MANAGING YOUR BRAND IN SOCIAL MEDIA - 26th Marketing Forum

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb

Last May 24, 2012 we were invited by Sir JUS to attend the 26th Marketing Forum - Managing your Brand in Social Media held at Ateneo De Manila University, Graduate School of Business and here are my learnings:

I.  BRANDING

• is creating a powerful story; it is being bold;
• going beyond;
• is a visual identity; to be differentiated; to stand out
• a brand is a promise of experience

II.  GROWTH ---->DIRECTION---->PROTECTION

• Brand =Identity - brands are symbols, not just a logo but it stands for a specific value that are expressed by images and story.

          Singapore Airlines = Service

          Harley Davidson = Freedom

          Starbucks = Experiences

          I - Insights - Research

          D- Definition - Quality & Features

          E- Experience - Emotions/Feelings

          A- Activate - Touch points

          L- Live

    

          *Creating World-class Brands start from the CORE; Inside-out; What we BELIEVE

          *CLARITY & COURAGE 

             - Being Bold

             - Relevant & Differentiated

             - Trusted

            *Creating an experience

            *NEW BRAND / NEW CATEGORY

              - Obsessively crafted; New re-branded ads focused on product

              - Brand is the essence of "winner and craftsmanship"

• Brand = Focus

           Focus      Focus     Focus

• Brand = Behavior

          - The people/staff must be innovative;

          - People / employee must believe in the company's brand;

          - It must be aligned with the internal environment

Here's the power point presentation I created for more understanding of Branding:

Branding V2

View more PowerPoint from Aireen Ricamara

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