Branding - what do you understand about this?

PAGSASANAY SA TAGUMPAY

Some questions to be answered?

1. What is a brand?  Branding?

2.  How important is the  brand to a company product?

3. What is so Holy Gardens about  Holy Gardens

From Small business - Why is branding important?

4.  What is your relationship to the brand?  How does the brand affect you?

Some answers:

1. Brand is a logo, logo type, name of product.  Long time ago, brand is the imprint you make on your farm animals.

2.  Now its the symbol of a product you see on product labels or cover

3,  Brand is the  personality, the character of the company and product. It is a promise  It is the sum total of experience that a customer has with the product and the company. It is a promised value of the product or servce  It clearly differentiates the company from the competitors and gives it an edge.  This called brand equity.  The name is just the tip of the iceberg:

             1.  The bouquet of customer service -  initial contact, at the office, handling of the accounts,                               documents

            2.  Dealing with the stakeholders:  suppliers stockholders, the public...

            3.  Product performance - how is it in actual usage;   how are complaints handled;  how are
                 promises on the product kept

           

                                Business operations business model has something to do with branding

       How are you contributing to the brand experience

4. Brand is the personality, the image you want to develop for your company:/product:

          1.  What is the singlemost important trait you want to convey to  your customer?  This is  the message
                that you want to convey to your customers/PTM

           2.  What is  unique most memorable trait of your company product.  You cant be every thing to
                your customers


          3.  What is the most important reason why customers buy or like your product? Then pound this
                message constantly


               There are 3 important traits a company may  want to convey:

                1,   quality and customer service

                2.  teechnical superiority/product quality

                3   low cost   Thus Cebu Pac emphasizes on time arrival and departure and low cost

             Strategically because of apparent conflict and lack of resources, you cant be all.  A superior
             product cant be cheap;  quality necessarily requires high selling price.  (But some say by default
             they must come together.

            Thus   Walmart in US is every day low prices or Puregold

                      Rustans is classy store with fresh produce

      Ano branding ng Holy Gardens?

      Ano ang message na ipukpok natin?

      Ano ang maitutulong natin sa pagbuild at pagpapalakas ng brand ng Holy Gardens?

5.  Why is it important?

     1.  Product/company recall and recognition leading to sales

     2.  More value for the company.   Coke brand is probably worth $30 billion.   In a Merger and Acquisition premium is placed on brand equity.

    3.  More identification  and emotional link of the product with the customer

The memorialization specialists

In preparation for the acquisition of the MP company, let us start branding ourselves:

"THE MEMORIALIZATION SPECIALISTS"

Jorge US

Holy Gardens Group

Please reply.    CCD 2.27

How To Be A GREAT Marketer

---------- Forwarded message ----------
From: Eben Pagan <help@ebenpagan.com>
Date: Thu, May 23, 2013 at 4:26 AM
Subject: How To Be A GREAT Marketer
To: Jorge <jorgeus.george@gmail.com>

What's the key to becoming a great marketer, and getting a growing stream of new customers to buy your products and services? I think it takes three things: 1) Cutting Through Noise & Inspiring Action Great marketing isn't optional anymore. There's just too much noise in the world, and too many things to distract us. If you don't know how to grab attention and move people to action, then no one is going to show up to buy your products and services. To cut through the noise, you must know how to combine WORDS with DESIGN, in a way that captures attention. To inspire someone to take action - and to pay you for your product - you must touch them on both the emotional level AND the logical level. Most marketing is "logic marketing" - trying to convince people with reason. This almost never works (unless you're selling scientific measurement equipment to computer geeks). The masters of marketing connect with people on an emotional level first - THEN they back up their claims with logic. Ask yourself: >What are the strongest EMOTIONS that my prospective customers are feeling right now? >How can I tap into the emotions that they are already feeling - and connect with them on a human level? >How can I put the result that my product or service delivers into emotional, human terms that will motivate my customer to take action and buy from me? 2) The Psychology Of Branding Most people think that branding is about trying to get people to "remember you" or to "remember your name." It's not. Branding is about getting people to CONNECT your brand name with the result that they want. Just remembering your name isn't enough. Big companies spend millions to get people to remember their brand name - only to learn later that they remember it, but don't remember what the product was or what it does. You don't want that to happen to you... One of my favorite branding examples of all time was FedEx's original "unique selling proposition." It was... "When it absolutely, positively has to be there overnight." There's no way to misunderstand the specific result that this product delivers. And it amps up the human dimension: "absolutely, positively." 3) Using Technology To Multiply Your Efforts Early on in my business, I learned that having my virtual assistant send out an email to every customer who purchased - asking them if they would like to buy another product - resulted in many of them actually buying more from me. So what did I do? I automated the process. I used a simple auto-responder system to follow up with a series of emails to every person who purchased my products - asking them if they would like to buy more. There are many ways to automate the process of building relationships with customers - and it's critical that you use them if you want to grow your business. Inside of my new Accelerate training program, we're going to invest a FULL DAY on learning advanced marketing psychology and persuasion tools to sell more of your products. And the best part about it is that we'll do it in a way that you feel great about - not in a way that makes you feel ashamed. Many of the top marketers I know in the world will be in the room, and I highly recommend that you attend to meet and learn from them. At Accelerate, you'll learn how to be a GREAT marketer - and how to consistently grow your business and your profit. All the details are here - make sure you get your application in while we are still in our early registration week, and while we are still offering 50% off the normal ticket price: Accelerate High Growth Business Training Watch the video that is at the other end of that link for more information. I'm offering a bonus package that has a legitimate $100k value. Register now, and I'll talk to you soon, -Eben

----------------------------------------------------------------

© Copyright 2013, Get Altitude LLC, All Rights Reserved. Get Altitude LLC is a trademark of Get Altitude LLC. All emails sent to Get Altitude LLC become the exclusive property of Get Altitude LLC.

If you are under the age of 18, please go to the link at the end of this e-letter to stop hearing from me, or send mail to "Get Altitude." 3960 Howard Hughes Pkwy, 5th Floor Las Vegas, NV 89109. By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Get Altitude LLC and all members and affiliates harmless in any event or claim.

If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.

Questions? Comments? CLICK HERE:

You'll find answers, be able to chat with a live support person or be able to send us an email directly with any of your questions.

If you wish to stop receiving our emails or change your subscription options, please Manage Your Subscription
3435 Ocean Park Blvd, Santa Monica CA, 90405

--
Jorgeus George

Let us Revive Branding, Strengthen the Holy Gardens Memorial Park Brand Once More!

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb

Branding

View more PowerPoint from Aireen Ricamara

Here is a powerpoint presentation made by Ms. Aireen Ricamara whom we required to attend this important Marketing Forum on branding and digital marketing.  This is to make her learn more and inject more energy into our marketing campaign. And therefore to sell more.

MANAGING YOUR BRAND IN SOCIAL MEDIA - 26th Marketing Forum

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb

Last May 24, 2012 we were invited by Sir JUS to attend the 26th Marketing Forum - Managing your Brand in Social Media held at Ateneo De Manila University, Graduate School of Business and here are my learnings:

I.  BRANDING

• is creating a powerful story; it is being bold;
• going beyond;
• is a visual identity; to be differentiated; to stand out
• a brand is a promise of experience

II.  GROWTH ---->DIRECTION---->PROTECTION

• Brand =Identity - brands are symbols, not just a logo but it stands for a specific value that are expressed by images and story.

          Singapore Airlines = Service

          Harley Davidson = Freedom

          Starbucks = Experiences

          I - Insights - Research

          D- Definition - Quality & Features

          E- Experience - Emotions/Feelings

          A- Activate - Touch points

          L- Live

    

          *Creating World-class Brands start from the CORE; Inside-out; What we BELIEVE

          *CLARITY & COURAGE 

             - Being Bold

             - Relevant & Differentiated

             - Trusted

            *Creating an experience

            *NEW BRAND / NEW CATEGORY

              - Obsessively crafted; New re-branded ads focused on product

              - Brand is the essence of "winner and craftsmanship"

• Brand = Focus

           Focus      Focus     Focus

• Brand = Behavior

          - The people/staff must be innovative;

          - People / employee must believe in the company's brand;

          - It must be aligned with the internal environment

Here's the power point presentation I created for more understanding of Branding:

Branding V2

View more PowerPoint from Aireen Ricamara

WHAT TO DO NEXT:

Holy Gardens Memorial Park Sends Staff to Branding and Digital Marketing Seminar

Holy Gardens Memorial Park group sent Ms. Aireen Ricamara and Joan T. Flores to seminar conducted by the Marketing Cluster headed by Prof Eric Soriano of Ateneo Graduate School of Business last May 24, 2012.  The seminar is about Branding by Jacqueline Alexis Tsng of Lexis (Singapore based) and Digital Marketing by Eduardo Mapa  of Media Contact.

Branding:

Jacqueline, now 46 does a lot of worldwide consulting on branding.  She says 1/2 of the market for her is in Asia, and
Philippines is a growing market.  She has among her clients Jollibee, Belo group Goldilocks.  She was bought by Eric Soriano to the Belo group.

For many companies, the brand equity is more important than the company's tangible assets.

For her, branding is a promise of an experience for the customer for the product or service.  More than the communication, the more important for branding is the supporting behavior/structure, and implementation to deliver the promise.  Thus the business model canvass is very important in understanding what she is saying.  The key resources and activities  must
support the main value proposition.

Engaging the internal organization by way of communication, training, redesigning offices must be carefully planned and given attention, and part of the diligent execution.  Most organization neglect this part.


Again she repeats the importance of the being unique, and being differentiated.  The market does not notice nor buy a me too product.

GDP

Growth -  Brand extension, differentiation of one brand vs another, sponsored brand

Direction -  local, regional, global

Protect -  brand must not die -  they die.  Companies must revive and spend on the brands, or recreate them to keep them alive

Digital Marketing

Going digital marketing is like taking a deep scuba dive.  First you must learn how to swim.  Aside from understanding techies.

Facts:  realities World population is 7billion, 2 billion are internet users,   l/3 of that is in Asia  PHL is the SMS  and social media capital of the world.

(I will add that digital marketing revenues is increasing-  it stands at $60+ billion and the new darling of Wall Street are companies engaged in DM and they are better than FB IPO;   as it is FB IPO bombed out)

Eds acronym: URE

Useful

Relevant

Entertaining.

Digital Marketing is about content -  unique content.  DM is about story telling that are URE

Notable Eds project are:  Close-up Kilig Factory, and Dove's "How Real Men Surprise their Dates"

All DM is a result of careful planning and diligent execution.