Using FB and social media to increase reach, have more prospects and more sales

To;         Holy  Gardens SBU

         

             Holy Gardens La Union

             Holy Gardens Pangasinan

             Holy Gardens  Greenhills

             Holy Gardens Calapan

             Holy Gardens Oton

             Holy Angels Memorial Park

             Holy Gardens Malasiqui

Subject:   Increasing your reach (awareness) and leads (prospecting) using Social

               Media.

This post has made several articles and shared with you regarding persuasive

communication, writing FB ads, and strategies to use when using soc media to run

your marketing campaign.  You should pay more attention to this and act now since

Nov 1, Undas is around the corner.

We have done this and showed you samples using the HolyGardensBest blogsite.

We used the following trending videos and articles to attract attention, (possibly to stop the cp owner from scrolling)

             1. Manok na pula original song

             2. Manok na pula ni HItler parody

             3.  Spox Panelo commute challenge

             4.  Barretto sisters quarrel in  fathers wake

It got a moderate response.   However you can try experiment with these to try to get the  attention of the readers/native reades/buyers.  We are only at the first level

experimenting on what works and what does not work.  We have not done facebook ads yet which are paid.  We are doing meme of the ads...

Here the points to remember which are summary of persuasive communication and FB ads advice:

1.  You cant just go direct to making an offer.  This will backfire to you since you have

      narrowed down your field to the Class prospects which could be only 3% of your

      probable market and that spells doom for your if the 3% does not want to buy or

      you came out with an ugly ad.

2.  Thus you have to follow the steps stages off wooing your buyer: (just like courtship)

     1.  acquaintance (awareness) developing suspects    -  addressed to probable

          buyers (Class C) but not interested or have money

     2.  friendship    (development of trials wannabees)    -  addressed to Class B

          prospects.  Interested, But needs more convincing

    3.  marriage -   for sure buyers... An offer is made, conversation is needed in

         person or messenger or call to close the sales.

3. Each  kind of relationship with the public needs a different approach or ads.

      The platform of the three approaches may be from the same ad but used

      differently for each adset (target audience) that conforms to the following

      standards:

               1.  An attractive  unique picture or video  with a unique headline

                    (not more than 25 characters)

              2.  A label  (not more than 50 characters

              3.  An AIDA AD  (not more than 200 characters)

                  It must have strong offer

             The same ad could be used to fan drive readers towards a cerrain (objectives)

              done more easily with a facebook ad, where you can choose your                             objectives:   awareness         leads          conversion and sales

             1.  For awareness, place a link for your landing page.   Say

                 holygardensgroup.blogspot.com  or specific article which you just

j                posted that describes more about Holy Gardens.... (your site)

                We will develop one stop shop, and price list for this this purpose

            2.  For the offer (friendship)   place a link of the post you made for the special

                 offer maybel on same page

                 Less 11% for cash sale on November 11, less  4% for all sales even

                 on installment (11 + 11 = 4%)

          3. For the offer to sell, place pm or text us.... 

    So why dont you start doing this to  using 1 and 2 to create awareness

    and have more prospects and sales by Nov. 1 to 11......  8 days to go na lang.  

    Hurry hurry hurry...

   -x-x-x-x-x-x-x-x-x

Deep end - Writing Facebook ads that convert (sell)

Professor on Entrepreneurship

Rizal Philippines
October 18, 2019

1.   Some say FB ads dont work. But it works.

     It will work if you have the right PTM

     Killer ad

2.   3 type of ads:
                                                                                         Corresponding to
    1.  Content marketing  -  lead generation                      acquaintance
    2.  Remarketing                                                             friendship
    3.  Offer                                                                        wedding


3.   Tips:

1.  People dont buy products just for the products  -  for transformation and problems solved.

         Like coffee at Starbucks.  People do not buy the coffee.  But drinking coffee at Starbucks make you
         feel social... A transformation

2. Use  social proof (also espoused by Bob in Persuasion.)  Testimonials

3.  Scarcity and timeline..  You gotta act now... Nothing lasts forever

4.  Watch what people do when scrollling:

      1. Stop the scrolling with a unique  picture

      2.. Then they  will look at the headline

      3.  And then the content... -  killer ad


xxxxx   

1,  Lead generation

      1.  Use yellow

      2.  Use emoji

      3.  List the bullet for the benefits that can be gained.   The glimpse of transformation  that triggers
           questions.  What are those secret?

2.   Remarketing...

      Exquisite event. 

     1.  Picture of a wedding  (social proof)

        Headline -  have you been to a wedding that does not look good.  Paint the picturee

       2.  Problem decorating a wedding

      3.  How can we transform the  wedding

     4.  Paint the picture  of transformation

     5.  Add a line on scarcity

     6.  Link to something to a page - to a form, to messenger..

3. Advertising an offer...  Carwash

      1.  Offer

         Problem -  you sit out car wash. 

        Transformation   -  how does it work

      2.  What is deadline (this week only) 20% off

          Give solid reason why they should get the offer..

  Jorge U. Saguinsin

YOUR OFFICES ARE TO REFER TO THESE ON QUESTION ABOUT PRODUCTS information and pricing.  Please RRURAC

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Prof Jorge Entrep Business Advice

Time is gold

Time lost is lost forever.

Of all the resources, only time is irreplaceable

Successful companies primary tool is smart use of time -  being the first to market

One of our principles is EFFICIENCY.   To have high outputs and be productive.  Always

If we are unable to finish projects or tasks on time, it is an event called failure?  We are not

1.  LET US WORK TOGETHER TO CREATE BEAUTIFUL LIFE STORIES (not worries)

2.  BIDDA:     BELIEVE, INSPIRE, DREAM, DO AND ACT

3.  Read and answer all email and texts.  Be responsible

 4   RRURAC   (Read, Reflect, Understand, Realize Act, Check)  # 3

5.  Makipag TIPAN -  IGALANG ang mga nasusulat:  CCD handbook at MC

6.  Ang naiwan ng mahal sa buhay ay dapat masaya.

     Pag uusapan sa am talk

 

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