How to sell anything to anyone using 4ps of Marketing - START SELLING

PAGSASANAY SA TAGUMPAY

Rizal Philippines
August 11, 2018


We need to master the 4

Use 4 ps of selling

1. Promise.  Capture the peoples attention in the first  3 second

2. Picture .  Tell the story Paint an image.  Show the picture.  Use the tablet the brochure
                   USE THE WORD IMAGINE.  I want you the imagine, to picture. Use the
                   emotion.  Rather than logic. Appeal to emotion and use logic later on.

3.  Proof    The rest of your ABE is to line up the proof of your statement.  Give examples.
                  Give stories.   Show them.  Who said so

4. Pitch     The alok....Which most of us focus on and forgetting the first 3...

                  In the pitch, do not give them only one decision to make.  If there is a multitude of options,
                  people do not take action

START SELLING.  Start being successful

Promos for 2013

TO        :   All CMOs
                 CSS

Subject:    Marketing strategies and tactics for 2013

Except for cap ex (building construction, toilet, fences, backfilling) all initiatives to sell the SBU products/and services
would have to come from the SBU (at your level) in order to sell the products:

l.  regular lots
2.  ash crypts
3.   packages
4.   bereavement chapel services
5.   cremation (if we have)

by way of

l.  Promotions - ads, promo items etc

2.  Placements (programs for sales channels)

3.  Pricing   (dp, interest, discounts etc)

There were so many promos we had in 2012 but we actually sold less compared to 2011



--
Jorge Saguinsin
+632651420l
3f Fuentes Building, Angono, Rizal
Philippines

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