Communications Center for Holy Gardens: Re: 2021 Marketing Plan

March 09, 2021

Re: 2021 Marketing Plan

On Mon, Mar 1, 2021 at 2:12 PM Jorge Saguinsin <jorge.holygardens@gmail.com> wrote:

Your submission has been duly noted

. You have to make a new plan that works and that sells. (please read and try to change the facts/plan

as per reality w- what is actual

The basic problem to be addressed is how to move from zero sales to xxx number with a best seller.

To come out with the product that will be a best seller, a leader so that we will be known, and so that we can sell our other products

However, allow me to make a suggestion/s

GROW format:

GOAL

(smart)

1. Ilan, how much: Calamba, Pangasinan HAMP

Funeral service 6 180,000 BY jUNE 10 BY March 300,000 5 by April 150,000

cremation service xxxx 10 by March 200,000 xxxxxx

2. Reality: Competitive analysis (using 4 ps)

(For each of the locality

Say HAMP (Mr Jeff, Panga has yet to submit data research for this)

You Competitors

A B C D E

Product: Best seller

Unique features
Product

Price

Promotion
(Price,freebies)

Based on this how do you position yourself: the cheapest, the best service etc.

Our plan (your plan)

Again: What Who When How /How Much

Product (features) Rose Shelle Rosher March 15 Product Computation GP

1. F 150 hearse

1 funeral pack

1 continuous loop video

1 Obit

1. video for FB

1, casket OMG

1 pick up

1 corona

2 escort boys

1 7 days embalming

Price (Compare with competitors P35,000

Cost expense analysis

Marketing referral 500 or

Com 10% 3,500.

/Funeral pack 500

Casket OMG 3,500

Embalming 1,000

Gasoline 500

Pick up 900

Corona 1,000

Staff salary

2 x 3, x 400 2,400.00

Depreciation 2,000

Total 13,300.00

Promotion (how do you make people aware of this product)

FB ads

FB obit

FB vid of other interment

Panaflex lighting

Big tarp 10 x 20 4,000.00

Others During promo period: 1,000.00

1. 30 pcs of yumburgers

2. 2 buckets of chicken joy

3. Bible tokens

Placement: (location mo at channels

1. Improve the chapel

1. Equip with shades

Improve cleanliness and housekeeping

Lagyan ng TV at loudspeaker ang chapel

2. Employ bird dogs at hospital, civil registrar tip - P100

MHO, church referral P500

In Pangasinan, do not discuss this with usual suspects who are friends of competitor.

IPAGLABAN ANG ATIN

align with the vision - AFFORDABLE INTERMENTS

dagdagan ang alab ng puso - PASSION

You have to do this several times for each of the 3 locations;

and each of the two product types we have: cremation, and funerala service.

Please accept the suggestion.

ORDER:

1. Complete the data anad finalize by March 9

2. Order tig 5 OMG HAMP at Pangasinan

3. Ayusin instant payment of commission

4. Look for embalmer and licensed embalmer

5. For HAMP we can have P12,000 for the entire service

Placement
(agents place)

On Sat, Feb 27, 2021 at 4:02 PM Jeffrey Terso <jeffterso05@gmail.com> wrote:
Kindly see attached files, gd afternoon po Sir Jorge & Mam Madel

---------- Forwarded message ---------
From: Jeffrey Terso <jeffterso05@gmail.com>
Date: Fri, 26 Feb 2021, 1:51 pm
Subject: 2021 Marketing Plan
To: Jorge Saguinsin <jorge.holygardens@gmail.com>, Madel HGMP <hgmp.mrs@gmail.com>
Cc: Holy Angels Morong <hamp.morong@gmail.com>, Holy Gardens Pangasinan Memorial Park <hgpmp.pangasinan@gmail.com>, holy gardens memorial park <hggmp.greenhills@gmail.com>, Oton Ilo-Ilo <oton.hgmp@gmail.com>, <jeffrey_terso@yahoo.com>

Please check the attachment.