Privilege Membership Card for Senior Citizens and PWD 20/20 DISCOUNT

Objectives:

1.  To create a community of buyers who are most likely to be a customer

2.  To attract future buyers seen as head ache by many (we used to) by offering

     more than 20% discount (extra ordinary)

3.  To provide extra privilege to seniors and PWD

PTM Estimated Number of SC:

     6 sites x say 8.2% (as per pop com for 2017 of populations as senior citizen

     This has doubled from 2000 which was only 4% of total population.  Philippines

     population is aging 

                                              Total Population      Estimated Senior Citizen

     San Carlos City                           188,571               15,463

     Calamba                                      454,487               37,267

     La Union                                      121,182                9,937

     Malasiqui                                     130, 275             10,682

     Calapan                                       133,983              10,987

     Oton                                              89,115                7,307

                                     Total         1,117,613              91,463

                                    Say                                         60,000 @ sale   =  5,487,780,000 for the next
                                                                                                                 five years -  Nirvana
                                                                                                                 for marketers

Huge  potential market;  our inventories can hardly serve them

Reality

     

1.  Mga senior citizens 2 or 5 years from now, will surely buy plots and services or be provided by the heirs 

2.  They are no longer insureable and hence can not buy pre need;

3.   They get 20% discount and for some honest traders + 12% vat exemption or total of  32 % (we offer only 20%)

4.  To assure them of a sure discount and much higher at that

5.  We can offer less 20 less 20 or 36% discount adding only 4% but may 

     look misleadingly attractive as 40% in all...

    If we offer at need of  SRP/0.80, we are actually adding to the cost 25%

   So if we offer this only at need, 36 - 25   11% discount to be discounted 

   from selling price, and since this may be spot cash, that is 1% less, and since

   there is no more collection fee....

Mechanics

1.  We make application form for senior citizens and PWD to join this membership

The application form contains, name, complete address, age, date of birth

SCC number, date and place of issue., and name of beneficiary

At the back we place the terms and conditions:

                                         Back

                       TERMS AND CONDITIONS

     1.  Applicable to all Holy Gardens Products and services whether single

         or in combination:   plots, ash crypts, interment service, funeral

        service;

     2.  For at need purchase only;

     3.  Single use only;  husband and wife shall apply for separate membership

     4. Not assignable or transferable

     5.  Not commissionable, applicable only at place of issue;

     6..  Not applicable with other promos or discounts

    7.  For purchases of  P65,000 and above only, for below only 20%

         discount shall apply

    8. Shall be valid with the presentation of deceased SCA or PWD card

    9.  Valid for 5 years only from date of issue

   .

2.  Application form

                                   Front

                               APPLICATION

      For:  PRIVILEGE MEMBERSHIP CARD FOR SENIOR CITIZENS

              AND  PWD  20/20

                                                                       Date

Gentlemen/Sirs:   Please accept the undersigned  for membership to the above

group

     Name                                    Age    Birthday

    

     SCA/PWD number                 Date of Issue           Place of  Issue

    Residence

    Contact Number                        FB Email account

    Beneficiary                                Representative

     Applicants SOCPN  _______________ Witness_________

-x-x-x-x-x-x-x-x-

Office use only

Processed by _______________Approved by:  ___________________

Card Number Issued  ________________Date: 

Card/Certificate received by:__________________________________

                                         Front

Card certificate:No 

                    Privilege Card Membership for  Senior Citizen  and PWD

                    (Name )     

                   (Number)                    Valid until        2024

           This privilege card entitles the cardholder and his/her designated

           representative to a discount of 20/20% to Holy Gardens Products

           and services:   plots ash crypts, interment, funeral service, cremation

           (where applicable) upon presentation of this card and SC and/or

            PWD card.

                                      Back

TERMS AND CONDITIONS

     1.  Applicable to all Holy Gardens Products and services whether single

         or in combination:   plots, ash crypts, interment service, funeral

        service;

     2.  For at need purchase only;

     3.  Single use only;  husband and wife shall apply for separate membership

     4. Not assignable or transferable

     5.  Not commissionable, applicable only at place of issue;

     6..  Not applicable with other promos or discounts

    7.  For purchases of  P65,000 and above only, for below only 20%

         discount shall apply

    8. Shall be valid with the presentation of deceased SCA or PWD card

    9.  Valid for 5 years only from date of issue

     Beneficiary                          Members signature_____________

                                               Date _________________________

2.  We distribute/disseminate at SC offices, dalaw paburol, interment;  we 

     encourage the  new members to invite other members

3.  We include an application to documents pouching or when

     payments are made to the office