In order to sell, you must have availability of product; our product is the special place

PAGSASANAY SA TAGUMPAY

Rizal Philippines
December 13, 2018

In order to attain our vision, we need Cash Flow

              in order to have cash flow, you need sales

             in order to achieve sales you must have:

                       AATR

                       Availability of the product

                      Awareness (through promotion ads, and channel)

                      Trial (experience taste test, testimonials)

                      Repeat sales (via greetings CSS, and CRM)

Our mission is to remember our loved ones in special place in a special way.

The job of the CMO and his team at the SBU is to sell,, and the first step is to make the product available. A special way.  We are weak in this aspect.  Witness this SBU despite repeated visit and reminders.


(An example of how not to lead or supervise)

Hall of Horror and Shame

                                                     Kahapon lang gumiba?  Bakit walang nagtayo?

                                                  Papunta sa BC at ang Phase 2:   hindi pa nagagalaw
                                                     ang damo sa matagal na utos, at walang landscaping

                                                         Alam ba 5s at visible signs of quality

                                           Kalat at mataas na damo sumira ng magandang umaga ko

                                                Bakit ginagaya Calamba sa ganitong mounds?
                                                     May manager dito hindi ba?

                                                            Nakukutuhan ba shrubs

                                                    Bakit ang daming kalat na lupa?

                                            Bakit ang daming kalat?  Kulang checking at supervision?

                                                         Bakit ganito?  Kasiya2 ba ito maski every
                                                                other week na binibisita?

                                               Noong araw ang SBU ito ay tops sa maintenance, now...

                                                                 Sukal2 papunta sa Iglesia

                                                          Bukol2 na tall grass

                            Tall grass is the name of a computer software, not actual grass at site

                                                                Ganon pa rin, walang nagtrim

What is the main value proposition for Holy Gardens? To remember our loved ones in a special place....

BE a BIDDA: "BELIEVE, INSPIRE, DREAM, DO ACHIEVE"

Philippines,
May 28, 2016

We need to beautify our park in addition to our construction, because that is part of our mission.

In the ordinary marketing parlance, the concern of marketing is availability, ie that park:

   1.  has been developed
   2.  that it is beautiful
   3.  and well maintained.

However, some memorial park do not level up to these standards:  as in a mp in the south:

 Let us demand responsibility and please pay only upon submission of pictures.

    This is a sight  in MP  that will send your bp rising:

     1.   Entrance is full of trash and tall grasses;

     2.  Trash every where.

     3.  Vault being manufactured on the street;

     4.   Inoperable trailers, dirty and  in disarray;

     5.  Mounds of earth (dumping of soil from excavation

     6.  Cogon in between landscaping

     7.  Grasses growing on cracks joints of the street;

     8.  Very tall grasses (either the Batanes or Napier type) 2 to 3 meters in places.

     GRABE/

Magdagdag ng tao GC, GT.  Matagal nang sinasabi ito.  

Availability is always important in marketing:   construction must be completed and the park must be beautiful. We had a conference on park beautification to launch a contest.   Calapan has not resubmitted ppt on park beautification.  Please resubmit. Despite this this is what we saw last Thursday.  How sad.

  Calapan has not, despite the availability of resources to comply with this, hence the pitiful low and 0 sales.

LET US MOVE AND ACHIEVE THINGS.  Do it now.

Action begets action.