Re: Corporate and Marketing Plan 2016 for Panga Memorial Plots, BC, CMS, Cremation

Hi:

February 1, 2016

To :    Ms Roshel Casilan de Guzman

Thru:   GM   Madel

Please refer to the ppt and consult with AC regarding our discussion here:

1.  Mention the vision and mission

2.  Overall targets of the group (from Mam Madel)

3.  Your assigned targets.

As for the reality:

Opportunity

   You analyze the death care opportunity which includes the catchment areas.

        funeral service

        BC

COMPETITION

     YOU ANALYZE THOROUGHLY THE COMPETITION:    Forest Lake and Everlasting punto for punto as enumerated memorial marketing management blog, and in ppt in a MATRIX (grid) (nakabox)

STRATEGY:

     1.  Primary target market for each of the product

          BC, Plots, Cremation, CMS

          Profile of each of the customer for each product:  

                    Psychographics, Demographics (please examine watch the ppt on entrepreneurial marketing at the communication (formerly) community blog

    2.  Your strategy should address the weakness and strength analysis, the competitive analysis, and the opportunities and threat (under opportunity discussion

         e.g.   The total death care in the catchment area is P200,000,000.  What is your share in the analysis   you got only 20m or 10%.   What would you do about it?

        SSS paid a total of P7b in funeral benefits (lumaki na death benefit, magkano)

       Magkano share mo?  Ano gagawin mo?   Ano strategy mo.

Mas magaling may strategy ka bawat producto:  (produkto por produkto)  kasi iba iba price niiyan, iba iba ang producto.

Kulang:

Financials:

        P and L,

       Cash flow

       Calendar of activities

       Default  activities for customers and non customers mentioned in the blog site (memorial marketing and management.)  I copy paste mo na.

cc:   Holy Gardens Calapan

        Holy Gardens Calmaba

        Holy Gardens Oton

        Holy Gardens La Union

PS.   In the meantime, ano ang ginagawa mo para hindi ma zero sales.

  

   

Jorge  U. Saguinsin

Senior Managing Director

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

Please view the following sites  to be updated on lastet trend on memorialization and for shared learning

Holy Gardens Memorial Crypts (Body, Ash, Bone)

Memorial Marketing and Management

Holy Gardens Chapel and Memorial Service

Landscaping ideas

FB Pages Holy Gardeners

CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check

BIDDA:    BELIEVE INSPIRE DREAM DO ACHIEVE

Google.com+/HolyGardensGroup

On Sat, Jan 30, 2016 at 5:40 PM, San Carlos Pangasinan Gardens Inc. Hgpmp <hgmp.sancarlos@gmail.com> wrote:

On Sat, Jan 30, 2016 at 4:01 PM, San Carlos Pangasinan Gardens Inc. Hgpmp <hgmp.sancarlos@gmail.com> wrote:

The triad of factors to be included in Corporate Planning

TO    SBU

Thru Madel

         GM

There are 3Cs for marketing plan and corporate plan?  What are they?  The interaction of the 3 and proper appreciation results in higher sales performance.

For one one of the Cs, competition

you are to include this in in your corporate/marketing plan

Please answer them, list the detail, and indicate whether you are in the next cell:  equal (competitive, winner (better than) or loser (lesser)

Make a grid presentation

Items of comparison

1.  Name (branding

2.  Positioning

3.  Product

      Features:

     Site location (accessibility)

     Landscaping

     FAcilities

4.  Price:

     TLP

     DP

    Monthly

   Discount

5.  Promotion

    Regular Media
   

            Newspaper ads

            Leaflets

            Tarps

            Events

            CSR

   Social media:

           Blogs

           FB

           Twitter

           Others

6.  Placement (sellers)

         Recruitment program

          Training

         Commission rate (upline and downline)

        Ease of getting commission

         Sales meeting

         Other motivation and incentives

        Size of sales force

         Passion and agrressiveness

7.  Processes:

    Documents

   Interment

   Manner of payment

8.  People

     Smiling ba

    Courtesy

     Answering phones

     CS/friendliness

    Accessibility

     24/7 ba

    Compensation/benefits

    Training

    Motivation

Can this be done?

When?

 Forest Lake (very aggressive these days)
Opened in Calasiao, Urdaneta and San Carlos     

     

​

Patatalo ba tayo?​

Company:

                                Can the vertical gardens be improved?

                                            Can this be better than others/before?

                                         God is in the details?  Can the details be better?

                                            Can the company make its assets last?

                       Can we make our assets last longer, are we up to asset preservation and beliefs?

                             Are our staff assets, are they good and reliable trustworthy people?

                                  Do they remember 5s?

                                   Let us pursue the vision of the JV partner

                           If a personal asset can be like this, what about the company's?

                                             GE for the Resuello

                                Grass in the middle of the road?

                                     Great looking mausoleum

Mga competitor

Jorge  U. Saguinsin

Senior Managing Director

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

Please view the following sites of Holy Gardens group and share

Holy Gardens Memorial Plan (proposed)

Holy Gardens Memorial Packages

Holy Gardens Memorial Plots

Holy Gardens Chapel and Memorial Service

Landscaping ideas

Holy Gardeners

CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check

BIDDA:    BELIEVE INSPIRE DREAM DO ACHIEVE

Google.com+/HolyGardensGroup

Kindly collect corporate plan today; this were due Saturday.

To:        Isah  Herrera

             Mary Grace Cruz

December 23, 2014

You are hereby instructed to collect the finished corporate plan of sbus, 

1.   WHO

Pangasinan

La Union 

Greenhills

Oton

Calapan

Majorem Lending

BPI

as the year is about to end.  The corporate plans should cover:

2.  CONTENTS:

1.    Pangasinan     -  3 separate fs, marketing plans, schedule of activities resources, and marketing plan for MEMORIAL PARK CHAPEL AND MEMORIAL SERVICES AND MEMORIAL PLAN

2.  Calamba     same as Pangasinan

3.  La Union     same as Pangasinan

4.   Oton   -  memorial plan  and memorial park

5.  Calapan -   memorial plan and memorial park

FS:

1.  PNL  budget

2.  Cash flow statement:

     Beginning balance  (now based on your bank balance)

     Add/subtract Operating Activities

    Revenues

   Less :   Operating expense

   Deficit surplus from Operating activities

   Add subtract investing activities:

  Add stockholders infusion

   Subtract investment in land;

    Investment in ffe, cap ex

    Deficit surplus from investing acivities

Add subtract financing activities:

   Add:   Loan proceeds

   Subtract:    Loan repayment:

                      Principal

                      Interest

Deficit/surplus from financing activities

Ending balance

3.  Marketing plans

It should contain:

What:   materials, contents of the ads, or mechanics

When:   Timing

How much:  (cost/expense and sources of funds)

Who:  will direct execute

Reports to be made

and contain 4 ps:

Promotion:   ads events to sell the products

Products:   improvements on the product, new products what is unique about the product:   Covers:   

      1.  Innovation on the interment we have asked the CSS

      2. What products businesses will complement our services now (mem chapels mem plans, offering of packages)

Placement:

    1. Recruitment

     2. Training

     3.  Increase in coverage area

     4.  Incentives and prices

     5.  Sales meetings and conferences

Price:

    1.  Discounts

    2.  Low downpayment

    3.  Add ons/options

THE BOTTOM LINE IS WHAT ARE YOU GOING TO DO TO SELL YOUR PRODUCTS TO MEET YOUR TARGETS:  sales and collection

Please let me know today who will be unable to submit, as this is contrary to our CCD on deadlines for assigned tasks

Kindly examine the plans submitted and analyze if they conform to the above standards

Jorge  S

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

Please reply.    CCD 2.27

CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check

BIDDA:    BELIEVE INSPIRE DREAM DO ACHIEVE

Google.com+/HolyGardensGroup

Kindly collect corporate plan today; this were due Saturday.

Memorandum:

TO       :   All CMOs

THROUGH:     hr

SUBJECT:   NOTATIONS/CORRECTIONS OF CORPORATE PLANS

This office went through some corporate plan emailed to this office last Friday and I noted blatant deficiencies in many of them.  I also met with CMO ACMO of Pangasinan and La  Union and noted their defects

1.   HG Calapan and HG Calamba did not submit as of the due date.

2.  For those who submitted:

     A.  Number of plans for submission

    1.  Number of corp plan for submission:   3 for Calamba, 3 for La Union and 3 for Pangasinan and they cover:   Holy Gardens Memorial Park, Holy Gardens Memorial Chapel, and Holy Gardens Chapel and Memorial Services

      Holy Gardens Calapan and Holy Gardens Oton need to submit 2:   for Park and for Plab

     B.  Contents:

          1.  FS:   Cash flow, PNL, Cap ex

              Cash flow:   cash receipts and cash disbursements;  cash flow from operations, financing and investment operations.  Answers the question:  do we have enough money;  where do we get the money if our cash flow from operations are insufficient.  What are the timing of cash flow?  What do we do so that we do not run out of cash in case of some sbus?

             PNL :   What are our revenues sources?  Will we generate enough sales to  meet our costs and expenses?

             This serves as our budget, so that we compare on a regular basis our revenue, costs, expenses on a regular basis comes periodic review and performance evaluation

           CAP EX:  What, how much, what are the intended use and objectives?   What will these do for for the SBUs

           It is important that you line these by month and even do a cash flow analyze to know the timing. Here it important to establish priorities.  Which is more important:  the BC or land development, the chapel or the BC.  In general, we prioritize revenue generation as in starting chapel service or having BC.  

        2.  Strategies.

            You must expand the strategies into something tractable (that you can do and execute) put schedule into a calendar or administrative plant, or work schedule, or even a battle plan so that your sbus can be properly guided by a plan in writing as to what will be done in the year.,  The start of a good battle is to put down in writing your plan

           Nor because there is a space for one line, will you just put one line.   Expand your plan.  Think and write these down.

       3.  Marketing plan

           This is the heart and soul of your corporate plan.  Your cash flow, for your income statement, the cash flow from operations comes from the sbu ability to generate sales.  You marketing plan tells us, the  whole world how you will achieve your sales target.

           1. What are your plans for each of the 4ps (huwag na muna AATR)

               PRICE

               PRODUCT

               PROMOTION  (SOCIAL MEDIA, BOUGHT MEDIA - tarps, ads, events, promo items etc)

               PLACEMENT  (SALES AGENTS RECRUITMENT, TRAINING, COMMISSION, MOTIVATION

              As with placement, like the Undas, we put the 4 events per quarter that will launch our sales into the stratosphere:

             1.  How many agents do we recruit?

             2,  How do we  train, motivate them?

            3,  What is the budget?

            4.  How do we execute?

            5.  Payment of commission and fullfilment of promo items promised

Reminders:

1.  The corporate plan is the starting point of:

       Admin plan which is the basis of WIFM  -  rewards

      Performance evaluation - your promotion and salary increase

 CONCLUSION:  if you do not submit a corporate plan before the year ends, we forfeit no. 1 opportunities

2.  Even additional rewards to agents cant be granted to agents if you do not submit a marketing plan

3.  If you do not submit a corporate plan it tells tons:

     1,  About your ability as the current chief/senior at the sbus;

     2.  Your attitude and competence

     3.  Your understanding of your duty of obedience

     4.  Knowledge and passion for the business

Some are now subject of an evaluation and change of status.

PLEASE GIVE THE SUBMISSION OF CORPORATE PLAN SERIOUS FOCUS AND ATTENTION.  

SUBMIT  BEFORE THE YEAR ENDS.  You will regret if you dont. 

Jorge  S

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

Please reply.    CCD 2.27

CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check

BIDDA:    BELIEVE INSPIRE DREAM DO ACHIEVE

Google.com+/HolyGardensGroup

On Sat, Dec 27, 2014 at 11:52 AM, 3FFB <holygardensgroup.hr@gmail.com> wrote:

On Sat, Dec 27, 2014 at 11:44 AM, 3FFB <holygardensgroup.hr@gmail.com> wrote:

To All Concerned:

Good morning! 

Follow up submission of required Corporate Plans deadline of which was Dec. 23, 2014 as per Sir Jorge's email (refer to the email thread).

For your strict compliance.

Thank you very much.

Grace

---------- Forwarded message ----------
From: Holy GardensGroup <holygardens.group@gmail.com>
Date: Tue, Dec 23, 2014 at 4:31 PM
Subject: Kindly collect corporate plan today; this were due Saturday.
To: Majorem Investor <majorem.lending@gmail.com>, holygardensgroup.hr@gmail.com, hgmpgreenhills <hgmp.calamba@gmail.com>, "bpi.hgmp.jusgein@blogger.com" <bpi.hgmp.jusgein@blogger.com>

To:        Isah  Herrera

             Mary Grace Cruz

December 23, 2014

You are hereby instructed to collect the finished corporate plan of sbus, 

1.   WHO

Pangasinan

La Union 

Greenhills

Oton

Calapan

Majorem Lending

BPI

as the year is about to end.  The corporate plans should cover:

2.  CONTENTS:

1.    Pangasinan     -  3 separate fs, marketing plans, schedule of activities resources, and marketing plan for MEMORIAL PARK CHAPEL AND MEMORIAL SERVICES AND MEMORIAL PLAN

2.  Calamba     same as Pangasinan

3.  La Union     same as Pangasinan

4.   Oton   -  memorial plan  and memorial park

5.  Calapan -   memorial plan and memorial park

FS:

1.  PNL  budget

2.  Cash flow statement:

     Beginning balance  (now based on your bank balance)

     Add/subtract Operating Activities

    Revenues

   Less :   Operating expense

   Deficit surplus from Operating activities

   Add subtract investing activities:

  Add stockholders infusion

   Subtract investment in land;

    Investment in ffe, cap ex

    Deficit surplus from investing acivities

Add subtract financing activities:

   Add:   Loan proceeds

   Subtract:    Loan repayment:

                      Principal

                      Interest

Deficit/surplus from financing activities

Ending balance

3.  Marketing plans

It should contain:

What:   materials, contents of the ads, or mechanics

When:   Timing

How much:  (cost/expense and sources of funds)

Who:  will direct execute

Reports to be made

and contain 4 ps:

Promotion:   ads events to sell the products

Products:   improvements on the product, new products what is unique about the product:   Covers:   

      1.  Innovation on the interment we have asked the CSS

      2. What products businesses will complement our services now (mem chapels mem plans, offering of packages)

Placement:

    1. Recruitment

     2. Training

     3.  Increase in coverage area

     4.  Incentives and prices

     5.  Sales meetings and conferences

Price:

    1.  Discounts

    2.  Low downpayment

    3.  Add ons/options

THE BOTTOM LINE IS WHAT ARE YOU GOING TO DO TO SELL YOUR PRODUCTS TO MEET YOUR TARGETS:  sales and collection

Please let me know today who will be unable to submit, as this is contrary to our CCD on deadlines for assigned tasks

Kindly examine the plans submitted and analyze if they conform to the above standards

Jorge  S

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

Please reply.    CCD 2.27

CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check

BIDDA:    BELIEVE INSPIRE DREAM DO ACHIEVE

Google.com+/HolyGardensGroup