To: All CMOs
All Css/All marketers
Thru: Mam Madel
This discussion was in response to correct the situation where there are commitments/goals for the day; but where achievements are still 0 at the end of the day;
What re needed are: 1. DETERMINATION
2. PITCH AND HUSTLE
1. Determination - Courage and determination alone are omnipotent - Samuel Coolidge fmr Pres of USA . This was the famous line of Ray Kroc founder of
MacDonald In one year, he built more than 1,000 McDonald Store through out USA. No one can equal that number in modern times
The source of that courage is the Passion - to build, the heal the world, the make this world a better place, to provide jobs
2. Pitch - alok, AIDA. get the interest of the prospect; catch his attention, interest, desire and action (see what the bus vendor do in plying his trade)
In his eyes you are can of sardines, or kg of rice. If the guy does not sell, he and his family does not eat
Hustle - what is your gimmick; what is your ploy to get the prospect to buy
We listed these all ready as:
1. Reciprocity - we develop gratitude in prospect by freebies - information as health tips, on grieving,
2. Social affirmation - others bought this all ready, his friends bought this; over 70% of the population bought this; actor x bought this etec
3. Emotion - use emotions to sell. This is good for your looks, you will atttact more suitors, this will enhance your high wealth status, this will make
you look younger in one week; this will make you younger taller for good looks to get jobs faster; will remove you acne to gain
confidence. Your status in the community will be higher if you buy a memorial park.
4. Scarcity - only 3 units left; our schedule for this prospecting for this area is only for a week
Happy selling.
If we do not sell we do not eat. If we do not eat. we die.