Branding - what do you understand about this?

PAGSASANAY SA TAGUMPAY

Some questions to be answered?

1. What is a brand?  Branding?

2.  How important is the  brand to a company product?

3. What is so Holy Gardens about  Holy Gardens

From Small business - Why is branding important?

4.  What is your relationship to the brand?  How does the brand affect you?

Some answers:

1. Brand is a logo, logo type, name of product.  Long time ago, brand is the imprint you make on your farm animals.

2.  Now its the symbol of a product you see on product labels or cover

3,  Brand is the  personality, the character of the company and product. It is a promise  It is the sum total of experience that a customer has with the product and the company. It is a promised value of the product or servce  It clearly differentiates the company from the competitors and gives it an edge.  This called brand equity.  The name is just the tip of the iceberg:

             1.  The bouquet of customer service -  initial contact, at the office, handling of the accounts,                               documents

            2.  Dealing with the stakeholders:  suppliers stockholders, the public...

            3.  Product performance - how is it in actual usage;   how are complaints handled;  how are
                 promises on the product kept

           

                                Business operations business model has something to do with branding

       How are you contributing to the brand experience

4. Brand is the personality, the image you want to develop for your company:/product:

          1.  What is the singlemost important trait you want to convey to  your customer?  This is  the message
                that you want to convey to your customers/PTM

           2.  What is  unique most memorable trait of your company product.  You cant be every thing to
                your customers


          3.  What is the most important reason why customers buy or like your product? Then pound this
                message constantly


               There are 3 important traits a company may  want to convey:

                1,   quality and customer service

                2.  teechnical superiority/product quality

                3   low cost   Thus Cebu Pac emphasizes on time arrival and departure and low cost

             Strategically because of apparent conflict and lack of resources, you cant be all.  A superior
             product cant be cheap;  quality necessarily requires high selling price.  (But some say by default
             they must come together.

            Thus   Walmart in US is every day low prices or Puregold

                      Rustans is classy store with fresh produce

      Ano branding ng Holy Gardens?

      Ano ang message na ipukpok natin?

      Ano ang maitutulong natin sa pagbuild at pagpapalakas ng brand ng Holy Gardens?

5.  Why is it important?

     1.  Product/company recall and recognition leading to sales

     2.  More value for the company.   Coke brand is probably worth $30 billion.   In a Merger and Acquisition premium is placed on brand equity.

    3.  More identification  and emotional link of the product with the customer