January 14, 2016

Competitive Analysis

Acknowledge po Sir.
We will include these on our corporate plan.


Rocel Cariño
HGLUMP

"CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  retransmittal , reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

On Thu, Jan 14, 2016 at 6:39 AM, Holy GardensGroup <holygardens.group@gmail.com> wrote:
TO    SBU

Thru Madel
         GM

There are 3Cs for marketing plan and corporate plan?  What are they?  The interaction of the 3 and proper appreciation results in higher sales performance.

For one one of the Cs, competition

you are to include this in in your corporate/marketing plan
Please answer them, list the detail, and indicate whether you are in the next cell:  equal (competitive, winner (better than) or loser (lesser)

Make a grid presentation

Items of comparison

1.  Name (branding

2.  Positioning

3.  Product

      Features:

     Site location (accessibility)

     Landscaping

     FAcilities

4.  Price:

     TLP

     DP

    Monthly

   Discount

5.  Promotion

    Regular Media
   
            Newspaper ads

            Leaflets

            Tarps

            Events

            CSR

   Social media:

           Blogs

           FB

           Twitter

           Others

6.  Placement (sellers)

         Recruitment program

          Training

         Commission rate (upline and downline)

        Ease of getting commission

         Sales meeting

         Other motivation and incentives

        Size of sales force

         Passion and agrressiveness

7.  Processes:

    Documents

   Interment

   Manner of payment

8.  People

     Smiling ba

    Courtesy

     Answering phones

     CS/friendliness

    Accessibility

     24/7 ba

    Compensation/benefits

    Training

    Motivation

Can this be done?

When?

      

     





​

Patatalo ba tayo?​


Jorge  U. Saguinsin
Senior Managing Director

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

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CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check
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