May 03, 2015

: Realignment of Product Names for Simplicity and Better Understanding





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---------- Forwarded message ----------
From: Holy GardensGroup <holygardens.group@gmail.com>
Date: Sun, Apr 5, 2015 at 2:06 AM
Subject: Realignment of Product Names for Simplicity and Better Understanding
To: hgmpgreenhills <hgmp.calamba@gmail.com>, holygardens.group.memorial@blogger.com, Holy Gardens Calapan Calapan <hgmp.calapan@gmail.com>


DRAFT MEMO:  2nd draft rev.

April 13, 2015

I  Objectives:

1. To properly situate our products in accordance with our priorities ie to sell products before services

2.  To avert difficulties with JV partners

3.  To avoid collision course with SEC and OIC

4. To make for easier understanding of our products and services by office staff and and SE

I I Background:

We have some success with Hataw because they are easy to understand;  because of the various names,  our people get confused

After hataw, we will campaign for:

COMPLETE MEMORIAL PACKAGES campaign for May to June

1. Memorial Park Plus +

2   Services Plus  +





THIS WILL ENABLE US TO FOCUS AND SUSTAIN OUR SALES CAMPAIGN

III What:   (are the realignment changes?)

1.  We will call these products:   COMPLETE MEMORIAL PACKAGES"

2.  Products and packages below P100t shall called traditional



    Those above P100t shall be called non traditional

   NON TRADITIONAL ARE COVERED BY ROP:   Return of payments:  

  20% of principal to be returned every 5 years provided:

   1.  20 years has lapsed since complete payment

   2.  The principal is still 60 years or below when he quallifies

 3. Interest on the balance shall be 5% pa or 25% for 60 months as in hataw

 4.  Plots shall come ahead of  services in presentation.  Stand alone services may not appear on the brochure for Products (Plots Plus)

IV  NEW PRODUCTS NAMES

1.  Holy Gardens Plots+  35    NT

    Plot  50t
    IS     20t
    FS    35t
Total     105t
Gross Billings:   131.250
MA   2,187.50 (2,190)
(It is ideal that we bring this down MA to whole numbers   say P2,200


2.  Holy Gardens Plots +  55      NT

     Plot  50t
     IS     20
     FS    55t

  Gross Billings      156,250
   MA 60   -           2,605       say    2,600

3.  BC  8 plus 35t                  Trad

     BC  -  8,000 5 year lease
     FS      35,000
     Total   43,000
     Gross Billing   53,750
     MA         895.00  (say P900.00)

4.  BC 8 plus 55t                  Trad

     BC -  8t for 5 year lease
      FS - 55t
      Total:  63,000
       Gross billing      78,750.00

       MA   P1,312.50  (say P1,300)

5.  BC 40 plus   35t            Trad

    BC  -   40t with marble tops plaza, gardens en perpetuam ownership
    FS       35t
    Total    75t
    Gross billing      P93,750.00
    MA    -               P1,565  say P1,600.00

6.  Ash Crypts+  (with free 2t urn) crem    Trad

     AC 35t  + Crem  (to be offered when we have built the crematoriium)

     AC   -   35t
     Crem     18t
     Total     53t
      Gross billing    P66,,250
      MA                   1105.00

7. AC + Crem FS 35t     Trad

     AC  -   35t
     Crem   18t
     FS       35t
     Total     88t
    Gross billing   (1,466)  P1,470

8.  AC+ Crem + FS 55t      NT
   
     AC  35t
     Crem 18t
     FS     55t
     Total  108



In case of casket lease only, P5t shall be deducted from the FS 35t, and 10t for 55t ]


II Memorial Services:   ADD  +  (Factor is now. 1.25 instead of 1.15)

1. is

      DLX     -    P22,000.00      

          Gross billings - 27,250.00
          MA    - 458.33  say P460.00

     Lux      -     25,000.00

         Gross billings    31,250.00
          MA                         520,83

2.  FS trad (list the 6 with names


     a White rose       28,000.00

               Gross billings   -35,000
               MA                       583.33   (say P600.00)

     b.   Gladioli              35,000.00

               Gross billings  -  43,750.00
               MA    -                 729.16  (say P730;00

     c.  Cattleya  -     43,000.00

               Gross billings  53.750.00
               MA -                 895.83  (say P900.00)

    d.  Peace Lily      52,000.00

              Gross billings    65,000.00
              MA                  -1,083   (say 1,100)

   e.  Carnation                76,000.00

               Gross billings   95,000.00
               MA                 1,583.00  (say 1,600)

    f. Chrysanthemum       96,000.00

               Gross billings   120,000.00
                MA                       2,000.00

3.  Not trad top of the line:

    Lux   1                  P    150,000.00

           Gross billings       187,500.00
            MA                           3,125 00   ( say P3,100)

   Lux    2                         200,000.00

            Gross billings        250,000.00
                                               4.166.00   (say P4,150)

Lux   3                             250,000.00

              Gross billings    312,500.00
               MA                        5,208.33  (say  5,200)

Lux   4                              300,000.00

            Gross billings        375,000.00
                 MA                        6,250.00

 Common Features:    
1.  Default features
2.  Free priest
3.  Free processing of burial permits
4. Hi Ace family car for all
5.  Free use of karuwahe
6,   Free quartets on  last night, plus piano riding on F150
7.  Free coffee all night plus  pan de sal
8. Free tent
9.  Free tarp/obits
10.   Free wifi
11.  One sack of rice

Special features

Lux   1  

     Fresh flowers every other day
     Bilao of pancit nightly

Lux  2

    Fresh flowers every other day
    Free snacks  (pancit, bibingka, and sopas nightly)

Lux  3

    Fresh flowers every day
    2 family car, available on interment
    Free snacks and free dinner on last day

Lux 4

   Fresh flowers every day
   Free band on last night
   Free band to accompany the funeral
   Free snacks daily, free dinner nightly

(Please check PNL) if we are still profitable



This is how we present this in our price list, or our brochure presentation

The CMS shall have a separate brochure/price list

that shows:

6 packages;

+4

CMS 4 themes 

IS

CMP Holy Gardens + Proceeds are treated like iMP as before, and proceeds are remitted to TF and not to joint venture.

We get only standard plots, BC on A and D levels (eye level BC)  premium and special premium plots are not included.  We presume total plot price to be only P50,000.

BC lease starts running out after start of use.

Plots will be paid to the JV upon:

full payment by the buyer:

       less 10% cash discount

       less 20% ME

     Prior agreement shall be executed so that TF will not lose money on purchase of plots.

Proper accounting entries are to be made, proper apportionment of plots, IS, and FS are to be made and accounted for properly by the SBU and MLII


Additionak

 Mercy Compassion packages:   ()Pang Masa:)

Plus + pang Masa Sevices

CMS     9950

CMS 14950

CMS 19,950

Holy Gardens Plus:

BC 8t   +   CMS 9950

BC 8t  +  CMS 14,950

BG 8t   + CMS 19950






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