Changing Trends in Memorial Service in the US - Preference to Cremation

PAGSASANAY SA TAGUMPAY

Rizal Philippines

In  2016, the  % of cremation to all ceremonies is mere 46.57 %;  now it is at 51%.  The saturation point will be in next 20 years will be probably at 70%.  It is more common with females, Asian, those who have higher income, and who are educated.

The reasons given is economy, second is it saves land, and third, it their preference.

Funeral homes have
1.  Decreased in number by 11%
2.  Decreased in profitability  (59% in the last 30 years)

Due to pressures from increasing demand of cremation

Spring 2012 NFDA Meet the Mentors - Musgrove Presentation from National Funeral Directors Association


Affordable cremation abroad costs $1,350  = P74,250  (direct cremation - ours is P20,000 only (excluding fuel surcharge)

Cremation Prices and Funeral Plans from elysianfields

Discussion with HAMP staff this morning:

Members Present:

Engr GCH

JC

Rachel Audar

This office met with the above staff members and the following were taken up:

1.  Proposed incentive mechanics for heads of SBU for achievement of sales targets:

     interim memorial plan -  option agreement for sale of services for lot buyers like interment services or memorial services  pre need

      Chapel and Memorial Services  - memorial services -  caskets (at need)

2.  Vision for  HAMP:

     1.  To expand chapel services with bigger and better chapels at the north wing (the adjoining party being offered with wide frontage for P1,000/sm

     2.  To have BC compound at the southwest portion of the property (being offered at P400/sm

    3.  Acquire chapel/mp sites at Baras (near the municipal cemetery of Baras) and at Baras (near the municipal cemetery of Tanay especially that with banana plantation)

       This will be chapel and columbarium when the Memorial Plan is all ready onstream

3.  Why must we go into memorial services?

     1.  The heart and soul of memorialization of viewing of the body;

     2.  The margins and earnings for casket is at least 30%

     3.  The cap ex is minimal

     4.  This is the natural flow of the business:   you have a plot, what else do you need. You are right:   interment service and memorial service.

     5.  When we go into this business, we are going to be winner:

         Why?

         1.  We have have assets to show to the buyers to inspire confidence;

         2.  We will not just be selling paper, but service and products that they can avail of anytime

      Thus, this move is sowing fears into the hearts of other memorial homes (as Save More makes other retailers thinking of closing shop)

4.  For construction:

    1. Focus on chapel design and construction especially at Calapan and Oton. and other future chapels. where margins are higher.

    2.  The BC design of LUMP is the ideal design (with courtyard) for the sozy and the masa design.  LUMP must also put its attention there to push the caskets/memorial services:   ie. affordable caskets matched with say 5 year lease for at the masa portion for say:   P6 to 7t/5 year, or P1,500 per year.

       GCH and JUS will set meeting with former staff of Loyola who can build BC for only P4,000 each without cover. buhos.

MINUTES OF THE MEETING IS REQUESTED FROM THE 3 PARTICIPANTS.   THEY ARE ALSO ENJOINED TO READ THE BLOGS IF THEY DO NOT WANT TO BE LEFT BEHIND OR LOSE TRACK OF OPPORTUNITIES

CMS - Complete Memorial Services at Chapel and Memorial Services

                     This is the tarp of Sympathy Memorial (of Holy Gardens Angono Chapel) that boasts of one stop for memorial services


CMS stands for Chapel and Memorial Service.  But it also stands for  Complete Memorial Services which we are about to complete very soon.

We can make a tarp and even a post that make people aware that Holy Gardens Group now offers:

COMPLETE MEMORIAL SERVICES;

__Free infant burial for infants 3 months and younger

__Packages for indigent of P12t; 

__Help desk for indigent

__Affordable P20t memorial service for seniors and SSS/GSIS members

__SSS assistance for burial service

__At need Chapel and Memorial Services

__Wood caskets

__Metal caskets

__Imported metal and wood caskets

__Urns

Burial services/places/services

__Body Crypts

__Ash crypts

__Lawn Lots

__Garden Lots

__Niches

__Garden Estate

__Junior Estate

__Intement Service  - De Luxe and Luxury

Others:

__Transfer from other memorial chapels

__Exhumation

__Repatriation of body from abroad

__Karuwahe for rent

__Funeral hearse for rent

Coming soon:

__Crematorium

Jorge  S

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

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Interim marketing of services for IS and memorial services (funeral services)

To    :   Holy Gardens Chapel


Kindly make a study plan on how we can market pre need the IS and Chapel
and memorial services to our existing customers.  We can use or make a  new
addentdum:

1.  Products services that are to be sold:

 Interment Service    De Luxe and Luxury

Chapel and Memorial Services:

Traditional (no ROP) from P28,500 to P99,500

2.  Price Points;

              Name            Price                              Monthly 60 mos

     1.  IS  de Luxe  -    19,500                                    373.75

     2.  IS Luxury      -    23,900                                    438,16

CMS

   1.   Masa Product    -          P28,500                 - P546.25

       Masa Product Senior       P33,500                     642.08

    2.                                         49,500                          948,75

    3.                                       64,900                           1,243.91

    4.                                          79.90                           1,531 41

    5.                                          96,60                           1,85l.51

KINDLY GIVE THE NAMES;  AGREE ON A COMMON NAME FOR PRE NEED AND ACTUAL NEED
WITH PANGA AND YOUR AND THEIR CHAPEL

3.   Come up with a sales kit and a two page brochure

4.  Have the abstract for this ready;

5.  Let us have a new addendum or use existing addendum;

6.  This is available only for existing customers and well append the
addendum to their existing product

7.  We will use the memorial plan system for the following:

    1.   Commission:

         For independent SE

         7% of total on first year amortization      35% for SE

         2% of total or  % of 1st year amort        10% for SM

         1% of total or % of 1st year amort           5% for SD

         OR shall be full amount, but the amortization report shall have the commission deducted, and duly signed acknowledged by the Sales Personnel involved

         For office staff:  3% of total, or 15% of  1st year amortization

     2. Collection allowance:

     Only for ISE:

     P25.00 for amounts below P1,000

    P40,000 for amounts above P1,000

 

P25.00 for amounts below P1,000

    P50,000 for amounts above P1,000

    3.  For cash payment:   10% discount shall be granted;

        20% of the total payment is only commissionable

  3    Fund disposition: (Budget)

  Year           Com                 TF                        GP

     1           55% (11)             5%    (1)             40   (8)

     2.            5% (1)             40%    (8 )            55% (11)

     3             5% (1)             75%    (15)           20% (4)

     4             5% (1)             80%    (16)            15% (3)

     5             5% (1)             80%    (16)            15% (3)

    

Weighted total      15                        56                   29%

  3 Budget for the   29% is as follows:

              3% ORC and incentives

              3% for insurance (inhouse or outside)

             10% for administrative expenses:  salaries, rent, utilities

             13% GP

    4.  TF shall be for banks, trust department

    5.  Proofs for reimbursement: by TF:

     1.  Interment authorization or  chapel memorial service authorization;

     2.  Copy of addendum

     3.  Death certificate

     4.  SOA

Reimbursement shall not be later than 15 days after receipts of requirements

    6.  Maximum reimbursable amounts:

     In house:  (with HGMP group)

          IS          -                  80%   

         Masa package:         85%

         45 to 85           -         75%

         95 up               -         60%

(Please check)

Can we start by January 5, 2015

VM Strategic Objectives of Memorial Plan and Chapel and Memorial Services

The following are the proposed Vision and Mission statements for both the Holy Gardens Plan and Chapel and Memorial Services:

1.  Vision:     To provide affordable memorial plans to one out of every 5 homes in the country.

                    "Every Juan (one) must have a memorial plan

2.  Mission:

    1. To provide unique and unforgettable memorialization services

    2.  To provide affordable memorial services to every one (with the P20 and P35 packages)

    3.  To assist the indigent in their memorial needs through free infant caskets, 10 to 12t services and help desk contributions from the Memorial Park, Chapel and Memorial services.

   The HGMP Interment service, Chapel Memorial Service and Memorial Plans are tasked with making regular quarterly contribution of 3% of their gross profit

3.  Strategic Objectives:

   1.  To reach P500.00 million plans in force in 3 years time, P1.00 billion in 5 years time

   2.  To be in 10 major cities/areas and highly populated areas in the next 5 years:

        1.  San Fernando La Union (and Bauang, Agoo area)

        2.  San Carlos City (Calasiao, Dagupan, Malasiqui, Sta Barbara)

        3.  Calamba, Sta Rosa, Los Banos, Sto Tomas Batangas

        4.  Calapan City

        5.   Oton (Iloilo City) Arevalo, Villa, Molo

        6.  Imus, Silang Dasmarinas Area

        7.  San Pablo, Sta Cruz, Pagsanjan

        8,  Cainta, Angono, Binangonan Taytay Area

        9.  Tarlac

       10.  Pampanga

        11.   Bicutan, Taguig, Pasig, Pateros Area

   3. To be no #2 Memorial Plan in the country

Strategies:  ( for Memorial Plan)

1.  Utilize the current resources of HGMP; to piggy back for admin, finance, hr requirements

2.  Sell to current HGMP customers utilizing  CSS and Sales executives, 

offer regular commission to SE and 15% of collection on the first year to all Holy Gardens Staff

3. Organize MP sales force;   CC could be the Regional Sales Director for the Calamba, Cavite area;  VS could be the RSD for Region 1. Award . 005 orc for RSD

4.  Enter into non Holy Gardens Memorial Park through mortuary servicing agreement with generous and prompt  payment option.  A royalty of 1 to 5 years could be offered between 1-3% of net price to whoever can close (Plan will pay) for the next 3 years.

5.  Enter into jv and franchising  3rd until 5th year

6.  Build own chapel from 6th year onwards  preferably with columbarium and crematorium

Jorge  S

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

Please reply.    CCD 2.27

CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check

BIDDA:    BELIEVE INSPIRE DREAM DO ACHIEVE

Google.com+/HolyGardensGroup