May 25, 2012
Holy Gardens Memorial Park Sends Staff to Branding and Digital Marketing Seminar
Holy Gardens Memorial Park group sent Ms. Aireen Ricamara and Joan T. Flores to seminar conducted by the Marketing Cluster headed by Prof Eric Soriano of Ateneo Graduate School of Business last May 24, 2012. The seminar is about Branding by Jacqueline Alexis Tsng of Lexis (Singapore based) and Digital Marketing by Eduardo Mapa of Media Contact.
Branding:
Jacqueline, now 46 does a lot of worldwide consulting on branding. She says 1/2 of the market for her is in Asia, and
Philippines is a growing market. She has among her clients Jollibee, Belo group Goldilocks. She was bought by Eric Soriano to the Belo group.
For many companies, the brand equity is more important than the company's tangible assets.
For her, branding is a promise of an experience for the customer for the product or service. More than the communication, the more important for branding is the supporting behavior/structure, and implementation to deliver the promise. Thus the business model canvass is very important in understanding what she is saying. The key resources and activities must
support the main value proposition.
Engaging the internal organization by way of communication, training, redesigning offices must be carefully planned and given attention, and part of the diligent execution. Most organization neglect this part.
Again she repeats the importance of the being unique, and being differentiated. The market does not notice nor buy a me too product.
GDP
Growth - Brand extension, differentiation of one brand vs another, sponsored brand
Direction - local, regional, global
Protect - brand must not die - they die. Companies must revive and spend on the brands, or recreate them to keep them alive
Digital Marketing
Going digital marketing is like taking a deep scuba dive. First you must learn how to swim. Aside from understanding techies.
Facts: realities World population is 7billion, 2 billion are internet users, l/3 of that is in Asia PHL is the SMS and social media capital of the world.
(I will add that digital marketing revenues is increasing- it stands at $60+ billion and the new darling of Wall Street are companies engaged in DM and they are better than FB IPO; as it is FB IPO bombed out)
Eds acronym: URE
Useful
Relevant
Entertaining.
Digital Marketing is about content - unique content. DM is about story telling that are URE
Notable Eds project are: Close-up Kilig Factory, and Dove's "How Real Men Surprise their Dates"
All DM is a result of careful planning and diligent execution.
May 24, 2012
Sample Statement of Account
"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb
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Quezon Ave., San Fernando City, La
Union
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Tel. # (072) 888-4207
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Name
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xxxxxx, xxxxx
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Lot Type
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:
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xxxx
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Block No.
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:
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xx
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Lot No.
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:
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x
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Net Lot Price
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33,870.96
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Payment Scheme :
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Term: 1 year
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Perpetual Care
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4,064.52
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Rate: 12% per Annum
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VAT
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4,064.52
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TOTAL LOT PRICE
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41,999.99
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Schedule of Payments:
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RF/DP/MA
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Date
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AMOUNT
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MA
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Penalty for Late Payment
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Total Amount for Late Payment
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Processing Fee
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February 14, 2012
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600.00
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Down Payment
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February 23, 2012
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8,400.00
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M.A.
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1
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March 30, 2012
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3,136.00
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0.04
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125.44
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3,261.44
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M.A.
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2
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April 30, 2012
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3,136.00
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0.08
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250.88
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3,386.88
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M.A.
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3
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May 30, 2012
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3,136.00
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0.12
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376.32
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3,512.32
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M.A.
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4
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June 30, 2012
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3,136.00
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0.16
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501.76
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3,637.76
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M.A.
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5
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July 30, 2012
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3,136.00
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0.20
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627.20
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3,763.20
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M.A.
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6
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August 30, 2012
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3,136.00
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0.24
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752.64
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3,888.64
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M.A.
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7
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September 30, 2012
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3,136.00
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0.28
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878.08
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4,014.08
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M.A.
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8
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October 30, 2012
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3,136.00
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0.32
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1,003.52
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4,139.52
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M.A.
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9
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November 30, 2012
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3,136.00
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0.36
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1,128.96
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4,264.96
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M.A.
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10
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December 30, 2012
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3,136.00
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0.40
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1,254.40
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4,390.40
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M.A.
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11
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January 30, 2013
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3,136.00
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0.44
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1,379.84
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4,515.84
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M.A.
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12
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February 28, 2013
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3,136.00
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0.48
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1,505.28
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4,641.28
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TOTAL
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9,000.00
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37,632.00
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9,784.32
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47,416.32
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Summary of Payments
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Processing Fee
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:
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600.00
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Downpayment
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:
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8,400.00
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Monthly Installments
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:
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37,632.00
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TOTAL
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46,632.00
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This is a single statement of account, there will be no further
monthly statement that will be sent
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to you after you receives this. The undersigned hereby waives my right
to notice or a demand letter.
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Prepared By:
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Noted By:
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HONEY LOU U. CASTILLO
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Accounts Receivable Asst.
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Acting
Financial Controller
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PAYMENT / PENALTY PROVISIONS
"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb
May 21, 2012
8. Senior Citizens Discount on Interments (Discounts for Senior Citizen is not applicable to lots) shall only be
given to the deceased who can present upon payment of Interment Fee a valid OSCA (Office of the
Senior Citizens Affair) ID as provided for by law and IRR (Implementing Rules and Regulations). In any
case that the customer fails to present the valid OSCA ID on or before the date, the customer shall pay the
Interment Fee in full. The discount shall only be refunded to him upon presentation of OSCA ID.
For immediate compliance.
May 21, 2012
TO : ALL
FROM : JORGE
U. SAGUINSIN
THRU : ALL SBU CMO/ SFC/ CSS
According to
Article 5, 6 and 7 of the General Provisions of the PPA ( Pre-Need Purchase
Agreement, the following shall be observed with regards to payment:
- Installments due shall be paid at Holy Gardens Memorial Park at its principal office.
- All unpaid amounts shall be charged with penalty rate of 4% per month of delay (compounding).
- All customers are provided with Statement of Account (SOA) indicated the amount to be paid on a monthly basis. It is the responsibility of the customer to pay on or before the amortization dates as follows:
b.
All accounts paid between 16-30 shall be paid on the 1st to 5th
of following month
without penalty.
4. The customer is
given 30 days or one (1) month to update his payment on arrears. At the lapse of
60 days from the due date; otherwise, HGMP at its option may terminate the agreement.
The
provision of the Maceda Law is applied; whereas 50% of the amortization
shall be paid to the
customer
5. The customer due
to a fortuitous event shall not be able to continue the monthly amortization, the
total amount of principal less the expenses shall be returned to customers
upon his request
6. Application of
monthly payments, if there are interest or penalties that
are due, the manner of payments
are as follows:
(Please see attached sample
computation)
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Name of
Customer:
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xxx
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Location:
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xxx
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Lot Price
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33,870.96
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PC
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4,064.52
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Vat
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4,064.52
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Total Lot
Price
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41,999.99
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Processing
Fee
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600.00
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Total
Amount
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42,599.99
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Downpayment
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9,000.00
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Balance
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33,599.99
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Term
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1 year
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Rate
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12%
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Monthly
Amortization
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3,136.00
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First
Installment
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15-May-12
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Computation:
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15-Jun-12
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15-Jul-12
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15-Aug-12
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15-Sep-12
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15-Oct-12
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15-Nov-12
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15-Dec-12
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15-Jan-13
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15-Feb-13
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15-Mar-13
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15-Apr-13
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16-Apr-13
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3,261.44
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6,648.32
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10,160.64
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13,798.40
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17,561.59
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21,450.23
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25,464.31
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29,603.83
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33,868.79
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38,259.19
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42,775.03
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||
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MA
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3,136.00
|
3,136.00
|
3,136.00
|
3,136.00
|
3,136.00
|
3,136.00
|
3,136.00
|
3,136.00
|
3,136.00
|
3,136.00
|
3,136.00
|
3,136.00
|
|
Penalty
|
125.44
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250.88
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376.32
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501.76
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627.20
|
752.64
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878.08
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1,003.52
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1,128.96
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1,254.40
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1,379.84
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1,505.28
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Total Amount Due
|
3,261.44
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6,648.32
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10,160.64
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13,798.40
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17,561.59
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21,450.23
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25,464.31
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29,603.83
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33,868.79
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38,259.19
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42,775.03
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47,416.31
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In no case shall
the payment be applied directly to the principal.
7. Advance payment
may be allowed with a discount of 1% of the total amount of MA provided it
shall be
before 15 days on the due date. The customer who shall issue a post-dated check is entitled to a 1.5%
discount of the total amount of MA.
before 15 days on the due date. The customer who shall issue a post-dated check is entitled to a 1.5%
discount of the total amount of MA.
8. Senior Citizens Discount on Interments (Discounts for Senior Citizen is not applicable to lots) shall only be
given to the deceased who can present upon payment of Interment Fee a valid OSCA (Office of the
Senior Citizens Affair) ID as provided for by law and IRR (Implementing Rules and Regulations). In any
case that the customer fails to present the valid OSCA ID on or before the date, the customer shall pay the
Interment Fee in full. The discount shall only be refunded to him upon presentation of OSCA ID.
For immediate compliance.
JORGE U. SAGUINSIN
Senior Managing Director
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