Nov. 19, 2012
To: Jorge U. Saguinsin
Senior
Managing Director
From: Brenda-Lyn G. Garcia
HGPMP
- OIC/Marketing Staff
Subject: Things
Learned on November 1 Event
- Marketing and Collection
One day Objectives:
|
Achievement:
|
Percentage
|
Backlog
|
Sales: 50 units
SA: 1,693,548.00
|
19 lots; 1 lot reservation
Sales amount: 665,757.93
|
Units: 38%
SA: 39%
|
31 units
1,027,790.10
|
Collection:
Gross: 500,000.00
|
GC: 456,201.09
NC: 315,105.74
|
91%
|
43,798.10
|
We are being recognized because
we are the highest in terms of sales and collection achievement compared to
other SBUs’ Nov. 1 perfomance. However, based on the above figures, our effort
on sales and collection performance is still deficient. And these were due to some
following reasons:
- 0% interest promo was announced late;
- Proposal letters was sent late;
- Late installation of promo tarps;
- Only those Class A prospects got informed with regards to the one day promo;
- Collection Promo in mind was unapproved maybe because of late submission of the proposal and other infos are lacking.
What was done:
Our SFC was able to text arrearages
and paying clients earlier. They were also informed with the Raffle promo prior
on Nov. 1 event. Upon approval of JV partner with regards to the sales promo marketing
staff was able to inform their prospects at once. EDP’s and partial dp clients were
also informed before the event that leads to sales closing and signing of
contracts on day of the event.
We have assigned one marketing
who will focus only on sales. Bong was able to meet her prospects, she used to
trip clients, more of closing techniques, I can see her sense of urgency
towards them during the day and her eagerness to close the sale. We minimized
also some activities so that we can focus more on marketing activities. Raffle
draw was intended to paying clients rather than as a whole.
What was improved: Early days of October I have assigned GT to
clean markers and graves. I make sure
that prior Nov. 1 event all graves are planted with grasses and markers are in
placed. That’s why we have minimized complaints from client with regards to
markers and grasses. On the day of the event we got only 1 complain out of est.
2,500 families in the park.
- OPERATION
Lightings – metal halides was installed on time yet replacement of bulbs that was
requested, remained un purchased.
Clearing and cleaning operation – was a bit OK compared last year.
I required GT to work on the last Sunday of October to catch up the uncleared
area. I was able to monitor their work schedules and work accomplishment by
site checking and frequent roving. Additional contractors/ISGs are an advantage
in our SBU since other pending items was able to finish a day before the event.
Existing signages were installed earlier so that visiting clients
will be aware of designated parking areas and park rules.
Traffic – no traffic jam encountered this year as compared last
year. Proper planning was done and meeting with security guards with regards to
parking areas, rules and customer service was an advantage. They become more aware
of means on how to get rid of traffic and plans were executed properly during
the day until night of Nov. 1.
CR – is being maintained during the day by additional personnel but
because of many people using it they experience inconvenience.
Water system– water supply is
just enough for our site. Yet the night of Nov. 1 we have installed the nawasa
to cope with crowd using the toilet.
WTDN:
1.
Hasten the pace. Habakuk. Maging mabilis sa
lahat ng bagay na gagawin. We will not be able to carry out our plans
effectively when all items are LATE. All things are pending. Late submission. Late
approval. Late information dissemination that eventually leads to low sales and
collection achievement.
2.
Get rid of customer complains. Let us do
something and give solution to every customer complain. It will be very difficult
for us to sell if someone is complaining. Remember every unhappy customer
multiplies the noise. (Word of mouth) Focus on our deliverable s (after-sales-service)
most esp. on markers and bermuda.
3.
Focus more on the appearance of site. The more
beautiful it is, the more sales we will have.
4.
On time planning and execution. Planning to the
best of our efforts and carry out what we have planned. Not at all times we are
rushing. Because it involves non quality and substandard performance. Now, we have again one (1) year to get prepared before Nov. 1, 2013. And we
learned from our own experiences.
5.
Make a good impression. We may not be recognized
by people as a person but we make known by the character we posses and by the success
of what we are doing in the company or memorial park we belong.
6.
Be passionate. Have a burning desire to succeed
in everything that we does.
Thank you Brenn for being objective and realistic. We strive to make people here be responsible.
ReplyDelete