Product brief and description (Draft)

TO     :  CC

I am drafting the product brief and description.

A.  There are two that we should make:

1.  One internal (for our own consumption)

2.  One external:    for the TC, and marketing.

B.  Contents:   Internal

1.  Name

2.  Brief description

3.  Tags

4.  Benefits to the customer

5.  Price

6.  Cost

7.  GP

8.  Product features

For the external, we simply eliminate:   # 5 6 and 7

For coverage write up:

1. Interment service

2.  ETE Btr

3.  ETE Crem

4.  Chapel use (3 or four packages)

5.   Funeral service (3 or four packages

Example:

A.

 1.  Basic interment service

 2.  Brief description:

     It is a barebones interment service that features only:  tent, 6 chairs, old carpet, vault, and lowering of the dead.  No ceremonies, no food, music

3  Tag  -  affordable interment

4.  Benefits:

    1.  Affordable

    2.  No hassle interment after being maxed out at hospital

5.  Selling price -  P9,995.00

6.  Cost

7.  GP

8.  Product features:

     1.  Tent

     2.  6 chairs

     3.  Old tent

     4.  Assistance from CSS

Write other products description. ASAP

Cynthia Fermin

Jorge US

Holy Gardens Group

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