May 26, 2012

MANAGING YOUR BRAND IN SOCIAL MEDIA - 26th Marketing Forum

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb

Last May 24, 2012 we were invited by Sir JUS to attend the 26th Marketing Forum - Managing your Brand in Social Media held at Ateneo De Manila University, Graduate School of Business and here are my learnings:

I.  BRANDING
  • is creating a powerful story; it is being bold;
  • going beyond;
  • is a visual identity; to be differentiated; to stand out
  • a brand is a promise of experience
II.  GROWTH ---->DIRECTION---->PROTECTION
  • Brand =Identity - brands are symbols, not just a logo but it stands for a specific value that are expressed by images and story.
          Singapore Airlines = Service
          Harley Davidson = Freedom
          Starbucks = Experiences

          I - Insights - Research
          D- Definition - Quality & Features
          E- Experience - Emotions/Feelings
          A- Activate - Touch points
          L- Live
    
          *Creating World-class Brands start from the CORE; Inside-out; What we BELIEVE

          *CLARITY & COURAGE 
             - Being Bold
             - Relevant & Differentiated
             - Trusted
            *Creating an experience

            *NEW BRAND / NEW CATEGORY
              - Obsessively crafted; New re-branded ads focused on product
              - Brand is the essence of "winner and craftsmanship"

  • Brand = Focus
           Focus      Focus     Focus
  • Brand = Behavior
          - The people/staff must be innovative;
          - People / employee must believe in the company's brand;
          - It must be aligned with the internal environment

Here's the power point presentation I created for more understanding of Branding:


View more PowerPoint from Aireen Ricamara

WHAT TO DO NEXT:

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Location: Lungsod ng Makati, Pilipinas

2 comments:

  1. Holy GardensMay 29, 2012 at 9:01 AM

    Let us read and comment.

    ReplyDelete
    Replies
    1. holy angelsMay 30, 2012 at 12:54 PM

      Good day!

      Very informative & interesting. It helps the business to be successful against its competitors. Applying it to our business, make our business grow and successful by giving our customer a good service, valuing them and make them comfortable, in that way we are managing our brand by creating a powerful and unforgetable experience that will encourage our suspect, prospect and customer to buy our products.

      HAMP

      Delete

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