Re: Improvement of Marketing Plan - one that is realistic and that may work

Additional:

Additional suggested promo:

              1.  Lahat ng nagbayad sa bangko, bibigyan ng raffle number:   raffle tayo quarterly and raffle small items:

                     1.  Local or native     (quarterly)

                           1.  House wares

                           2.  gadgets

                           3.  plants  (plantitas)

                           4.  grocery   

                     2.  National

                          1. MC

                          2.  TV

                          3.  Ref

                          4. Washing machine

                          5.  Cash

Promotion:   is awareness - is communicating the message the benefits you want people to know about your product.   Always benefits benefits benefits

      This is where your crafting of sales messages via facebook comes in:   In facebook marketing, you have to know the 5 line ads so that you may use this

       in android phones

     1.  Plots -   what are the benefits:

                     1.  Motto -  "Remembering our loved ones in a special place in a special way:

                                         Posting pictures of the memorial park -  special place, improvements development being made

                                         Way - pictures of interment, dalaw paburol, the FOFF, tributes, video of the interment, the anniversaries

                   2.   Funeral service -   ano?

                  3.   Cremation -   fast convenient, affordable, effective defense vs covid 19;  environmentally friendly

      2.  Other items:

                In FB posts:

                1.  Appeal to emotion, not logic -  talk about love, family, loss of loved one, grief;   or fear of having death in family wihtout plots

                2.  The principles of  Cialdini:

                         1.  Scarcity  -  limited offer;  good while supply lasts, Flash sale

                         2.  Social proof  -  confirmation, testimony, used by most people

                        3.  Authority -  endorsed by City Govt, by OVM,    preferred by CHO

                       4.  Likeable  -  cite projects to the community, pictures of friendly SG and CSS, agents pictures of customers

          

      3.  Cost benefit analysis:    ROI  -   marketing is an investment, it does not have to be huge,      dapat 1/20 max 1/10 ratio   We cant give away

           our products, otherwise it is not marketing,   It is being better than competitor and satisfying to the customer at a profit

            1.  Cite the objectives -  how many plots, units do you intend to sell

            2.  How many units of promo items,, to those who will be given discounts (to create also scarcity)

            3.  Total estimated expenses:  (we have to ask budget for this, for discounts, we have to ask approval of JV partner)

            4.  Compare the total expenses vs estimated sales:      Estimated expenses/total projected sales,   Estimated expenses vs expected cash 

       You have to place your degree of confidence.   

        I suggest tayo muna mag usap

                       

On Tue, Feb 16, 2021 at 9:13 PM Holy Gardens Calapan Memorial Park <hgmpcalapanmindoro@gmail.com> wrote:

good evening po Sir, 

tawagan ko po sila bukas kung ano po convenient time na available ang bawat isa para po makapag usap.

salamat po,

Mildred

On Tue, Feb 16, 2021, 7:53 PM Jorge Saguinsin, <jorge.holygardens@gmail.com> wrote:

One on one for a marketing plan that may work

Ms. Mildred.  

Kindly schedule a one on one meeting with the sbu on how we can perk up their marketing plan;  its better if we can include Mam Madel  

1.  As a review, a marketing plan and its strategies covers the 4ps.   Product,, price, promotion and placement  (channel)

2. If we follow the works of lazada it is pure price and  promotion via social media:

3.  Let us discuss one by one:

      1.  Product  the park and service   (so may 12 months calendar ka for product

          Special place:    1.   Clean ba?  COBS;   baka makalat baka nakatambak ang mga lupa affer libing

                                    2.   May trash can ba, may CR ba?  

                                    3.  Maganda ba -  trimmed ba damo

                                    4.  Maayos bago ba gamit ninyo:   tent, carpet, lowering device, mga sasakyan

                                    5.  Kumpleto ba development or on going ba

          Special way      1.  Magalang ba empleyado?

                                   2.  Sinasagot ba telepono, text at messenger?

                                   3.  Naka uniporme ID ba lahat

                                   4.  Nasusunod ba standard ng libing?

                                   5.  Ayos ba dokumento:   CO or DOS

                                   6.  Ayos ba lahat ng SoA

                                   7.  Special ba talaga ang libing, may pagbabago ba? KUMPLETO BA?

2.  Pricing:       Ang sabi noong before February 10, hindi magwowork ang cash dahil sa pandemya.  Walang income ang marami  (although the number of inquiries

                        at dm has never been higher

                        Therefore:    puwedeng mag promo basta terms

                        Gagawa tayo ng bagong price list:

                        1.  Pag ang hulog ay 1,000 pababa 6 months to pay.    

                        2.  Pag ang hulog ay lalagpas ng 1,000 hanggang 84 months to pay

                      3.  Pero ibubump natin ang presyo ng 10 %  (kaya ba.  Try to simulate)

3.  Promotions

                      Tapos schedule tayo ng mga price promo:

                     1.  Say March   less:     1/2 amortization on 3.3  (discount)

                     2. April        libre processing fee on 4.4

                     3. Say May    Free karuwahe use

                     4.  June :       Free interment for buyers of 10 lots or more, or GE

                    5.   August:     Select plots that can be sold cheaply -  interior or malayo etc.   say 50 /sbu,  sell at 50% off

                    6.  September ulit ang #2

                   7.  October:   libre FS ng P30K sa GE buyer, or even cremation

                   Continuous ng pag may nag inquire sa messenger or nag comment P20.00 cash voucher good for 30 days.   (applicable to a purchase or amortization

4.  Placement:

                   Be on good terms with agents:

                  1.   Post pictures with them every Friday;

                 2.  Recruitment every Saturday and Sunday:   -  business  opportunity day.   To provide livelihood and employment

                3.  3f must exert efforts to pay all outstanding commissions All. Censure and demand from AC turn over

    Order:    

      1.  Be ready with price list;

      2.  Be ready to recompute and bump up the price

      3.  Be ready with your own idea and suggestion