Re: Branding as an Equity and for strict observance - Memorandum Circular

Acknowledging receipt of your email.

Shel

On Sat, Sep 19, 2020, 2:12 PM holy gardens memorial park, <hggmp.greenhills@gmail.com> wrote:

good afternoon po,

acknowledge po,

salamat po,

frenzie

Sent from my Huawei phone

-------- Original message --------
From: Jorge Saguinsin <jorge.holygardens@gmail.com>
Date: Sat, 19 Sep 2020, 13:19
To: Roshel Casillan <roshel.casillan@gmail.com>, holy gardens memorial park <hggmp.greenhills@gmail.com>, Madel Saguinsin <madz2424@yahoo.com>, Holy Angels Morong <hamp.morong@gmail.com>, bpi.acctng.ac@gmail.com, calapanmindoro@gmail.com, profjorge.entrep@gmail.com, holygardens.worksheet@gmail.com, holygardens.group.memorial@blogger.com, holygardens.revive@blogger.com, bpi.acctngac@gmail.com
Subject: Branding as an Equity and for strict observance - Memorandum Circular

To:     All SBUs

Thru:  Mam Madel

  MEMORANDUM CIRCULAR NO 2020 -  

SUBJECt  BRANDING AND STRICT OBSERVANCE IN DELIVERY OF SERVICE

What is branding: ?   It is sum total of experiences of the customers as we deliver the services, deal with them on the day to day basis:

     1.   Answering the phone or email or text

     2.  Ads and  fliers

     3.  Logo signs and tarps

     4.  Uniform and ID

     5.  Solving customer problems and needs

     6.  The green shirt Friday picture taking

     7. FB posts of:

         1.  Obits

         2.  Interment vids

         3. Tribute vids

 Objectives:

    1.  To help promote sales  -  brand equity ie familiarity of the customers 

         with the name help move the products and services without need for

         expensive sales push;

   2.  iT helps in recruitment of sales agents, employees and investor

  3.  It projects a place in the mind of customers - positioning which SEO cant

       copy.

  4.  Branding creates an image of strength and superiority

Background:

1.  An sbu did not post obits and other requirements for 6 mos.

2.  Free obits are no longer being done, hence low uptake on interments;

3.  We allow the funeral homes overcome overwhelm by dominating our interment service as observed in Pangasinan and La Union.

4/  Our ids are expired;  new ones still do no not have ids

5.  In the cremation videos, funeral parlor staff enter the inner sanctum of the crematorium without PPEs and safetygear

WHAT TO DO NEXT:

1.  Issue id

2.  Everybody wears the uniform;   no exception.  If they are big, have the

     uniforms repaired.  Isg diggers must have contractors ID and wear Green

     Shirt with Holy Gardens logo  (Ms. MJC -  kumusta SFLU

3.  Green shirt Friday.  We start imposing penalties (La Union) to those who

     do not comply

4.  Complete submission weekly of required postings.  (We all ready are withholding allowances for this)

5.  Tell the funeral companies that when they enter the MP the show is ours

6.  As with regards to our logo:

    Lucida ordinary and follow the color.

    Do not stretch nor deform the logo (make the logo oblong)

7.   Posting at FB:

     1.  Post friendly post that promotes unity among the FB community

     2.  No ranting or criticism of others.   

    3.  Post only pictures or events related to Holy Gardens activities, interment,

         sales meeting, giving of commission sales events, our parks

    4.  Discourage our employees from posting about personal lives, quarrels

         etc.   Warn or discipline those who dont.    Nor don not like posts of 

        enemies or people against Holy Gardens

   5.  Post pictures that are in agreement/compliant with the laws:

             1.    Observance of social distancing

             2.  Observance of wearing of masks and face shield

            3   Wearing of ppe gloves by our interment and crematorium staff

         If we dont:

         1.  We open ourselves to bashing as from former employee

         2.  We can be jailed and penalized with PHP under the BAHO law.

 Be observant, be compliant, love the brand....

Ms. Nelia please number all our MCs and include this in hard copy file