In order to sell, you must have availability of product; our product is the special place

PAGSASANAY SA TAGUMPAY

Rizal Philippines
December 13, 2018

In order to attain our vision, we need Cash Flow

              in order to have cash flow, you need sales

             in order to achieve sales you must have:

                       AATR

                       Availability of the product

                      Awareness (through promotion ads, and channel)

                      Trial (experience taste test, testimonials)

                      Repeat sales (via greetings CSS, and CRM)

Our mission is to remember our loved ones in special place in a special way.

The job of the CMO and his team at the SBU is to sell,, and the first step is to make the product available. A special way.  We are weak in this aspect.  Witness this SBU despite repeated visit and reminders.


(An example of how not to lead or supervise)

Hall of Horror and Shame

                                                     Kahapon lang gumiba?  Bakit walang nagtayo?

                                                  Papunta sa BC at ang Phase 2:   hindi pa nagagalaw
                                                     ang damo sa matagal na utos, at walang landscaping

                                                         Alam ba 5s at visible signs of quality

                                           Kalat at mataas na damo sumira ng magandang umaga ko

                                                Bakit ginagaya Calamba sa ganitong mounds?
                                                     May manager dito hindi ba?

                                                            Nakukutuhan ba shrubs

                                                    Bakit ang daming kalat na lupa?

                                            Bakit ang daming kalat?  Kulang checking at supervision?

                                                         Bakit ganito?  Kasiya2 ba ito maski every
                                                                other week na binibisita?

                                               Noong araw ang SBU ito ay tops sa maintenance, now...

                                                                 Sukal2 papunta sa Iglesia

                                                          Bukol2 na tall grass

                            Tall grass is the name of a computer software, not actual grass at site

                                                                Ganon pa rin, walang nagtrim

Josiah Go's Definition of Marketing, AATR

Josiah Go, the Philippine guru on marketing, an Agora awardee for marketing education defines marketing as " continously serving customer needs and wants better than competition at a profit."

The key words are:   continuously, satisfying, needs and wants, better than competition, and at a profit

Marketing is a key function of a business.  Peter Drucker defines " business as an entity that creates customers"Without customers, there is no business.  Our organization can not have more staff than there are customers.,

 The role of marketing in a business:

l.  A business  has a Vision.

2.  To achieve the Vision, it needs cash flow.

3.  Cash flow comes from sales

4.  Sales is achieved by having:

       AATR

      l.  Awareness
      2.  Availability
      3.  Trial
       4.  Repeat Sales

All CMOs or ACMO, s, please explain via comments, asap.

For compliance.

JUS


Holy Gardens Memorial Park Group Customer Service, Excellence,Learning, Flexibility and Adaptability for all "Helping in the Grief of Many People"