Guidelines on preparation of a marketing plan

To:    ALL SBU

January 21, 2016

Sa tagalog, ang ibig sabihin ng marketing plan, ay ano ang plano mong gagawin para bumenta ka.  Definitely, hind puwede ang:

3R

REUSE

RECYCLE
REPEAT

DATING GAWI sa pagbebenta.

Ito ay puwede lang sa basura.

Doing the same thing expecting different result according to our kumparent Albert Einstein is 'KABALIWAN" 'KABUWANGAN"

If we simply report what you are doing now and before, then walang mangyayari. Doing nothing is better.

You have to be better than before at dapat may gagawin kang iba:

1.  Unique

2.  Mesmerizing

3.  ENCHANTING (From Robert Kiyosaki)
       PATOK, CLICK, SOZY

Your marketing plan must contain this.  Check

MINIMUM CONTENT OF A MARKETING PLAN ASIDE FROM THE ABOVE FEATURES:

FOR THE MARKETING PLAN:

The marketing plan is essentially a GROW memo:

1.  Goal:    Number, peso value, cash collection for each type of product

2. Reality:

     1.  Your past performance (for the year - is it OK related to the goal

          What went wrong

          Internal analysis:

         Manpower -  number training attitude, GT, are they selling performing

        Methods -  of selling maintenance communication, sales agents recruitment, training, commission.  Our process, our cs, our blogs, 

        Money 

        Materials/equipment -  are they running are they well maintained;  why or why not.

        

     2. Competition -  how are the competition doing  (and I outlined what we should put here in another cover.  Please refer to that ) It should well researched and detailed.

For one one of the Cs, competition

you are to include this in in your corporate/marketing plan

(from a previous memo on competitive analysis)

Please answer them, list the detail, and indicate whether you are in the next cell:  equal (competitive, winner (better than) or loser (lesser)

Make a grid presentation

Items of comparison

1.  Name (branding

2.  Positioning

3.  Product

      Features:

     Site location (accessibility)

     Landscaping

     Facilities

4.  Price:

     TLP

     DP

    Monthly

   Discount

5.  Promotion

    Regular Media
   

            Newspaper ads

            Leaflets

            Tarps

            Events

            CSR

   Social media:

           Blogs

           FB

           Twitter

           Others

6.  Placement (sellers)

         Recruitment program

          Training

         Commission rate (upline and downline)

        Ease of getting commission

         Sales meeting

         Other motivation and incentives

        Size of sales force

         Passion and aggressiveness

7.  Processes:

    Documents

   Interment

   Manner of payment

8.  People

     Smiling ba

    Courtesy

     Answering phones

     CS/friendliness

    Accessibility

     24/7 ba

    Compensation/benefits

    Training

    Motivation

      Levelling up people  - education and training

    3. Customer:

        Profile  (demographics -  residence, age, sex) and psychographics -  way of thinking, wants and needs, behavior.  uses for the product, occasion

       Ano wants and needs.  Why do they buy from competition

3.  Options:

      Ano mga ideas mo generated for this?

4.  WTDN

     1.  Strategy  -  alam mo ba ibig sabihin ng stragegy (What is the collection of action and resources that you will employ to achieve your objective/s)  What is your priority?  Of the four or 6 ps what is your emphasis:  pag uukulan ng pera time at push

    Ano pati ang programa mo sa operations para maabot ang iyong adhikain

Ps of marketing:

1.  Product features, salient features, location, advantages, value added, value proposition, why the customer should buy this

    Construction

    Landscaping,   other construction, office decor, CR, aircon, tripping vehicles.

     Documents, documents delivery 

2.  Price  -    total  price, dp, balance, monthly term, % rate on the balance, add on ba, diminishing balance, discouns.

3. Promotion:  promo items, ads, deals, freebies, ads, tarps, social media, events, pakain:   

       We continue with the feeding program to get close to the teachers who now have high salaries.

       Birthday celebs,

       Full service;   enhancing customer experience, themes, motiff, 

       November 1 event

       Christmas lanterns

       Other events

4.  Placement:

     Our sales agents:

     Sales program:

            1.  Recruitment and accreditaiton

            2.  Training and motivation

5.  People:

     Hiring of office staff

     Training

      Enhancing it, social media skills, customer service, 

      Being sales, and CS oriented;

      Levelling up people  -education and training

6   Processes

     1. Systems

      2.  Objectives and purposes

      3. Excellence

      4. Quaity

       5. Kaizen

       6. TPM

    You must detail each of the 4 or 6 ps employing 5w and IH.

Di puwede telegraph or one liner.

Di puwede telegraph or one liner.

Di puwede telegraph or one liner

Include a cost benefit analysis. Do you understand this ?  (Magkano ang gagastusin lahat lahat, magkano ang balik

     Magkano benta/cash flow divided by:

     Magkano ang ginastos ng diretso for marketing (exclude cap ex)

Jorge  U. Saguinsin

Senior Managing Director

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

Please view the following sites of Holy Gardens group and share

Holy Gardens Memorial Plan (proposed)

Holy Gardens Memorial Packages

Holy Gardens Memorial Plots

Holy Gardens Chapel and Memorial Service

Landscaping ideas

Holy Gardeners

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RRURAC:    Read, Respond, Understand, Reflect, Apply and Check

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