February 01, 2016

Re: Corporate and Marketing Plan 2016 for Panga Memorial Plots, BC, CMS, Cremation

Hi:

February 1, 2016

To :    Ms Roshel Casilan de Guzman

Thru:   GM   Madel

Please refer to the ppt and consult with AC regarding our discussion here:

1.  Mention the vision and mission

2.  Overall targets of the group (from Mam Madel)

3.  Your assigned targets.

As for the reality:

Opportunity

   You analyze the death care opportunity which includes the catchment areas.

        funeral service

        BC

COMPETITION

     YOU ANALYZE THOROUGHLY THE COMPETITION:    Forest Lake and Everlasting punto for punto as enumerated memorial marketing management blog, and in ppt in a MATRIX (grid) (nakabox)

STRATEGY:

     1.  Primary target market for each of the product

          BC, Plots, Cremation, CMS

          Profile of each of the customer for each product:  

                    Psychographics, Demographics (please examine watch the ppt on entrepreneurial marketing at the communication (formerly) community blog

    2.  Your strategy should address the weakness and strength analysis, the competitive analysis, and the opportunities and threat (under opportunity discussion

         e.g.   The total death care in the catchment area is P200,000,000.  What is your share in the analysis   you got only 20m or 10%.   What would you do about it?

        SSS paid a total of P7b in funeral benefits (lumaki na death benefit, magkano)

       Magkano share mo?  Ano gagawin mo?   Ano strategy mo.

Mas magaling may strategy ka bawat producto:  (produkto por produkto)  kasi iba iba price niiyan, iba iba ang producto.

Kulang:

Financials:

        P and L,

       Cash flow

       Calendar of activities

       Default  activities for customers and non customers mentioned in the blog site (memorial marketing and management.)  I copy paste mo na.

cc:   Holy Gardens Calapan

        Holy Gardens Calmaba

        Holy Gardens Oton

        Holy Gardens La Union

PS.   In the meantime, ano ang ginagawa mo para hindi ma zero sales.

  

   

Jorge  U. Saguinsin
Senior Managing Director

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

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On Sat, Jan 30, 2016 at 5:40 PM, San Carlos Pangasinan Gardens Inc. Hgpmp <hgmp.sancarlos@gmail.com> wrote:


On Sat, Jan 30, 2016 at 4:01 PM, San Carlos Pangasinan Gardens Inc. Hgpmp <hgmp.sancarlos@gmail.com> wrote:



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1 comment:

  1. Holy Gardens La UnionFebruary 2, 2016 at 10:17 AM

    We will follow the prescribed format Sir and the required details in our marketing plan.

    Thanks po.


    Rocel Cariño
    HGLUMP

    ReplyDelete

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