Relaunch, repositioning, re emphasis on MEMORIAL PACKAGES

Memorandum:

To   :   Ms. Cynthia

SUBJECT:  RELAUNCH OF MEMORIAL PACKAGES/BUNDLING

OBJECTIVES:  

 1.  To give additional benefits to customers who want to avail of generous discounts under Holy Gardens Packages (BVO)

                         
2.  To help boost sales and reach 110 million for HGMP

Background:

We spent a great deal of time emulating the packages  (value meals of Jollibee and Mcdo) whose prices are now astronomical    Under their packages, the customers save as much as P80 (about 40% ) of the total meal price (when bought separately)  Under the bundling, combo, package scheme  McDos promo is called  meals of of Fortune

Recently we learned the Toril Memorial Park (which are under the Gaite Group of Companies and includes Kidapawan, Panabo, and Digos) all grew because fo packages.  All of the memorial parks had memorial chapels (funeraria) and therefore sold more>

 

We had a great deal of success with this however we were not able to sustain this.

What did we do:

1.  We had leaflets,

2.  We had incentives 

3.  But we lacked the system and incentive

WHAT:

RELAUNCH: