BUILD A BETTER BUSINESS.
YOU HAVE TO KEEP ON REFINING YOUR BUSINESS AND YOUR SALES EFFORT SO THAT THEY CUSTOM FIT THE CUSTOMER WANTS AND NEEDS.
This is the eternal debate: Can you build a better mousetrap and the customers will troop to your
door? (Product or company orientation. This puts companies with big management ego at great risk for failure. Many do)
Not true anymore: the customer may not need this because there may be no more mouse, or better way to get rid of the mouse. (Customer centric)
YOU HAVE TO FIND OUT WHAT THE CUSTOMER WANTS AND NEED AND GIVE IT TO THEM TO BUILD A BETTER BUSINESS.
YOU HAVE TO KEEP ON REFINING YOUR BUSINESS AND YOUR SALES EFFORT SO THAT THEY CUSTOM FIT THE CUSTOMER WANTS AND NEEDS.
