Communications Center for Holy Gardens: bundling

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May 05, 2019

Reminder to push the Body Crypts on bundle

---------- Forwarded message ---------
From: Jorge Saguinsin <holygardens.groupnew@gmail.com>
Date: Sun, May 5, 2019 at 9:11 PM
Subject: Reminder to push the Body Crypts on bundle
To: Madel <madz2424@yahoo.com>, Roshel De Guzman <hgpmp.shel@gmail.com>, Holy Gardens Pangasinan <hgmp.pangasinan@gmail.com>

We built the BC for your SBUs to bundle this with our CMCS. What is your

thought on this. Mapapagalaw ba natin itio? It did not move with Mandrake

What seems to be the problem:

2. Body Crypts (non com)

12,500.,00 (A and D)

a. 12,500 P15,000 (Zinnia) 27,500.00

b. 12,500 25,000 (Daffodil) 37,500.00

c. 12,500 37,500 (White Rose) 49,500.00

15,000.00 (B and C)

a. 15,000.00 15,000.00 (Zinnia) 30,000.00

b. 15,000.00 25,000.00 (Daffodil) 40,000.00

c. 15,000.00 37,500.00 (White Rose) 52,500.00

Kaya natin ito? Ito na pinakamura before cremation na affordable. Can you discuss this with me?

Notice: This email address is a private property of Holy Gardens Group and its contents are private and confidential. Its contents and attachment may not be copied nor forwarded to parties other than the ones intended to, nor can the contents be used other than the original intent You are advised to delete the message you received if in case it may have been wrongly sent to your good office

PAGSASANAY SA TAGUMPAY (Training for Success)

Good management is good management everywhere

Habits of Successful People

Jorge U. Saguinsin

YOUR OFFICES ARE TO REFER TO THESE ON QUESTION ABOUT PRODUCTS information and pricing. Please RRURAC

Holy Gardens One Stop Shop (Master Brochure)

Holy Gardens Cremation

Holy Gardens CMCS (Funeral Service)

Holy Gardens Ash Crypts (Columbary Vaults)

Destiny Life Plans

Holy Gardens Interment Service

1. LET US WORK TOGETHER TO CREATE BEAUTIFUL LIFE STORIES (not worries)

2. BIDDA: BELIEVE, INSPIRE, DREAM, DO AND ACT

3. Read and answer all email and texts. Be responsible

4 RRURAC (Read, Reflect, Understand, Realize Act, Check) # 3

5. Makipag TIPAN - IGALANG ang mga nasusulat: CCD handbook at MC

Pag uusapan sa am talk

YOUR OFFICES ARE OBLIGED ORDERED TO UPDATE THEIR POSTS AT THE FOLLOWING SITES: (they have been placed here for your easy reference)

Free Obituaries for Friends of Holy Gardens

Free Obits for Holy Gardens Customers

Archives for Holy Gardens Tributes

Birthdate and death date anniversaries of dearly departed

Weekly posting at HolyGardens Communications and Best Pictures

November 24, 2018

Marketing plan for Funeral Service + Body Crypt

Comments

I hope you were listening when I discussed this with you

STAY FOCUSED

Goals: 1. Gumalaw at makabenta ng at need say Zinnia, Daffodil and Chrysanthemum

Ilan, magkano? say 500 combo in one year (ng ating CMCS)

2. Makatulong sa mahihirap na namatayan D and E market

3. Para suporta sa Destiny Plans - makabenta ng 2,000 plans sa SBU

This is price strategy; walang ahente. I promote sa mga barangay at

and product strategy. Meron ka na wala ang funeraria ng bagay na meron tayo namely body crypts

Reality:

1. Mahal ang memorial park plots burial:

Plots P50,000

IS 27,000

FS 50,000

Total 127,000

2. Ang sa munisipyo P5,000 Body crypt na 5 year lease pero sabi mo P50,000 ang pinipiling FS = P55,000

Isa pa BC yon sa munisipyo. Pangit (o maganda ba) ating maski P12,500 nasa memorial park, pulido BC

Ito na nga ang strategy: package ng FS + BC

Ano iooffer mo/natin

AD packages

1. Body Crypts A and D + Zinnia = P12,000 + P17,500 = P29,500

2. Body Crypts A and D + Daffodil = 12,000 + P25,000 = 37,500

3. Body Crypts A and D + White Rose 12,000 + P37,500.00 = 49,500

1. Body Crypts BC + Zinnia P15,000 + P17,500 = P32,500

2. Body Crypts BC + Daffodil P15,000 + 25,000 = P40,000

3. Body Crypts BC + White Rose P15,000 + 37,500 = P52,500

We offer commission of 10% only if FS is Peace Lily and up

Paano mo ito ipropromote? At lalakas

cc: La Union, Calapan at Greenhills Oton at sana may matutunan

On Sat, Nov 24, 2018 at 5:52 PM Holy Gardens Pangasinan <hgmp.pangasinan@gmail.com> wrote:

Good evening po sir. Please see attached file re Marketing Plan of Funeral Service + Body Crypt.

Mandrake

PAGSASANAY SA TAGUMPAY (Training for Success)

Good management is good management everywhere

Habakuk: Speed and Strength God will give me

Jorge U. Saguinsin

1. LET US WORK TOGETHER TO CREATE BEAUTIFUL LIFE STORIES (not worries)

2. BIDDA: BELIEVE, INSPIRE, DREAM, DO AND ACT

3. Read and answer all email and texts. Be responsible

4 RRURAC (Read, Reflect, Understand, Realize Act, Check) # 3

5. Makipag TIPAN - iGALANG ang mga nasusulat: CCD handbook at MC

YOUR OFFICES ARE OBLIGED ORDERED TO UPDATE THEIR POSTS AT THE FOLLOWING SITES: (they have been placed here for your easy reference)

Free Obituaries for Friends of Holy Gardens

Free Obits for Holy Gardens Customers

Archives for Holy Gardens Tributes

Birthdate and death date anniversaries of dearly departed

Weekly posting at HolyGardes Communications and Best Pictures

November 12, 2017

Summary of promos and special offerings of Promos until end of 2017 till 2018

PAGSASANAY SA TAGUMPAY

SUMMARY OF PROMOS AND SPECIAL OFFERINGS UNTIL END OF 2017 UNTIL 2018

A. BODY CRYPTS + funeral service

To: Holy Gardens Pangasinan

Holy Gardens Greenhills

Thru GM

Date: NOVEMBER 5, 2017

Subject: Bundling of Body Crypts (Apartments) with our Funeral Service
Promo Price

1. Apartments in Pangasinan are to be available only as packages.

Calamba must build another 80 units and are to be sold only as packages

2. They are to be sold as leases: 5 year only (for at need) (For Strict compliance)

3. For pre need: 5 + 1. (May extra one year para libre kasi the lease runs on day 1. after fully paid,

4. Being at lease, it means that at the end of the of the lease, the customer has the option to:

a. Renew the lease at new price

b. Transfer to a new location, say lawn, or GE (kaya dapat interim lang ang gamit. Ooferan ng ibang product while the lease is in force, or immediately upon the signing of lease agreement

5. Prices:

At Need Pre Need

A 9,000 7,500

B 13 999 11,000

C 11,999 9,500

D 8,999 7,000

6. Bundling

Pre Need Total Amount MA

A Lease + Daffodil 7,500 + 20,000 = 27,500 572. 95

B Lease + White Rose 11,000 + 30,000 = 41,000 854.20

C . Lease + White Rose 9,500 + 30,000 = 39,500 823.00

D. Lease + Daffodil 7,000 + 20,000 = 27,000 562.50

Provided:

If bought in cash: beyond 90 days the price shall still be pre need;, for installment,beyond 180 days, pre need ang price if paid in full (even for upgrading)

B. ZERO INTEREST FOR SPECIAL PLOTS IS ONLY UNTIL DECEMBER DECEMBER 2017 ONLY; CHEAP P23,000 and P26,000 AT NEED INTERMENT SERVICE IS UNTIL DECEMBER 2017 ONLY

To: Sales Administration

Thru: GM

cc: RCRMA

Subject: Termination of Certain Special Offers

1. The Zero Interest Offers of Calapan, La Union, Malasiqui and Calamba

They are good only until December 31, 2017. When the offer is ended, that is it.

The difference between zero (0) interest and with interest is 25%. Sayang kung di matatake advantage ng customers.

For example;

TLP Monthly Total Payments
0 interest

30,000 500.00 P30,000

30,000 625.00 37,500

WE SAY WHAT WE MEAN, AND WE MEAN WHAT WE SAY

Take hard and extra efforts to inform your customers, prospects and sellers

With regards to the FLASH PROMO of 15% discount, it was a big disappointment of execution. We should have focused on that to generate colleciton to the exclusion of others. So we got measly 4% achievement of target, no incentives for 3f and for SBU.

And then we had appeals for extension well beyond the deadline. Ang promo was for November 1, 8 to 4 pm. Kaya nga flash promo.

2. PIS offers

The PIS offer of P12.3 ends in November 2017. Thereafter only P14,990 interments at need are available

The Interment Service is likewise increased beginning December 1, 2017

Details of increase in expenditures will have to be made between now and November 29 by SAA and VM

New Price (At Need Former Price PIS in combination*

De luxe 28,750 23,000 P23,000

Luxury 32,500 26,000 26,000

The pre need price, which can be bought in installment, is available only for the:

1. For those who have previously bought plots from us. (You must enclose PPA to support such sales. Hindi puwede iyong mga palusot, na ginawa ng MT)

2. Or in combination with our special price plots, current sales. THEY CANT BE BOUGHT AS STAND ALONE.

SAYANG ANG P4,000 PRICE DIFFERENTIAL. Ipag ingay, i text blast natin. i soc media

The SAA must not entertain any request for extension. Listen and implement our announcements

NB: Any changes in sales policies are always done in writing. NO VERBAL CONVERSATIONS ON SALES POLICIES ARE BINDING: the proposal and the enabling memos are to be in writing

PAGSASANAY SA TAGUMPAY (Training for Success)

SETTING THE STANDARDS IN INTERMENT SERVICE

Innovation creates more wealth and more customers

Business Model for Body Crypts/Apts and Bundling

To: Holy Gardens Pangasinan

Holy Gardens Greenhills

Thru GM

Date: NOVEMBER 5, 2017

Subject: Bundling of Body Crypts (Apartments) with our Funeral Service
Promo Price

1. Apartments in Pangasinan are to be available only as packages.

Calamba must build another 80 units and are to be sold only as packages

2. They are to be sold as leases: 5 year only (for at need) (For Strict compliance)

3. For pre need: 5 + 1. (May extra one year para libre kasi the lease runs on day 1. after fully paid,

4. Being at lease, it means that at the end of the of the lease, the customer has the option to:

a. Renew the lease at new price

b. Transfer to a new location, say lawn, or GE (kaya dapat interim lang ang gamit. Ooferan ng ibang product while the lease is in force, or immediately upon the signing of lease agreement

5. Prices:

At Need Pre Need

A 9,000 7,500

B 13 999 11,000

C 11,999 9,500

D 8,999 7,000

6. Bundling

Pre Need Total Amount MA

A Lease + Daffodil 7,500 + 20,000 = 27,500 572. 95

B Lease + White Rose 11,000 + 30,000 = 41,000 854.20

C . Lease + White Rose 9,500 + 30,000 = 39,500 823.00

D. Lease + Daffodil 7,000 + 20,000 = 27,000 562.50

Provided:

If bought in cash: beyond 90 days the price shall still be pre need;, for installment,beyond 180 days, pre need ang price if paid in full (even for upgrading)

February 14, 2015

Relaunch, repositioning, re emphasis on MEMORIAL PACKAGES

Memorandum:

To : Ms. Cynthia

SUBJECT: RELAUNCH OF MEMORIAL PACKAGES/BUNDLING

OBJECTIVES:

1. To give additional benefits to customers who want to avail of generous discounts under Holy Gardens Packages (BVO)

2. To help boost sales and reach 110 million for HGMP

Background:

We spent a great deal of time emulating the packages (value meals of Jollibee and Mcdo) whose prices are now astronomical Under their packages, the customers save as much as P80 (about 40% ) of the total meal price (when bought separately) Under the bundling, combo, package scheme McDos promo is called meals of of Fortune

Recently we learned the Toril Memorial Park (which are under the Gaite Group of Companies and includes Kidapawan, Panabo, and Digos) all grew because fo packages. All of the memorial parks had memorial chapels (funeraria) and therefore sold more>

We had a great deal of success with this however we were not able to sustain this.

What did we do:

1. We had leaflets,

2. We had incentives

3. But we lacked the system and incentive

WHAT:

RELAUNCH:

We are ready to launch our Bereavement Value Options tomorrow, January 27, 2014

We are ready to inform our staff, our sales executives, and post at our websites and social media our linchpin for 2014 sales campaign. (Alpha version)

THE BEREAVEMENT VALUE OPTIONS

What are bereavement value options?

They are products and services, bundled together, or are in combo, which translate into convenience (as the products and services needed to make the work together have been purchased together) and with plenty of savings for the customer. They are VALUE PACKAGES. This is possible because redundancies in features and benefits are removed, translating into savings. The single transaction to sell the two or three products together translate into savings which are passed on to the customer.

Are there similar packages in the market?

As far as we know Holy Gardens Memorial Park will be the ONLY ONE AND THE FIRST ONE to offer.

Why combo or bundled products and services?

For the telcos, FMCG products, there are a lot of bundling and combo going on. For Fast Food, the value meals are the equivalent of Bereavement Value Options.

How does it work?

When a customer buys, he ordinarily buys a lot. But then, when the time comes to use the lot, he has to pay for/purchase the interment service at some later date, and with new transaction etc. At BVO, the customer opts to include:

Interment Service and /or

Funeral Service (Coming Soon) with third party provider)

Cremation (Available at Holy Gardens Calamba with third party provider, coming soon at Pangasinan)

Chapel Use (Coming Soon) in house; will first be available in Holy Gardens Calamba, Pangasinan and La Union

Documentation:

The customer signs a normal PPA which states that the lot includes the options he has selected. He signs separate agreement for each of the options for which he will be issued certificate of entitlement when fully paid.

Payment:

The downpayment and monthly payments are bundled together and our accounting will distribute farm out the payments to the different products and services selected.

Our accounting and finance group will closely monitor the accounts,

Servicing of the account:

A call or visit to the nearest Holy Gardens memorial park will trigger the delivery of service upon presentation of necessary documents: DOS and CO for the lot, and CE for the services.

VARIOUS COMBOS/BUNDLES:

Pre Need

At need

Categories:

2 in 1

3 in 1

4 in 1

Pre need benefits:

1. For two in 1. less 5 on the plot, even on installment, and 10 to 20% on services.

2. For 3 to 4 in 1, less 10% on the plot, and 10 to 20% on the services

At Need Benefits

1. For two in 1, less 15% on actual need price for plot, the savings on various services of 10 to 20% apply

2. For 3 or 4 in 1, less 20% on actual need price plot plus the usual savings on the services.

Our Every Juan Special

SIP plus services for P50,000 total more or less, very affordable, includes chapel use and funeral service. If you deduct the SSS death benefits, the customer shoulders only P30,000. more or less (est)

Body Crypts (10 year lease) plus services includes funeral service, chapel use. Total price may be in P30,000 or less and if you deduct the P20,000 death benefit from SSS, the burden on the bereaved is low low low.

SSS death benefit assistance

With this bundling/combo, the Holy Gardens nearest you can process your SSS death benefit claims to reduce your financial burden

OSCA discounts:

These bundles have considereable savings built into them, and are not subject to OSCA discount privileges.

What are the combos:

1. Pre Need.

1. Ash crypts

2 in 1 - Ash crypt + urn

3 in 1 - Ash crypt + urn + cremation (third party provider)

4 in 1 - Ash crypt + urn + cremation + exhumation and transfer services.

2. Plots:

2 in 1 - Plot plus IS (basic, DLX or LX)

2 in 1 - Plot plus exhumation, and transfer services

3 in 1 - Plot plus IS (3 variants) plus Chapel use (two variants - AC and non AC)

4 in 1 - Plot plus IS (3 variants) plus Chapel use (two variants) and Funeral Service (FS) with 5 variants:

10,000

25,000

50,000

80,000

100,000

2. At need:

1. Ash crypt:

3 in 1 - Ash crypt, urn plus cremation (3rd party provider

4 in 1 - Ash crypt, urn, plus cremation (3rd party provider) plus chapel use.

2. Plots

3 in 1 - plot + IS + Chapel Use, or plot + IS + FS

4 in 1 - plot + IS + Chapel Use + Funeral Service

3 Our Every Juan special

Body crypt: 10 year lease + Chapel Use (non aircon) + Basic Funeral Service with prices of P30,000 more or less

SIP: single interment plots + IS (basic) + Chapel Use (non aircon) + funeral service (basic) with price or P50,000 more or less.

Email us, opt in in the opt in forms provided, call or visit Holy Gardens offices near you. Now.

N.B. This service/package is work in process, in alpha stage and subject to correction, changes, and suggestions.

The management of Holy Gardens

Contact Number:    +632 651 4201

                             +63922 844 7506

                             +63922 877 0808

emails: holygardens.group@gmail.com

Google.com+/HolyGardensGroup

January 25, 2014

MVP concept, objectives, business model, basic formula for bundling B V O (Bereavement Value Options)

Memorandum:

Draft of Product and service brief on bundling, Value Packages, bundling

We discussed the following yesterday that need more details and clarification:

Title: Product and Service Bundling

Background:

We sold 44 million worth of lots in 2013. By employing CRM (more share of the wallet, Long Term Value of Customers (ltv) tactics, bundling, we can sell more at the minimum 30% over last year. We can inlcude the bundled services as sales performance that are incentiveable as ORC, but not commissionable.

1. Concept: Product/Service Bundling Concept

(What is unique, enchanting, mesmerizing, seductive about this concept; make it so, MC, CSS

Tag: Value for Money in Bundles

Bundle of Value in Packages

More Value in Packages

MVP: Saving bundle of money for memorial products and services in packages

PTM:

1.Pre need Investors for resale, for income when trading; peace of mind. convenience. -

2. Actual need: (actually users for interment)

BC users - garden lots, niches + services

CDE users - cremation, body crypts, + services that are affordable.

2. BUSINESS MODEL CANVASS

FRONT END

Links : ads, agents, internet marketing, tarps

Bond: CRM program, internet marketing, superior customer service

Revenue?

Back end:

Key Activities:

1. Sales activities

2. Internet marketing

3. Agents recruitment

4. Processing of documents/account

5. Processing of claims/servicing

6. Delivery of interment services/ : supervision outsourcing

7. Accreditation at SSS; processing of SSS Claims

8. End to end services: bone transfer, bone cremation

9. Enhancement of products and services delivery (innovation)

Key Resources;

1. Interment equipment

2. Crematoriium/partnership with crematorium

3. Body crypts

3. Funeral service/partnership with crematorium

4. Ash crypts

5. Service vehicles

6. Current interment equipment

5. Blogs, websites, autoresponders platform

6. Existing interment equipment

7. Vacant spaces at Memorial park:

1. Cliffs at HGGMP, irregular lots at Pangasinan

Costs:

Compare costs and revenue; know the GP

3. OBJECTIVES:

1. To add at least P20 million in additional sales

2. To supplant 0 promo in 2014

3. To give tools/ammunition for agents to sell more;

4. To motivate SBU chiefs and marketing staff

4. Summary of offer for the value packages:

Cheaper in bundles.

1. Pre need

Lots are 5% cheaper based on NLP for two items in bundles.

Lots are 10% cheaper based on NLP for 3 or more bundles.

Services are generally cheaper by 10 to 25%

Interment:

1. DLX - Unbundled price - P22t

Bundled price - P18,995

Savings - P2,995

% - 14%

2. Luxury

Unbundled price - P25t

Bundled price - P21, 495

Savings - P3,500

14%

2. At need

PTM - B and C

1. Regular lawn lots plus services

For bundles of 2 - Less l5% on actual need price

Services:

1. Interment:

DLX - 18, 995

Luxury - 21, 495

2. Chapel use:

Non aircon: P2,500 per night unbundled

Bundled: P2,000 (less 25%)

Aircon : 3,500 per night unbundled

Bundled: P2,799

5. Funeral Service

1. Crowd drawer; basic for CD

P10t same price for bundled and unbundled

No margin

2. Midmarket pleaser

"Rosal"

Unbundled - P20,000.

Bundled - P16,999.

Cost to us P15,000.00

Margin

3. Upper middle pleaser

Cateleya

Unbundled - P49,999

Bundled - 44,999

Cost to us - P40,000

Our Margin

4. Chapel Use:

Non aircon: P2,500 per night unbundled

Bundled: P2,000 (less 25%)

Aircon : 3,500 per night unbundled

Bundled: P2,799

B. Front office activities

1. Internet marketing

2. Answering :

1. sms

2. fb, twitter

3. emails

4. cellphones

5. land line.

3. Entertaining walk ins

4. Product and package presentation:

1. Verbally

2. Video

3. Powerpoint

5. Tripping

6. Closing

7. Acceptance of payment

8. Documentation

1. AR and OR

2. Signing of documents

3. T and C; PPA for lots only; TC for issuance upon full payment

9. Delivery of documents:

1. On time

2. Complete

C. Back office

1. Processing of payment; account distribution at CRB

2. Sales report

3. Making ledgers

1. Single or multiple ledgers

4. Posting of payments

5. Accounting for JV

6. Accounting for BIR

D. Partners

1. Crematorium - agreements and negotiation for price and payments

2. Funeral parlor/homes

3. Additional ISG teams for ISG

4. SSS accreditation

5. MHO, Local civi registrar

6. Hospital staff: sg morgue staff, ICU nurse or even hospitl owner admin

Jorge US

Holy Gardens Group

CONFIDENTIALITY NOTICE/disclaimer: The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its retransmittal , reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC: Read, Respond, Understand, Reflect, Apply and Check

BIDDA: BELIEVE INSPIRE DREAM DO ACHIEVE

Google.com+/HolyGardensGroup

January 03, 2014

More explanation on Value Packages (Holy Gardens Memorial Value Packages)

TO : Cynthia

Marketing Coordinator

Subject: More Explanation on Value Packages

Background:

We recently read on some post that those buyers who initially went out to buy a cheap product eventually bought up more higher priced package/bundle which are cheaper after doing the math, if they bought the product separately.

Thus family size softdrinks are cheaper compared to solo, the breakfast combo are cheaper than those that are bought alone. The cellphone company thus offers bundling even in the load: 30 minutes free call, 100 free text, and 1 hour internet, all for P30.00 vs. the P10.00 load.

Since we are not offering any discount promos for 2014, we shall push the bundling which we hope can deliver as much as 50% of the total additional sales.

Goals: 1. To achieve P20 million additional sales

and P3 million additional cash flow

2. To gain bigger control of memorial service market

Six Sales Lessons You Can Use Today

You can sell more by following the six tips of Darcy Juarez. It is a lame excuse if you are not able to sell more products, and earn more (for your promotion, bonus and incentives)

Are you employing these strategies/tactics?

The six steps are:

1. Package a product with something else or do bundling. Thus a memorial park lot can be bundled with:

ETE,

PMS

CAF.

2. Make it easy for them to buy;

3. Make what they get as free (although hindi naman)

4 Create urgency

5. Always upsell; upgrade lots, buy more; go for bigger lots so that it is easier for them on all saints day.

6. Stay by them after the sale.

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