Showing posts with label combos. Show all posts
Showing posts with label combos. Show all posts

January 26, 2014

We are ready to launch our Bereavement Value Options tomorrow, January 27, 2014

We are ready to inform our staff, our sales executives, and post at our websites and social media our linchpin for 2014 sales campaign. (Alpha version)

       THE BEREAVEMENT VALUE OPTIONS

What are bereavement value options?
They are products and services, bundled together, or are in combo, which translate into convenience (as the products and services needed to make the work together have been purchased together) and with plenty of savings for the customer.  They are VALUE PACKAGES. This is possible because redundancies in features and benefits are removed, translating into savings.  The single transaction to sell the two or three products together translate into savings which are passed on to the customer. 

Are there similar packages in the market?

As far as we know Holy Gardens Memorial Park will be the ONLY ONE AND THE FIRST ONE to offer.

Why combo or bundled products and services?

For the telcos, FMCG products, there are a lot of bundling and combo going on.  For Fast Food, the value meals are the equivalent of Bereavement Value Options.

How does it work?

When a customer buys, he ordinarily buys a lot.  But then, when the time comes to use the lot, he has to pay for/purchase the interment service at some later date, and with new transaction etc. At BVO, the customer opts to include:

Interment Service  and /or

Funeral Service  (Coming Soon) with third party provider)

Cremation (Available at Holy Gardens Calamba with third party provider, coming soon at Pangasinan)

Chapel Use (Coming Soon)  in house;  will first be available in Holy Gardens Calamba, Pangasinan and La Union

Documentation:

The customer signs a normal PPA which states that the lot includes the options he has selected.  He signs separate agreement for each of the options for which he will be issued certificate of entitlement when fully paid.

Payment:

The downpayment and monthly payments are bundled together and our accounting will distribute farm out the payments to the different products and services selected.

Our accounting and finance group will closely monitor the accounts,

Servicing of the account:

A call or visit to the nearest Holy Gardens memorial park will trigger the delivery of service upon presentation of necessary documents:   DOS and CO for the lot, and CE for the services.

VARIOUS COMBOS/BUNDLES:

 Pre Need

At need

Categories:

2 in 1

3 in 1

4 in 1

Pre need benefits:
1. For two in 1. less 5 on the plot, even on installment, and 10 to 20% on services.

2.  For 3 to 4 in 1, less 10% on the plot, and 10 to 20% on the services

At Need Benefits

1.  For two in 1, less 15% on actual need price for plot, the savings on various services of  10 to 20% apply

2.  For 3 or 4 in 1, less 20% on actual need price plot plus the usual savings on the services.

Our Every Juan Special

SIP plus services  for P50,000 total more or less, very affordable, includes chapel use and funeral service.  If you deduct the SSS death benefits, the customer shoulders only P30,000. more or less (est)

Body Crypts  (10 year lease) plus services includes funeral service, chapel use.  Total price may be in P30,000 or less and if you deduct  the P20,000 death benefit from SSS, the burden on the bereaved is low low low.

SSS death benefit assistance

With this bundling/combo, the Holy Gardens nearest you can process your SSS death benefit claims to reduce your financial burden

OSCA discounts:

These bundles have considereable savings built into them, and are not subject to OSCA discount privileges.

What are the combos:

1.  Pre Need.

   1.   Ash crypts

    2 in 1  -  Ash crypt +  urn

    3 in 1  -  Ash crypt + urn + cremation (third party provider)

    4 in 1  -   Ash crypt + urn + cremation + exhumation and transfer services.

  2.  Plots:

   2 in 1 -  Plot plus IS  (basic, DLX or LX)

   2 in 1 - Plot plus exhumation, and transfer services

   3 in 1 -  Plot plus IS (3 variants) plus Chapel use (two variants - AC and non AC)

   4 in 1 - Plot plus IS (3 variants) plus Chapel use (two variants) and Funeral   Service (FS) with 5 variants:

   10,000

    25,000

    50,000

    80,000

   100,000 

2.   At need:

     1.   Ash crypt:

       3 in 1 -   Ash crypt, urn plus cremation (3rd party provider

      4 in 1  -   Ash crypt, urn, plus cremation (3rd party provider) plus chapel use.

      2. Plots

      3 in 1   -  plot + IS + Chapel Use, or plot + IS + FS

      4 in 1   -  plot +  IS + Chapel Use +  Funeral Service

     3  Our Every Juan special


     Body crypt:  10 year lease  + Chapel Use (non aircon)  + Basic Funeral Service   with prices of P30,000 more or less

    SIP:   single interment plots + IS (basic) +  Chapel Use (non aircon)  +  funeral service (basic) with price or P50,000 more or less.

Email us, opt in in the opt in forms provided, call or visit Holy Gardens offices near you.   Now.

N.B.  This service/package is work in process, in alpha stage and subject to correction, changes,  and suggestions.

The management of Holy Gardens

Contact Number:    +632  651 4201

                             +63922 844 7506

                             +63922 877 0808

emails:                  holygardens.group@gmail.com

  

January 25, 2014

MVP concept, objectives, business model, basic formula for bundling B V O (Bereavement Value Options)




Memorandum:

Draft of Product and service brief on bundling, Value Packages, bundling

We discussed the following yesterday that need more details and clarification:

Title:   Product and Service Bundling

Background:

We sold 44 million worth of lots in 2013.  By employing CRM (more share of the wallet, Long Term Value of Customers (ltv) tactics, bundling, we can sell more at the minimum 30% over last year.  We can inlcude the bundled services as sales performance that are incentiveable as ORC, but not commissionable.

1.  Concept:   Product/Service Bundling Concept

(What is unique, enchanting, mesmerizing, seductive about this concept;  make it so, MC, CSS

Tag:    Value for Money in Bundles
           Bundle of Value in Packages
           More Value in Packages

MVP:    Saving bundle of money for memorial products and services in packages

PTM:

          1.Pre need  Investors  for resale, for income when trading;  peace of mind. convenience. -

          2.  Actual need:  (actually users for interment)

             BC  users  -   garden lots, niches + services

            CDE users -   cremation, body crypts, + services that are affordable.

2.  BUSINESS MODEL CANVASS

FRONT END

Links   :    ads, agents, internet marketing, tarps

Bond:     CRM program, internet marketing, superior customer service

Revenue?


Back end:
Key Activities:

     1.  Sales activities

     2.  Internet marketing

     3. Agents recruitment

     4.  Processing of documents/account

     5.  Processing of claims/servicing

     6.  Delivery of interment services/ :  supervision outsourcing

     7.  Accreditation at SSS; processing of SSS Claims

     8.  End to end services:   bone transfer, bone cremation

     9.  Enhancement of products and services delivery (innovation)

Key Resources;

    1.  Interment equipment

    2.  Crematoriium/partnership with crematorium

    3.  Body crypts

    3.  Funeral service/partnership with crematorium

    4.  Ash crypts

    5.  Service vehicles

    6.  Current interment equipment

    5.  Blogs, websites, autoresponders platform

    6.  Existing interment equipment

    7.  Vacant spaces at Memorial park:

        1.  Cliffs at HGGMP,  irregular lots at Pangasinan

   Costs:


  Compare costs and revenue;  know the GP

  <Please format into business model>

3.  OBJECTIVES:

     1.  To add at least P20 million in additional sales

     2.  To supplant 0 promo in 2014

     3.  To give tools/ammunition for agents to sell more;

    4.  To motivate SBU chiefs and marketing staff

4.  Summary of offer for the value packages:

    Cheaper in bundles.

   1.  Pre need

       Lots are 5% cheaper based on NLP for two items in bundles.

       Lots are 10% cheaper based on NLP for 3 or more bundles.

           Services are generally cheaper by 10 to 25%

           Interment:

           1.  DLX  -  Unbundled price  -   P22t

                           Bundled price      -  P18,995

                           Savings     -   P2,995

                           %              -   14%

          2.  Luxury 

                        Unbundled price -  P25t

                        Bundled price -  P21, 495

                        Savings -  P3,500

                        14%

2.  At need

     PTM  - B and C

    1.  Regular lawn lots plus services

     For bundles of 2  -  Less l5% on actual need price

    Services:

    1.  Interment:

         DLX    -  18, 995

        Luxury  - 21, 495

   2.  Chapel use:

        Non aircon:    P2,500 per night unbundled

        Bundled:    P2,000  (less 25%)

        Aircon  :     3,500 per night unbundled

        Bundled:     P2,799

5.  Funeral Service
     1. Crowd drawer;  basic   for CD

         P10t same price for bundled and unbundled

         No margin

     2. Midmarket  pleaser

        "Rosal"

        Unbundled  -   P20,000.

        Bundled  - P16,999.

        Cost to us P15,000.00

        Margin

    3.  Upper middle pleaser

         Cateleya

        Unbundled  -  P49,999

        Bundled  -        44,999

        Cost to us -      P40,000

        Our Margin

4.  Chapel Use:

      Non aircon:    P2,500 per night unbundled

        Bundled:    P2,000  (less 25%)

        Aircon  :     3,500 per night unbundled

        Bundled:     P2,799

B.   Front office activities

     1.   Internet marketing

     2.  Answering :

        1.  sms

         2.  fb, twitter

         3.  emails

         4.  cellphones

         5.   land line.  

3.  Entertaining walk ins

4.  Product and package presentation:

    1.   Verbally

     2.   Video

     3.  Powerpoint

5.  Tripping

6.   Closing

7.   Acceptance of payment

8.   Documentation

     1.   AR  and OR

     2.  Signing of documents

     3.  T and  C;  PPA for lots only;   TC for issuance upon full payment

9.   Delivery of documents:

      1.  On time

      2.  Complete

C.  Back office

     1.  Processing of payment;  account distribution at CRB

      2.  Sales report

      3.  Making ledgers

           1.  Single  or multiple ledgers

      4.  Posting of payments

       5.  Accounting for JV

       6.  Accounting for BIR

D.  Partners

     1.   Crematorium  -   agreements and negotiation for price and payments

     2.  Funeral parlor/homes

     3. Additional ISG teams  for ISG

     4.  SSS accreditation

     5.  MHO, Local civi registrar

     6.  Hospital staff:   sg morgue staff, ICU nurse or even hospitl owner admin

 






     


Jorge US
Holy Gardens Group

CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  retransmittal , reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check
BIDDA:    BELIEVE INSPIRE DREAM DO ACHIEVE

Google.com+/HolyGardensGroup