The following were the things taken up at the meeting held yesterday among Jorge Saguinsin, Cynthia Cartago, and Del de la Paz regarding the planned Chapel and Memorial Services for Holy Gardens Greenhills:
1. Agenda: Plan for the Bangin portion of Holy Gardens Memorial Park
2. Business Plan for the Crematorium of HGGMP
3. List of items to prepare for Greenhills Chapel and Memorial Services
4. Market Potential for Memorial Plan in Calamba, Star Rosa, Cabuyao, Los Banos Tanuan and Sto Tomas Areas
5. Abstract for Holy Gardens Memorial Park Sales and IF
1. The bangin portion due last October was finally presented. It however lacked details and labels for the understanding of layman. The plan was therefore returned for labelling
The shaded portion, the steepest portion, will be difficult to develop.
Some proposals:
1. Building a storage area, and embalming area, casket storage area, some say 100 sm near the bangin area, at the boundary of Estate. The DENR will require STP for waste water for embalming room
2. Crematorium will be built at the area near the Fil Nippon Area facing the Laguna Lake (north side). The proposal to have this at the bangin area was rejected from the customer perspective (nakakatakot at malapit sa squatter area)
3. A chapel some 7 rooms in all will be built near the Solar Area : one main chapel (about a 100 sm, 2 small chapels x 30 sm each, and 4 medium sized chapel with family room x 50 = 200 sm (360 sm total about 7.2 million) to serve the memorial needs of existing customers, since we have only 1 chapel with family room, and 1 main chapel at existing facility.
4. 5 level ash crypts will be built along the pathwalk near the kalachuchi to serve the sachet ash crypt yearly rental requirements of PTM initially fo the crematorium in support of the VM
2. The Business Plan for the Crematorium
The business plan for the crematorium which targets the middle market was presented. It is the crematorium with packages:
Cremation with urns;
Cremation with urns and ash crypts
Cremation with urns and ash crypts plus chapel memorial services
Before
After
However, it was suggested that as a way of promo and intro, the following shall be done:
In line with the program of VM for affordable interments for indigents and in order to decongest Lecheria which are multi storied crowded public cemeteries now:
1. Offer crematorium services as:
bone cremation for P5,000 only
body cremation for 10,000 only
Pasok ito sa bereavement assistance by munisipyo for the poorest of poor and SSS.
Ash crypt in sachet packages could be as low as P1,000.00 for bone burns, and P1,200.00 for body burns/per year. The location for the ash crypts shall be along the pathwalk between lawn and parking area.
It was suggested that the crematorium be built at the front near the guard house at the side facing Fil- Nippon Training School and that it be finished by 1st quarter.
3. The Chapel and Memorial Services
The following were the unresolved issues for the Chapel and Memorial Services
Price Points
Employees and rates
Shopping list
Commission and incentives
Being unique and enchanting
1. Price Points:
Infant not to exceed 3 months old - free L300 is the pall bearer
P12,000 For Indigents (stucco flat top) - hearse is the MB from HAMP
P20,000 senior citizen discount package - Expi hearse + FB flower car
P35,000 Jorgeus package for massa Expi hearse + FB flower car
P46,000 to P55,000 Expi hearse + Flower car F150
plus expensive lights, unique set up
P66,000 to P77,000 Expi, F150 flower car, 2 wreaths, unique set up + karuwahe
P87,000 to P99,000 Expi, F150 flower car, karuwahe unique set up fresh flowers for 2 days,
P1,000 free funeral pack
2. Employees:
Chapel Manager - P16,000.00 S2
In house driver 9,000.00 per month and P180 for pick up
Embalmer 9,000.00 per month
Attendants 3 x 200 per call on call
In the beginning, January the driver and embalmer shall be on call; by February they will be salaried. Del will start by January 2, 2015
Her target is 25,000,000 for 2015; she is however free to still sell: memorial park plots and memorial plans
Incentives:
10% commission for direct sales
3% ORC for all sales
Quarterly, semestral and year end incentive for meeting sales target for the chapel staff.
3. Commission and incentives:
10% for 100% servicing of account (closing, customer assistance etc
Finders fee or 5% for SG, OCR MHO, Church clerks SOCO staff
Since they are at need, this placement channel shall be sole link to generate sales.
Other memorial parks and plans SE are other channels
4. Shopping List
Item Source Price Terms
Expedition hearse DL 280t 50% dp 50% 6 mos
MB flower car and DL 250t 50T for Morong Lands
hearse 200t for DL
Atirille (folding) DL 8t cash
Chapel lights DL 70t cash
Chapel lights JP 20t cash
Chapel lights JP 40t cash
Casket viewing stand JP 8t cash
Karuwahe DL 160t 30% dp balance in 15 days
L300 FB for canvassing in Cavite and Laguna area target price is P150t
Casket inventory DL 100t cash for first order
Casket display rack DL 8t x 5 40t cash
Total cap ex requirement 1,226t
Order from JP P68t
Order from DL 908t
5. Uniqueness
Our memorial services shall be unique and and enchanting:
1. Lady driver
2. Lady attendants
3. Funeral packs for P50t above
4. Unique themes for home or chapel viewing:
Roman columns
Moving angels
Fountain and waterfall
Gardens setting
Other matters:
1. Commission at SPLP
Total of 50% only for first year (this is total of
25% on first year.
10% on second year, and 5% thereafter from third year. (total of 15%)
Deducted from the remittance report:
The trickle down of the commission:
% of first year collection WT % Override
30% for SE 7 xx
45% for Sales Manager 9 2
50% for Sales Director 10 1
Splp does not give commissions on the second year. But gives TA of P25 to P50.00 for every account collected deducted from the remittance report.
It was suggested that CC move over to the MP business since she has various connection with funeral homes, memorial parks, and sales groups like from Prudential whom she can recruit to cover the Los Banos, San Pablo, Imus, Dasmarinas, Sta Rosa, Binan Cabuyao areas whose market potential is P10 billion. If she can sell P200 million for the group, as Regional Sales Director, if given a 0.005 ORC that is worth a million bucks
