Development of the ravines, difficult portions of Holy Gardens Greenhills

Always be Explaining:

Sale - Cost  = GP

The goal of every business is to increase sales and reduce cost

Background:

All our staff, including our suppliers and contractors must be given sufficient explanation regarding events in the memorial park

1.  Before when we were asked by Greenhills Development Corporation on what we can be done regarding the ravine and steep portion, the answer/opinion of the technical staff (engineers and architect) was that it was not feasible since it would entail huge expenses for backfilling, cut and fill operations (the traditional way)

2. When I introduced Cynthia Cartago to Mr. Henry Tanedo, the topic of the development  of the 2nd half, the ravine of HGGMP came up and Ms. Cartago promised she will research

3 Using her own funds and former network, Ms Cartago came up with several drawings, which included suggestion on lower cost BC. Mras Cartago acted on suggestion/imploration of Mr Tanedo and she did not act on her own (although we encouraged Kaizen

4. The preliminary plans have been presented to Mr. Tanedo.  He is waiting for final plans and project timeline.

5.  The BC portion is now at standstill;  MLII offer is at 7t/BC, there is an existing offer for only P5t with concrete panels for cover bolted.

At the current price, our computation shows an margin of only 12% for the BC + FSO + CUO.  which is very low.  Construction must be doing 30 to 40%.  It is time to restudy the for Every Juan BC option

You must make every one at Holy Gardens understand this very well, virally

Jorge US

Holy Gardens Group

CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  retransmittal , reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check

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Fwd: Ash Crypt Sales Plan for Approval

---------- Forwarded message ----------
From: Jorge Saguinsin
Date: Thu, May 10, 2012 at 1:49 PM


Hi,

Sir Henry


Thank you for your support and your response, though you were in pain.

It is highly appreciated.

Jorge

May 9, 2012
MR. HENRY TANEDO
Greenhills Development Corporation
Ortigas, Pasig City


Sir:
As per our discussion on our last meeting and based on your suggestion, I am proposing for an "ASH CRYPT BONANZA"  to achieve the following objectives:
GOALS / OBJECTIVES:
1.      To sell 50 units;
2.      To increase sales performance of HGGMP.
3.      To generate additional cash flow

REALITY:
          Despite the passage of time and 3 discussions with Mr. Tanedo, only 2 ash crypts have been sold.
OPTION/ALTERNATIVES:
1.       House to house saturation to subdivisions;
2.      Conducting sales presentation to companies in the municipality and adjacent town;
WHAT TO DO NEXT: CONDUCT AN EVENT "FREE BREAKFAST ASH CRYPT BONANZA"
PRODUCT: ASH CRYPTS
1.  Simulation on the different levels of the Ash Crypts to emphasize to prospects that some were already sold;
2.  Place tarpaulin indicating: "Limited units are available or Limited Offer".

PRICING STRATEGY:
        INSTALLMENT
Below ten (10) units; One year to pay  -   Php. 25,000.00
Above ten (10) units                                          22,000.00

        CASH
 0 – 9 units                                                     Php. 22,000.00
Above ten (10) units                                              20,000.00
  
COST BENEFIT ANALYSIS:
            INPUT  -           Commission              -           P100,000.00   
                                   Discount                                  125,000.00   
                                   Food & Refreshment                12,000.00                             
                                   TOTAL                                      P237,000.00   

           OUTPUT -        Expected Sales        -              P1,000,000.00
            Ratio:                                                                      .24                      

PLACEMENT: 1.      Conduct agents meeting on May 12, 2012 to disseminate the event;
2.      Visit companies within the vicinity and nearby towns: (Canlubang, Cabuyao, Sta. Rosa) for recruitment of agents for bulk sales;
3.      Customer Satisfaction Specialist
*FREE ONE (1) Unit for Customer Satisfaction Specialist and Agents who will be able to   
  sell 10 Ash Crypts  Good for May l3 up to June l3 only.
* Outright Commission to Agents.   

PROMOTION: 1.     Free breakfast at Holy Gardens Greenhills;
2.       Installation of Tarpaulins;
3.      Sending of Invitations to Top 50 existing customers; 25 significant personalities in the municipality;
4.      House to house saturation in subdivisions.
5.      The new CSS will market to industrial accounts prior to the event.
6.      During the event, JUS and HT will attend together with their friends, to speak on ash crypt  <?>
7.      A powerpoint presentation on ash crypts will be prepared. < ?>

PROGRAM FOR THE EVENT: (?)

When:  (June 2, 20l2)

Where: Chapel Or Some Other Venues
Time    :8:30 – 10:30 AM
Emcee:
Program
1. Prayer Song
2. Recognition of the attendees
3. Welcome Remarks
     3.1 Invocation -  Mr Henry Tanedo represented by Carlota Sabile
     3.2  Mr. Jorge Saguinsin
4.  Power point Presentation on Ash Crypt 
5.  Announcement of the Promo
6.  Distribution of Souvenirs

WHEN:
            TIMELINE                           WHAT                            WHO           WHO WILL MONITOR
            May 9, 2012              Presentation/Approval
                                              of Proposal                          JUS 
            May 10, 2012            Budget Preparation               HLC                          ASR
            May 11, 2012            Preparation for Agents          ASR                          HLC
                                               Meeting
            May 12, 2012            Agents Meeting
            May 13, 2012            Distribution of Invitation       MSM             ASR / HLC
                                            Saturation                             HQO 

 WHO: HGGMP – Marketing and Sales Agents
 We seek your approval and your additional marketing support from your good office.
                                                                                                 Approved:
  
JORGE U. SAGUINSIN                                                          HENRY TAÑEDO 5/16/2012
Senior Managing Director                                                 Greenhills Development Corp.