May 29, 2012

Facebook Tips to Grow Your Business

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb

 Now that we have Facebook fan pages, let us learn how to use it to grow our business.












May 27, 2012

SEO guidelines, marketing

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb

Let us Revive Branding, Strengthen the Holy Gardens Memorial Park Brand Once More!

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb




Here is a powerpoint presentation made by Ms. Aireen Ricamara whom we required to attend this important Marketing Forum on branding and digital marketing.  This is to make her learn more and inject more energy into our marketing campaign. And therefore to sell more.

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May 26, 2012

MANAGING YOUR BRAND IN SOCIAL MEDIA - 26th Marketing Forum

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb

Last May 24, 2012 we were invited by Sir JUS to attend the 26th Marketing Forum - Managing your Brand in Social Media held at Ateneo De Manila University, Graduate School of Business and here are my learnings:

I.  BRANDING
  • is creating a powerful story; it is being bold;
  • going beyond;
  • is a visual identity; to be differentiated; to stand out
  • a brand is a promise of experience
II.  GROWTH ---->DIRECTION---->PROTECTION
  • Brand =Identity - brands are symbols, not just a logo but it stands for a specific value that are expressed by images and story.
          Singapore Airlines = Service
          Harley Davidson = Freedom
          Starbucks = Experiences

          I - Insights - Research
          D- Definition - Quality & Features
          E- Experience - Emotions/Feelings
          A- Activate - Touch points
          L- Live
    
          *Creating World-class Brands start from the CORE; Inside-out; What we BELIEVE

          *CLARITY & COURAGE 
             - Being Bold
             - Relevant & Differentiated
             - Trusted
            *Creating an experience

            *NEW BRAND / NEW CATEGORY
              - Obsessively crafted; New re-branded ads focused on product
              - Brand is the essence of "winner and craftsmanship"

  • Brand = Focus
           Focus      Focus     Focus
  • Brand = Behavior
          - The people/staff must be innovative;
          - People / employee must believe in the company's brand;
          - It must be aligned with the internal environment

Here's the power point presentation I created for more understanding of Branding:


View more PowerPoint from Aireen Ricamara

WHAT TO DO NEXT:

Holy Gardens Pangasinan Memorial Park Weekly Reports 21st week May 21-26, 2012

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb
Gonzales G.E. almost done

G.E. Lot 3 started

Roof top terrace ng Mausoleum lot 2 overlooking ang buong site

Overlooking ang delivered Panambak


Rough spreading done



New office arrangement


Information desks

 Mga herbal plants na naitanim sa nursery



Pagtatanim ng santan sa hawaiian palm

 CONSTRUCTION   
Pagbubuhos sa hallway papuntang chapel


Right wing ng chapel

Left wing

Interment area - Lawn 4

Lawn 5A


Bagong usbong na gumamelang naitanim last week

Gilid ng pader


Planting strip sa Lawn 5A




May 25, 2012

Holy Gardens Calapan Memorial Park - 20th Week

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb


View of Entrance, bagong scrub na gutter


Bagong brush cut



Bagong cultivate - Landscaping 


Bagong tanim na cophea




Planting strip sa kalsada papauntang SSN


Bagong brush Cut Lawn 3B ( new developed area )


Lawn 3B and Senior Single Niche 1


Bagong walis - Road from rotonda


Temporary Interment

Plants for Herbal Garden:


Mga kawayan na gagawing mga poste sa Herbal Garden