Secrets of Inspiring Leaders

In the you tube video today, we found out that the usual communication covers only:

WHAT is the product or service?

HOW is the product delivered?

Example:   we make cellphones and laptops

How:   we use quality procedures to make them durable.

But truly inspiring leaders communicate by:

Answering WHY

Then go to HOW

and then to WHAT.

Thus for apple:  Jobs can start by saying we would like to make truly great and unique products (Why)

We came them simple:  easy to use and user friendly and beautiful  (HOW)

What:  that is what Apple products are.

Thus for Holy Gardens Memorial Park: Why do we need a memorial park lot -  Because it the last great event in you life and you want it to be grandest of all events.

How:   we will do memorable and unique tributes

What :   the Holy Gardens experience