This is a revision of the sales estimate for Calamba, partially benchmarked too from Malasiqui study. (However Malasiqui estimate seem to be on the low side; However the Malasiqui study is very competitive for the area.
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A Objectives:
1. To show the feasibility of Holy Gardens Greenhillls expansion
2. To have something to show GDC, to motivate them
3. To serve as an objective (a lighthouse) for stakeholders to push harder so that the planners will not mess up with our timelines - how much we are losing missing.
4. To sell more than a billion for the bangin and have half billion to share
The sellers are waiting for this and raring to go. Sell.
B Reality:
1. The planners are delayed. We have to refer the plan to an architect because of:
1. Having many lots as Body Crypts (not much value added)
2. Putting lots at the area of the Way of the Cross.l
3. The semi circle road eats up wastes lot of spaces that could be as much as 5% (say 5,000 sm
4. The developer has spent nearly P500,000 on the plans (topo, the site grading plan, architectural plan, as buit) And will spend additional P5,000,000 on Jesus Christ 60 footer image, and the way of the cross, (each set costing an average of P300,000 each)
What:
The project involves the development and marketing of the 11 hectares (110,000 sm) of the bangin portion of the Holy Gardens Greenhills. It is at the insistence of the patriarch of GDC Don Emilio Tanedo that we are at this stage. AUG initially refused to go any further because of huge expenses that will be incurred.
The project may result (subject to the revision of plans) sales of over P1,000,000,000; The developer expects a 60% 40% sharing on the net after deducting development costs
C. Computations:
110,000 x .65 = 71,000 sm/2.5 sm per plot 28,600
Average selling price 40,000
Total Sales 1,144, 500,000
NLP 572,000,000
Alternative Gross Sharing 60-40
60% 343,200,000
40% 228,000,000
Net sharing after development cost
572,000,000
less dev cost 70,000,000
502,000,000
55% 276,100,000
45% 225,000,000
Solution:
We can up the sharing by raising our average selling price from 40t to 50%
Thus 28,600,plots x 50T = 1,430,000,000 vs (114,000,000 or increase of 300,000,000
Sales program for Lawns, Niches and GE (divided into pre selling pre development and development states
Most of the sales except the pre selling will be 0 interest, no down payment, outright commission, 60 months to pay across the board.; Directed to PTM; B and C Market of Calamba, Sto Tomas, Cabuyao and may be Sta Rosa
Populations from 2010 census:
Calamba 389,377
Sto Tomas 124,737
Cabuyao 248,436
Sta Rosa 384,670
Total catchment population 1,147,220
Total number of house holds 250,000
Percentage of B C D market (59%) 147,000
Our inventories of 28,000/147,000 = 19% of total demand
D Allocation of plots:
80% of the plots will be lawn or 22,800
10% for niches 715
10% for GE 238
E. Selling price program
LAWN
A. Pre selling:
1,000 plots for cash investment, 2x your money after 5 years. This will be for prime, super prime, premium plots (which we will sell for the customers too)
CASH
Number Price Total Sales
200 P30,000 6,000,000
200 32,000 6,400,000
200 34,000 6,800,000
Total 19,200,000
50% DOWN PAYMENT, 6 MONTHS TO PAY, 0 INTEREST
200 32,000 6,400,000
200 34,000 6,800,000
13,200,000
Total Pre Selling 32,400,000
B. Pre Development Price
Our SBU PC, our lending investor can find this investment attractive getting 20% per annum, 2x your money in 5 years. However, the developer reserves this for development purposes in order that the proejct may be finished only in 5 years
Number MA TSP Total Sales
1,000 600 36,000 36,000,000
1,000 650 39,000 39,000,000
1,000 700 42,000 42,000,000
1,000 750 45,000 45,000,000
1,000 800 48,000 48,000,000
1,000 850 51,000 51,000,000
1,000 900 54,000 54,000,000
8,000 315,000,000
C. Developed Price
3,000 1,000 60,000 180,000,000
3,000 1,100 66,000 198,000,000
2,000 1,200 72,000 144,000,000
2,000 1,300 78,000 156,000,000
2,800 1,400 84,000 235,200,000
12,800 913,200,000
Total Lawn 22,800 1,228,000,000
NICHES
Pre selling
15 150,000 2,250,000
20 155,000 3,100,000
50 160,000 8,000,000
Total 15,600,000
Pre Development
50 2,750 165,000 8,250,000
50 2,800 168,000 8,400,000
50 2,900 174,000 10,440,000
100 3,000 180,000 18,000,000
250 3,200 192,000 48,000,000
500
Developed
130 3,500 210,000 27,300,000
135,990,000
Total Niches 715 151,590,000
GARDEN ESTATE
A. Pre selling
8 450,000 3,600,000
10 460,000 4,600,000
20 480,000 9,600,000
Total 17,800,000
B. Pre development
50 8,500 510,000 25,500,000
25 9,000 540,000 13,000,000
25 10,000 600,000 15,000,000
25 12,000 720,000 18,000,000
C Developed
25 14,000 840,000 21,000,000
50 15,000 900,0000 45,000,000
Total 138,000,000
Total GE 155,800,000
Recap:
No PHP value
Lawn 22,800 1,228,000,000
Niches 715 151,590,000
GE 238 155,800,000
Total 1,535,390,000
x 50% 767,695,000
Less DC 70,000,000
For sharing 700,000,000
Show to JC para igawa ng cash flow
Jorge U. Saguinsin
To "be the best, do your best, expect the best" always
N.B. The information contained herein are private and confidential in nature. The sender does not assume any damage that may arise from improper use of the email contained. ; especially if the information in this communication falls into the wrong hands causing damage and loss. to the company or any other parties.To "be the best, do your best, expect the best" always
With the bangin expansion, we can help a lot to create wealth to our stakeholders, sellers and employees. As a Sales Admin Assistant I will motivate them to sell more. To help them and provide the needed marketing tools, create more promos and events and make sure that the commission pay on time.
ReplyDeleteMarjorie B. Miranda