2019 ORC incentive mechanics for SBU and 3f for achievement of collection and sales incentives

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o :      ALL SBUs

Attention:    Holy Gardens   La Union

                                         Pangasinan

                                         Malasiqui

                                         Greenhills

                                         Calamba

                                         Calapan

                                         Oton

                                         Holy Angels Memorial Park

Subject:  2019 ORC incentive mechanics for Reaching Collection and Sales Target and submission by an SBU of Marketing Plan

_______________________________________________________

What   :   Giving an ORC incentive to SBU for reaching collection target (old

                and new) through stricter collection target and agrressive

                selling from 1.5 to 2.75 of Net Cash Received

Net Cash Received:   Net amount of cash received from gross collection, net

                                of outright commission (taken from commission fund, 

                                collection fee, and discount, freebie if any

Objectives:

       1. To make the CMO and marketing staff richer and possibly millionaires

           through a generous ORC incentive offer;

       2.  To make up for shortfall in collection of about P66,000,000 due to low

             sales and collection performance in 2018

      3.  To motivate staff: to be more effective and efficient in 2019

Reality: 

     1.  Sales achievement in 2018 was only 30%, collection  only 50%.  No matter           what we attempted to do, we encountered obstacles

     2.  We had prizes and incentives for sales agents:  10 14 17%

         1% of TGS for sellers selling 10 or more every month, 2% for Sales

          Agencies every quarter of 100 or more

     3. Many sbus and even 3rd floor seemed disillusioned about this or are

         hardly trying

        BUT HGGMP MAY meet this January and take home P91,000 by Feb 15, 2019

3.  What to do?

     1.  Table of % Incentives and target NCR/ Month

 SBU               1.50          1.75          2.0        2.25          2.5     2.75   %

HAMP             2.5            3.0            3.5         4.0          4.5       5.0      millions

La Union         2.8            3.3            3.8         4.3          4.8       5.3 

Pangasinan    5. 9            6.4            6.9         7.4          7.9       8.4

Malasiqui       2.1             2.6            3.1         3.6          4.1       4.6

Calamba        6.6             7.1            7.6         8.1          8.6       9.1

Calapan         1.6             2.1            2.6         3.1          3.6       4.1

Oton              3.8            4.3             4.8         5.3         5.8        6.3

Total             25.3        28.3           31.8         36.3       41.8      46.3

3f staff          %              0.25            0.275      0.30       0.325    0.35

2.  Weekly and Daily Target Breakdown examples ( the SBU must compute

     for other targetted amount

                        

                                Minimum Target

   SBU          Monthly              Weekly                  Daily Targets

                                                  /4                                 /5

   HAMP          2.5 M              625,000                  P125,000     

   La Union       2.8                 700.000                    140,000

   Pangas         5.9               1,475.000                    295,000

   Malasiqui      2.1                  525,000                    105,000

   Calamba       6.6               1,650,000                    330,000

   Calapan        1.6                 400,000                       80,000

   Oton             3.8                 950,000                     190,000

   Total            25.3              6,325,000                    1,265,000

N.B  These are cumulative targets, namely, if they are not met on the month, the backlog shall be added into the succeeding month's target

3.  Estimated amount of incentives/month

HAMP         37.5K        52.5            70.0        90.0          113.0    137K

La Union      42.0          57.5            76.0        96.750       120      147.5K

Panga         88.5.         112.5           138.0      166.5         197.5    231.

Malasiqui     31.5          45.5            62.0       81.0          102.5    126.5

Calamba      99.0        124.5           152.0     182.5         215.0    250.25

Calapan       24.0         36.75           52.0      69.75         90.0      112.75

Oton             57.0         75.25           96.0     119.25      145.75    173.25

Total         384.00         504.50          646.00    808,75      983.75  1178.25

3f                --             70.75            87.45      108.9         135.85    161.00

Proposed ORC incentive for 2019 for CMO

PAGSASANAY SA TAGUMPAY

    How to meet the shortfall of P66 million of cap ex:

    Options:

    1   Do nothing and not finish the planned cap ex of:   Calamba construction, the Malasiqui construction, crematorium, ash crypts and body crypts.

    2.  Borrow P66 million at say 18% interest per annum:

                      P66,000,000  x 18%  =  11,880,000/12  =  P990,000/month

                      P66,000,000 x   12% =   7,920,000/12  =   P660,000/month

   3.  Offer ORC to cover shortfall

   It is anticipated that this is motivating....

   Fairness and prompt implementation of this is enjoined

                          Based on NCR  Proposed ORC
                                 1.5%                1.75                2.0            2.25             2.5             2.75
1.  Hamp  P24M  +6      2.5M             3.0M          3.5M          4.0M           4.5M       5.0M
                                       P37,500       P52,500      P70,000     P90,000     P112,500   P137,500

2.  La Union P30 + 4     2.8M*           3.3M         3.8M          4.3M            4.8M        5.3M               
                                       P42,000      P57,750      P76,000     P96,750      P120,000   P145,750

3.  Pangasinan 55 + 10   5.4M*          5.9M         6.4M          6.9M            7.4M         7.9M
                                       P81,000      P103,250    P128,000   P155,250    P185,000     P217,250

4.  Malasiqui    20 + 5    2.1M            2.6M         3.1M          3.6M            4.1M         4.6M
                                       P31,500      P45,500      P62,000     P81,000      P102,500     P126,500

5.  HGGMP     60  + 20  6.6M           7.1M          7.6M          8.1M            8.6M         9.1M
                                        P99,000     P124,250    P152,000   P182,250    P215,000    P250,250

6.  Calapan      15  + 5    1.6M          2.1M          2.6M          3.1M            3.6M          4.1M
                                        P24,000     P36,750      P52,000     P69,750      P90,000       P112,750

7.  Oton          35  + 10   3.8M           4.3M         4.8M          5.3M            5.8M          6.3M
                                        P57,000     P75,250     P96,000      P119,250    P145,000     P173,250

                               P239,000.00 vs P660,000    1.75 3FFB (.25%) total on the 2nd column

                       P239  +  60M                                28.3M = 70,750 (3FFB)

                      P299,000,000

 1.75 3FFB (.25%) total on the 2nd column (P28,300,000)  =   70,750.00!

1*Malasiqui, Pangasinan, and La Union gets only 50% ORC

2.   Provided marketing plan is completed by 1/3/2019.

3.  No pending all; deliverable delivered.

Recommending approval

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JUS

Further comments suggestions on the Marketing Plan for 2019

1.  What is the marketing plan all about?   

Ito ay kuwento kung ano ang babaguhin mo sa pagbebenta at operations mo.  KUNG PAANO MO MAABOT ANG TARGETS MO SA 2019 NA SMART.  

                    Specific

                    Measurable 

                    Achievable

                    Realistic

                    Kaya nga ito ay masusi, madetalye at mapanghahawakan natin na tutuparin

                    Ito ang tunay na essensiya ng leadership at management

1.  Objectives:

Here were the agreed targets:

Collection Target

                      Annual                              Monthly                           Annual             Monthly /10

                       Number   PhP                   Number        Php

La Union       500         25,000,000            50       P2,500,000     P30,000,000        P3,000,000

Pangasinan   800         40,000,000             80          4,000,000       55,000,000          5,500,000

Malasiqui      1,000       30,000,000            100        3,000,000      20,000,000          2,000,000

Calamba       2,000       84,000,000            200         8,400,000      60,000,000          6,000,000

Calapan        1,000       35,000,000            100         3,500,000      15,000,000          1,500,000

Oton               600        24,000,000               60         2,400,000      35,000,000          3,500,000

TOTAL         6,900      238,000,000                                                215,000,000        21,500,000

Yong huling column yon ang monthly targets.

 Ano isusulat mo sa farming out (distribution)

              1.  Ilan office sales                   2  Ilan Independent sellers sales

Products 

Type           Plots

                   Interment Services

                       At Need

                      Pre Need

                 Body Crypts

                     Solo

                      FSBC

                   Ash Crypts

                     At Need

                      Pre Need

                  Sa may chapel at crematorium

                     Funeral Services

                        At need

                        Pre Need

                 Crematorium

                       At need

                             Direct Cremation

                             With Services

                       Pre need

                            Direct Cremation

                            With Services

                 Bundled Services

                          Plots

                         At Need

                         Plot + IS  (Compulsory bundling)

                         Plot  + IS +  FS

                         Ash Crypts

                         At Need

                          Ash Crypts +  Direct Cremation

                          Ash Crypts + Cremation +  Chapel Service ( before)

                          Ash Crypts +  Cremation +  Chapel Service (after)

                         Pre Need

                         Ash Crypts +  Direct Cremation

                          Ash Crypts + Cremation +  Chapel Service ( before)

                          Ash Crypts +  Cremation +  Chapel Service (after)

                     IDETALYE DIN ANG FARMING OUT TO VARIOUS  SALES DIRECTORS    

     2.  STRATEGY:    Ano ang pipiliing gamit (resources) at mga aktibidades para 

                                   maabot ang sales at collection target/objectives; ano gagawin

                                  mo para malutas problema mo noong 2018 na balakid sa sales

           Ilista (hindi lalagpas sa lima)  Be sure you are focused. 

          Ano ano ang importanteng gagawin/priority para makabenta ka. 

           Mamili ng importanteng resources at activities (hindi lahat kailangang

           gawin

           

           Summary portion

          1.  Marketing

               1.  Product  -  (Availability) Ano ano gagawin mo sa landscaping,                                                 cleanliness para maging desireable, saleable ang                                                        memorial   park/service?

                                     1.  Park Maintenance

                                    2.   Cap ex (development, landscaping)

                                    Sa ibang mga products ano pa ang kailangan mo

                                    3.  Services -  anong gamit at mga procedure na gagawin 

                                        mo para maging special ang interment   (Importante 

                                        dito innovation, to be better than before)

                       2.   Promotion:

                           1.   Events

                                                        When      Promo items       Budget   Who will do

                               1.  Valentines

                               2.  Graduation

                               3.  Mothers Day

                               4.  Fathers day

                               5.  All Saints Day

                               6. Christmas Festival of Lights/Decor

                               7.  Feeding programs

                               Our target expenses for the events is not more than 2% of NCR

                               estimate for the year

                         2.  Promo items  (not more than 1% of NCR)

                              1. Umbrellas  small and golf

                              2.  T shirts

                              3.  Mugs

                              4.  Keepsakes

                              5.  Bibles

                        3.  Brochures and leaflets 

                              1. Designs

                              2.  Number

                        4.   Tarps

                             Number    Occasion         Cost            Design

                       5.  Media (Soc Media)

                            1.  Ano ano campaign?

                            2.    Sino magpopost

                            3.  Lay out

           3.   Price  -  we have taken care of this.   Ano ang magiging focus mo para 

                               maka attract ng buyers/agents

                              Madaling ibenta?

                              Outright commission? 

                              No downpayment?

        4.  Placement:    Ano ang gagawin mo para dumami at maging loyal ang mga 

             sellers:

             1.  Recruitment  -   regular recruitment weekly;  sino2 sino -  mga malaki, 

                                            unang buyers gawin mong disciples;

                                            focus:    sa group buyers, or individual buyers

                                                         large lots or single lots

                                                         services or lots?  

                                          mga SD focus on multiplying themselves rather than

                                          peresonal selling

                 Ano ano attraction sa mga sellers?

                1.  Maraming inventaryo, productong ibebenta

                2.  Malaking commission  

                     Say P50,000 plots:

                           P50,000 x 47%    =     23,500 x 10%      =  2,350.00 

                                                                                           = P195.83

                  So that kung maka 10 na lote ang seller  2,350 x 10 =   23,500,00 month

                                                                                              x12  =  282,500/year

                  Lutasin ang problema sa outright commission

                 Services:

                 Say funeral service:  

                 P50,000 x .73  x 10%   =                                                   3, 650.00

             3.  Special awards:

                1% of TSP to Sellers (SE) monthly pag naka 10 benta;

                2% of TSP to SD quarterly pag naka 100 na benta.

                Recognition to top Sellers, Top NCR, Top individual sellers

                Proposed ORC for CMO

           4.  Monthly sales meeting?

                Sharing of successes

                Seminar on new sales techniques

      A.  Calendar Gantt Chart:  (naka matrix)  (naka panorama

            Months                 January     February         March

           Product

              Cap ex

              Activities

          Promotion

            Events

                Budget

             Promo item

                Budget

             Tarps/brochures

                 Budget

             Social Media

        Price

             Price Promo

             Budget

             Discounts

      Placement

            Recruitment

            Sales Meeting

            Awards

B.  Cash Flow

      Incorporate all the contents of the marketing plan, cap ex, marketing 

      expense budget, enumerated... sa marketing plan

      Take note:

           1.  Ilagay sales target sa itaas, by product line, # amount

                   BEGINNING BALANCE

                   Cash flow from operating activities

                .   Iindicate   NCR (Total cash received  less com)  New

                  (take note of usufruct payments)

                         Collection from last year sales

                         Collection from arrears

                 Less:  funds payable to MLII/TFC

                 Less:  operating expenses (cash only)

                 Surplus deficit from operating activities

              2.  From financing activities

                  Add:    Loan proceeds  (if borrowing is required)

                  Subtract:   loan repayment

                Surplus deficit from financing activities

          3.   From investing activities

                 Add:   Investing (pati lending investor double your money)

                 Less:    investments/cap ex

                      

               Surplus from investing activities

            Total surplus/ deficit

            ENDING BALANCE

C.    Profit and loss  (Ms. Ja must aid the SBUs in doing this)

        We have defined the Cogs for all LUMP, Panga, Calamba, Calapan, and Oton at P3,500 /sm.  The new cogs, ask from GCH  are for Malasiqui and  Calamba bangin.

           100,000,000  for Calamba  /66,000   =  P1,515.00

                24,000,000  +  2,700,000 +  27,000,000 =   53,700,000/ 28,200. sm  = P1,904.25

The financial plans and marketing plans must match:  

E.G.

1.  Say in  Pangasinan, crematorium will be completed in February:

     1.  It should be reflected as an event in marketing; the budgetted expense must be shown;

     2.  The promo expense must be shown:  tarps social media;

    3.  The revenues for the cremation must show in the PNL

           

      Sales/Revenue:

      Less:   Com/ ME

      Less Sharing (not applicable for Malasiqui until such time that a jv is

                   executed between MGM and San Carlos Pangasinan Lands)

      Less:  COGS

               Net Revenues:

                Less Op Ex

                        1.  Salaries

                        2.  Wages/benefits

                        3.  Rent

                        4.  Utilities

                        5.  Repairs and Maintenance

                        6.  Depreciation

                        7.  Other expenses

Earnings before Interest

Less Interest Expense

Add Interest Income

Earnings before tax

              

                

          

                          

                     

                      

--

PAGSASANAY SA TAGUMPAY (Training for Success)

Good management is good management everywhere

Habits of Successful People

  Jorge U. Saguinsin

YOUR OFFICES ARE TO REFER TO THESE ON QUESTION ABOUT PRODUCTS information and pricing.  Please RRURAC

Holy Gardens One Stop Shop (Master Brochure)

Holy Gardens Cremation

Holy Gardens CMCS (Funeral Service)

Holy Gardens Ash Crypts (Columbary Vaults)

Destiny Life Plans

Holy Gardens Interment Service

1.  LET US WORK TOGETHER TO CREATE BEAUTIFUL LIFE STORIES (not worries)

2.  BIDDA:     BELIEVE, INSPIRE, DREAM, DO AND ACT

3.  Read and answer all email and texts.  Be responsible

 4   RRURAC   (Read, Reflect, Understand, Realize Act, Check)  # 3

5.  Makipag TIPAN -  IGALANG ang mga nasusulat:  CCD handbook at MC

     Pag uusapan sa am talk

 YOUR OFFICES ARE OBLIGED ORDERED TO UPDATE  THEIR POSTS AT THE FOLLOWING SITES: (they have been placed here for your easy reference)

   

   Free Obituaries for Friends of Holy Gardens

   Free Obits for Holy Gardens Customers

   Archives for Holy Gardens Tributes

   Birthdate and death date anniversaries of dearly departed

   Weekly posting  at HolyGardens Communications and Best Pictures

Notice:   This email address is a private property of Holy Gardens Group and its contents are private and confidential.    Its contents and attachment  may not be copied nor forwarded to parties other than the ones intended to,  nor can the contents be used other than the original intent  You are advised to delete the message you received if in case it may have been wrongly sent to your good office

Marketing plan for Funeral Service + Body Crypt

Comments

I hope you were listening when I discussed this with you

STAY FOCUSED

Goals:     1. Gumalaw at makabenta ng at need say Zinnia, Daffodil and Chrysanthemum

                  Ilan, magkano?  say  500 combo in one year (ng ating CMCS)

               2. Makatulong sa mahihirap na namatayan   D and E market

              3.  Para suporta sa Destiny Plans  - makabenta ng 2,000 plans sa SBU

This is price strategy;  walang ahente.   I promote sa mga barangay at 

               and product strategy.  Meron ka na wala ang funeraria ng bagay na meron tayo namely body crypts

  Reality:

         1. Mahal ang memorial park plots burial:  

               Plots   P50,000

              IS          27,000

              FS        50,000

             Total     127,000

         2.  Ang sa munisipyo  P5,000 Body crypt na 5 year lease pero sabi mo P50,000 ang pinipiling FS  =  P55,000

             Isa pa BC yon sa munisipyo.   Pangit (o maganda ba)  ating maski P12,500  nasa memorial park, pulido BC

          Ito na nga ang strategy:    package ng FS + BC

        Ano iooffer mo/natin

             AD packages

       1.  Body Crypts A and D  +  Zinnia  =   P12,000       +  P17,500    =  P29,500

       2.  Body Crypts  A and D +  Daffodil =    12,000       +  P25,000     =  37,500

       3.  Body Crypts A and D  +  White Rose  12,000     +  P37,500.00  = 49,500

           BC

     1.  Body Crypts   BC  + Zinnia      P15,000  +   P17,500   =     P32,500

     2.  Body Crypts BC + Daffodil      P15,000   +     25,000 =        P40,000

     3.  Body Crypts BC +  White Rose   P15,000 +  37,500  =       P52,500

        We offer commission of 10% only if FS is Peace Lily and up

Paano mo ito ipropromote?  At lalakas

cc:  La Union, Calapan at Greenhills Oton at sana may matutunan

               

On Sat, Nov 24, 2018 at 5:52 PM Holy Gardens Pangasinan <hgmp.pangasinan@gmail.com> wrote:

Good evening po sir. Please see attached file re Marketing Plan of Funeral Service + Body Crypt.

Mandrake

--

PAGSASANAY SA TAGUMPAY (Training for Success)

Good management is good management everywhere

Habakuk: Speed and Strength God will give me

  Jorge U. Saguinsin

1.  LET US WORK TOGETHER TO CREATE BEAUTIFUL LIFE STORIES (not worries)

2.  BIDDA:     BELIEVE, INSPIRE, DREAM, DO AND ACT

3.  Read and answer all email and texts.  Be responsible

 4   RRURAC   (Read, Reflect, Understand, Realize Act, Check)  # 3

5. Makipag TIPAN -  iGALANG ang mga nasusulat:  CCD handbook at MC

 YOUR OFFICES ARE OBLIGED ORDERED TO UPDATE  THEIR POSTS AT THE FOLLOWING SITES: (they have been placed here for your easy reference)

   

   Free Obituaries for Friends of Holy Gardens

   Free Obits for Holy Gardens Customers

   Archives for Holy Gardens Tributes

   Birthdate and death date anniversaries of dearly departed

   Weekly posting  at HolyGardes Communications and Best Pictures

Notice:   This email address is a private property of Holy Gardens Group and its contents are private and confidential.    Its contents and attachment  may not be copied nor forwarded to parties other than the ones intended to,  nor can the contents be used other than the original intent  You are advised to delete the message you received if in case it may have been wrongly sent to your good office

Time to sell or die

Nitong Agosto when our sales tanked, we should have done this:   analyzed our sales and made plans to upgrade our peformance.

That is the truth:  SELL OR DIE;  SELL OR PERISH.

ARE WE STILL UNMOVED.

We are in a dying business and we are dying with our miniscule sale.  Shall we die?

Re: Corporate and Marketing Plan 2016 for Panga Memorial Plots, BC, CMS, Cremation

Hi:

February 1, 2016

To :    Ms Roshel Casilan de Guzman

Thru:   GM   Madel

Please refer to the ppt and consult with AC regarding our discussion here:

1.  Mention the vision and mission

2.  Overall targets of the group (from Mam Madel)

3.  Your assigned targets.

As for the reality:

Opportunity

   You analyze the death care opportunity which includes the catchment areas.

        funeral service

        BC

COMPETITION

     YOU ANALYZE THOROUGHLY THE COMPETITION:    Forest Lake and Everlasting punto for punto as enumerated memorial marketing management blog, and in ppt in a MATRIX (grid) (nakabox)

STRATEGY:

     1.  Primary target market for each of the product

          BC, Plots, Cremation, CMS

          Profile of each of the customer for each product:  

                    Psychographics, Demographics (please examine watch the ppt on entrepreneurial marketing at the communication (formerly) community blog

    2.  Your strategy should address the weakness and strength analysis, the competitive analysis, and the opportunities and threat (under opportunity discussion

         e.g.   The total death care in the catchment area is P200,000,000.  What is your share in the analysis   you got only 20m or 10%.   What would you do about it?

        SSS paid a total of P7b in funeral benefits (lumaki na death benefit, magkano)

       Magkano share mo?  Ano gagawin mo?   Ano strategy mo.

Mas magaling may strategy ka bawat producto:  (produkto por produkto)  kasi iba iba price niiyan, iba iba ang producto.

Kulang:

Financials:

        P and L,

       Cash flow

       Calendar of activities

       Default  activities for customers and non customers mentioned in the blog site (memorial marketing and management.)  I copy paste mo na.

cc:   Holy Gardens Calapan

        Holy Gardens Calmaba

        Holy Gardens Oton

        Holy Gardens La Union

PS.   In the meantime, ano ang ginagawa mo para hindi ma zero sales.

  

   

Jorge  U. Saguinsin

Senior Managing Director

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

Please view the following sites  to be updated on lastet trend on memorialization and for shared learning

Holy Gardens Memorial Crypts (Body, Ash, Bone)

Memorial Marketing and Management

Holy Gardens Chapel and Memorial Service

Landscaping ideas

FB Pages Holy Gardeners

CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check

BIDDA:    BELIEVE INSPIRE DREAM DO ACHIEVE

Google.com+/HolyGardensGroup

On Sat, Jan 30, 2016 at 5:40 PM, San Carlos Pangasinan Gardens Inc. Hgpmp <hgmp.sancarlos@gmail.com> wrote:

On Sat, Jan 30, 2016 at 4:01 PM, San Carlos Pangasinan Gardens Inc. Hgpmp <hgmp.sancarlos@gmail.com> wrote:

Our activities with Ms. Rocel and AC Barlaan regarding Cremation

BE a BIDDA: "BELIEVE, INSPIRE, DREAM, DO ACHIEVE"

Rizal Philippines
January 30, 2016

The two guest who were invited for the cremation marketing plan presentation workshop:   Ms. Rocel Carino of Holy Gardens La Union, and Ms. Armida Christine Barlaan arrived early (past six only) although they did not comply with the procedure on texting whereabouts as they travel.

We discussed the following:

1. Communication. The community blog has been renamed Holy Gardens communication to be more specific that it is for communication.

Communications

  Communication involves :  FAR.

  Focus

  Attention

  Reverence

Those who do not read the blogs, answer email and texts would be severely affected by this on their PE and therefore salary increases and availment of allowances

2.  Being enthusiastic;  loving what you do.  God is in you.  En theos

Ito ang Araw (from the community blog)

Ito ang araw from You Tube


3.  Links to cremation and other burial practices

Reports on Cremation

Weird burial practices

Other links to cremation

Dying Love to Know

   Since 1883 the Roman Catholic Church banned cremation as a reaction to moves by rival religion to fight the RCC. In 1966, the ban was relaxed and incorporated in an edict of the Canon Law in l983

   There is an increasing popularity of cremation as an accepted burial practice because:

    1. Scarcity of land burial grounds; hence are more expensive

    2.  High cost of transporting cadaver from place to place.   Many people are mobile and sometimes they die far away from relatives or place where they want to be buried.   Transporting cadaver cost as much as $5,000 by plane.  So they have bodies cremated and ash remains sent home.  Much cheaper

   3.  High cost of traditional burial.   A direct cremation would cost only about P20,000 vs traditional burial of P100,000 that would involve memorial plots, service and casket

4   Helping people what get what they want

Zig Ziglar

What is marketing?  (Forgotten na ata)
Marketing is satisfying customer needs and wants,   better than competitors at a profit

The important elements there are:

1. wants and needs  (the following slideshare explains the distinction)

2.  customers

3.  competition

4.  at a profit  (hence a MP must have P and L and cash flow statement

Entrepreneurial Marketing

Entrepreneurial Management

5.  Building/benchmarking ossuary

    After building crematorium, we need ossuary just like this one   in Pasig