Communications Center for Holy Gardens: Marketing the Pre Paid Interment Service and Memorial Service (PIS and PMS)

July 16, 2017

Marketing the Pre Paid Interment Service and Memorial Service (PIS and PMS)

PAGSASANAY SA TAGUMPAY

Rizal Philippines
July 16, 2017

The PMS and PIS sales have not picked up despite the lapse of two weeks. What are the causes? Lack of desire from customers, lack of marketing support? Lack of sales efforts.

However from the side of the customers, let us repeat the benefits for buying prepaid:

1. If the head of the family or the family is not prepaid for the eventuality of death in the family due to denial or complacency, (BAHALA NA) the family has the following choices:

NEGATIVE RESULTS IF YOU DO NOT INVEST IN A PLAN (Especially if your pockets are worn from the huge hospital bills spent for the deceased)

1. BEG FROM THE VEHICLES AND PASSERS BY:

2. BORROW MONEY FROM RELATIVES

3. MAG PASUGAL

4. Buy a package not worthy of your stature in the community

2. Without cash on hand, the family is forced to:

1. Go along with price gouging (in the parlance of upgrade) of the funeral homes

2. Listen to advice of friends and relatives that may be incorrect

3. Or go on terms with the funeral homes (they do not usually allow that because of the understanding of Civil and Family code, ie they are not forced to pay. Hence the funeral homes will not give service until you make a down payment or pay in cash

3. If you have plan:

1. You or the family will have peace of mind

2. That you will not be a victim to unscrupulous persons

3 Have insurance protection during the paying period

If you are insurable:

1. GYRT - term life insurance giving the principal full coverage on the entire amount even if balances are paid for deaths occurring due to natural causes

2. PAI (Personal Accidents)- ADD double indemnity in case of deaths arising from accidents: fall, vehicular accdients, or falls

4. If you have a plan, for a small amount monthly you get guaranteed memorial service:

1. First call

2. Preparation of the body

3. Viewing

4. Interments

5. Preferred customer service:

1. Motifs and themes

2. Amenities (funeral pack, free water, tent, flowers, uniformed escorts)

3. Free obits (on line)

4. Tributes

6. You save plenty:

There is 20% savings (a hefty amount) if you buy pre paid. At need prices is 20% more and based on selling price. You can select the package that you like and want before. You do not know what you get at your hour or need:

7. You are assured of the price even at todays low prices, even if there are inflationary pressure in the future:

Prepaid Memorial Service

Pre paid At Need Price Difference

Wood White Rose - P30,000 37,500 7,500

Gladioli 40,000 50,000 10,000

Cattleya 50,000 62,500 12,500

Metal

Peace Lily 60,000 75,000 15,000

Carnation 90,000 112,500 22,500

Chrysanthemum 110,000 137,500 27,500

3. High end

Lotus 150,000 187,500 37,500

Gold Orchid 200,000 250,000 50,000