Guidelines on preparation of a marketing plan

To:    ALL SBU

January 21, 2016

Sa tagalog, ang ibig sabihin ng marketing plan, ay ano ang plano mong gagawin para bumenta ka.  Definitely, hind puwede ang:

3R

REUSE

RECYCLE
REPEAT

DATING GAWI sa pagbebenta.

Ito ay puwede lang sa basura.

Doing the same thing expecting different result according to our kumparent Albert Einstein is 'KABALIWAN" 'KABUWANGAN"

If we simply report what you are doing now and before, then walang mangyayari. Doing nothing is better.

You have to be better than before at dapat may gagawin kang iba:

1.  Unique

2.  Mesmerizing

3.  ENCHANTING (From Robert Kiyosaki)
       PATOK, CLICK, SOZY

Your marketing plan must contain this.  Check

MINIMUM CONTENT OF A MARKETING PLAN ASIDE FROM THE ABOVE FEATURES:

FOR THE MARKETING PLAN:

The marketing plan is essentially a GROW memo:

1.  Goal:    Number, peso value, cash collection for each type of product

2. Reality:

     1.  Your past performance (for the year - is it OK related to the goal

          What went wrong

          Internal analysis:

         Manpower -  number training attitude, GT, are they selling performing

        Methods -  of selling maintenance communication, sales agents recruitment, training, commission.  Our process, our cs, our blogs, 

        Money 

        Materials/equipment -  are they running are they well maintained;  why or why not.

        

     2. Competition -  how are the competition doing  (and I outlined what we should put here in another cover.  Please refer to that ) It should well researched and detailed.

For one one of the Cs, competition

you are to include this in in your corporate/marketing plan

(from a previous memo on competitive analysis)