Neglected Marketing strategies and designated responsibilities at SBU

PAGSASANAY SA TAGUMPAY

Certain marketing strategies are neglected and disregarded at the SBU.  In the launch of new products like
cremation, CMCS and Destiny Plans

1. Superior product knowledge

2. Specialization:   say for Ash Crypts (columbarium)   cremation, CMCS. As of now, people like
    Mr. Tamondong who should be marketing CMCS is doing driving work?

3.  Awareness:

     1.  Printing of leaflets   each one for:   cremation,  CMCS, and destiny plans    (CSS 1)

     2.  Tarpaulin for each one of them  (vertical and horizontal)                        (CSS 1)
         2 x 5         Vertical  -  Cremation services soon available  - contact Mary Ann
         3 x 12    -   Horizontal


    3.  Some premium for introductory offer  say free McDo, Jollibee (chicken joy bucket)

         Say   Jollibee Chicken joy   P400.00 bucket for purchase of  P50 to 60K na CMCS
                                                      P580.00 bucket for purchase of  P60k above na CMCS

         Say Cremation with Services   P400.00   (sa P30k na package)
                                                           P580 .00  (a P40 na services)

    4.  Dalaw paburol (gabi)  Leafletting of  #1    (CSS 1)

    5.  Intensive prospecting, telemarketing         (CSS I)

    6.  Videos to be played at the office, interment, and tribute

          1.  CMCS (now available at Pangasinan and Calamba, soon to offer in La Union in 2019)
          2.  Cremation  (now available in Pangasinan)
          3.  Sulong destiny (now available in Pangasinan)

     7.   Neon green paint for  our block signs  (La Union and Pangasinan)

4.  Intensive customer service

    1.  Amenities  (ililista mga customer na naasikaso)    (CSS2)

    2.   Birthdays and anniversaries                                  (CSS2)

    3.  Text blast for quotes/new products                         (CSS1)          

    4.  PM blast  for new products                                     (CSS1)

5.  Recruitment of agents:

    For a start:    we can

    1.  Provide t shirts for the recruits with the product name say -

         1.    Cremation
         2.    Chapel (funeral services)
     2.    Tarpaulin to be posted at back of tricycle  (for a fee a month)   libre sa mga friends.
     3.     Employing tricycle drivers as agents for added income

    At sympathy this was successful.

    TO   :     MT
                 Hans

    Submit to me an action plan 5W 1H ASAP a GROW memo

   

NTE due non posting of BLOG POSTING & EMAIL REPORT

TO    :  BPI HR

Thru:   Mam Madel

Sending of Notice to Explain to offenders

Date:  November 11, 2018

It is ordered that a Notice to Explain be sent to the erring SBU. We must put a stop to disobedience, non compliance

with the correct processes on how to run our business in an an efficient manner

This has not happened before. Our SBUS were compliant.  We need to post these:

                    Kaizen -  for us to be informed through pictures in a timely and regular manner of status of our office, site, our staff

                                  our site, because  we do not see them.  The staff pictures must be of daily attendance (showing time) wearing

                                  uniform.   (Shift camera with date and timer)

                   Best:      this is to create continuous awareness for our prospects and customers  so that we may sustain our sales

                                 by posting pictures of our staff, our sales (agents) staff, pictures of our customers, pictures of office, pictures of our

                                 site.

                  Obits:     to assist our customers inform their relatives IN A TIMELY MANNER of the passing away of a loved one.  Obit is an important aspect of memorializaton.  It creates a permanent record and perhaps the only one of dearly beloved.

                 

                 Birthdays and anniversaries:   We still have to work on this.  Creating an events list of the  residents of the memorial park:  theirbbirthdays and death anniversaries. We announce on the events board in front of the memoria park the names of those who have birthdays, and post it likewise at this site.  We place a small candle in a glass on the marker of those who celebrate their departure anniversary and a flower with stem on the marker of those who celebrated their birthday anniversary

Posting of pictures are indicative of professionalism of our staff.  To show somethiing important in the pictures, and to comply with the above requirements, they must strive hard to show their bests especially to the public and to the management company (BPI)

---------- Forwarded message ---------
From: Bpi Records <bpi.records3ffb@gmail.com>
Date: Tue, Nov 13, 2018 at 10:17 AM
Subject: BLOG POSTING & EMAIL REPORT
To: Jorge Saguinsin <holygardens.groupnew@gmail.com>

Good Morning Sir, 

Here's the update for blog posting & email report. 

Thank you.   

Note: 

KAIZEN OF PANGA- POSTED BY MISS MARY ANN YESTERDAY

LA UNION- NO INTERNET BUT WILL POST TODAY

OTON- WILL POST TODAY- NAGDEDECORATE SILA

GREENHILLS- MISS JEKKA IS ABSENT

CALAPAN- LAST INTERMENT- OBITS ( NOV. 6, 2018)

--

           Glizel Ann R. Mesa

      Record Assistant

With GOD All things are POSSIBLE! 

                        Mark 10:27

Please visit the following sites:

 

   http://holygardenersrewards.blogspot.com/

   https://patsikotsuvpromo.blogspot.com/

   https://holygardensbonuspamore.blogspot.com/

--

PAGSASANAY SA TAGUMPAY (Training for Success)

Good management is good management everywhere

Habakuk: Speed and Strength God will give me

  Jorge U. Saguinsin

1.  LET US WORK TOGETHER TO CREATE BEAUTIFUL LIFE STORIES (not worries)

2.  BIDDA:     BELIEVE, INSPIRE, DREAM, DO AND ACT

3.  Read and answer all email and texts.  Be responsible

 4   RRURAC   (Read, Reflect, Understand, Realize Act, Check)  # 3

5. Makipag TIPAN -  iGALANG ang mga nasusulat:  CCD handbook at MC

 YOUR OFFICES ARE OBLIGED ORDERED TO UPDATE  THEIR POSTS AT THE FOLLOWING SITES: (they have been placed here for your easy reference)

   

   Free Obituaries for Friends of Holy Gardens

   Free Obits for Holy Gardens Customers

   Archives for Holy Gardens Tributes

   Birthdate and death date anniversaries of dearly departed

   Weekly posting  at HolyGardes Communications and Best Pictures

Notice:   This email address is a private property of Holy Gardens Group and its contents are private and confidential.    Its contents and attachment  may not be copied nor forwarded to parties other than the ones intended to,  nor can the contents be used other than the original intent  You are advised to delete the message you received if in case it may have been wrongly sent to your good office

The RIGHT way to use Facebook to attract leads, clients and revenue...

The use of facebook and soc media is not the greatest way to run a sales program or ad campaign

But it is a great way to start an awareness campaign.  It is a good start.   Facebook can not and will

not generate sales.  But may be leads and links.  Be happy with that.   Good old selling techniques

still work

So Lovingly Remembered...... at Holy Gardens Memorial Park

Constant & close communication. 5 disciplines: mental models, personal mastery, systemic thinking, shared vision, team learning.

Please see our sample of new adspeak to emphasize our MVP

                     so lovingly 
                   remembered @


        HOLY GARDENS MEMORIAL PARK 









Are we close? Strictly acknowledge reading and understanding by promptly making a comment..comply.

Holy Angels Memorial Park must join the Holy Gardens Community

Constant & close communication. 5 disciplines: mental models, personal mastery, systemic thinking, shared vision, team learning. Are we close?

In order for HAMP to stay close with its competency, it must keep abreast of the rest of HGMP by reading the blog and joining the conversation.

It must also extend the free service like the Griefsharing and FOFF.

It can increase the visibility of HAMP at the websites.  I have done my best in including HAMP in the posts.

It must do its part so that people's awareness of HAMP WILL INCREASE.

JUS



Strictly acknowledge reading and understanding by promptly making a comment..comply.