TO : Cynthia
Marketing Coordinator
Subject: More Explanation on Value Packages
Background:
We recently read on some post that those buyers who initially went out to buy a cheap product eventually bought up more higher priced package/bundle which are cheaper after doing the math, if they bought the product separately.
Thus family size softdrinks are cheaper compared to solo, the breakfast combo are cheaper than those that are bought alone. The cellphone company thus offers bundling even in the load: 30 minutes free call, 100 free text, and 1 hour internet, all for P30.00 vs. the P10.00 load.
Since we are not offering any discount promos for 2014, we shall push the bundling which we hope can deliver as much as 50% of the total additional sales.
