Review of Leadership Marketing and Management Principles

Memorandum:

TO    :      CC, MLM, AB

Subject:    Conversations by Leaders on Marketing, Management and 

Leadership

We are to hold a two day conference on  ___________________at ____________among the 3 of you

Objectives:

1.  To increase productivity and efficiency of heads

2.  To increase capacitation of leaders to:

     1.  To recruit and  train subordinates

     2.   To beautify park

     3.   Surprise and delight with better CS

     4.  To increase sales

3.  To develop high caliber managers/leaders

 DAY 1

1.   Attitude is everything

     PIC

     Seize the day

    The secret

     Positive Mental Attitude

    You are born champion

    Love what you do and do what you love -  Passion

    Life of Steve Jobs

2.  Integrity

     Honesty

     Keeping your word

     On being faithful

     Jesus Heals the Roman Soldiers servant

     Sino ako

3.   Power point on Self Development (personal mastery)

  It is insanity to do same things and expect different results - January 18, 2007 memo

   Learning to Do -   Execution

   Three fold duties

               Tools used before doing

               Tools used while doing

               Tools used after doing

   Learning to think  

4.  Goal Setting

5.  Time management

      Prioritization

      Tools:  

            planner

           white board/post it

           cell phone/android

          Logic

          Facts not data

Day 2:

   1.  Our new products and services:

        CMS

        iMP

       Packages

   2.  Infrastructures:

       1.   Abstracts:

              1.  Memorial Park

               2.  iMP and Packages

                    Packages:

                    At Need

                    Pre Need

               3.  CMS

               4   Interment

        2.     Forms

               1.  PPA

               2. Addendum

               3.  Reports

               4.  ID and Certificate of Ownership and Full Payment with Deed of Sale at the back

CORPORATE PLAN  (please obtain a copy for the sbu

               Review of Strategies

              1.  Sales and cash flow targets

                  Plots

                  CMS

                  Plans  -  iMP packages

                  Chart of Accounts/Accounting Entries

              2.  Marketing plan

                  Product

                 Price

                 Promo

                       Ad making

                       Brochures

                       Blogs, twitter, FB other social media

                 Placement

                     1.  Recruitment

                     2. Training

                     Recruit for the day and train for the week

                     3.  Incentives

                CONDUCTING A SALES MEETING

            3.  CAP  EX

                    1.  Developments:

                         Roads/walls

                         Irrigation

                         Chapel

                         Electrical

                          Wifi

          4.  Innovation

               Interment service:   motif, music,flowers, ceremonies, priests

              Funeral service:

               1.   Mercy and compassion

               2.  Package for the indigent

                    Murang BC

                   Free infant burial

                3.  QR codes/wifi

               4.  One stop shop

                5  Themes for FS/CMS

                5.  Brochures

3.  How do they come together:

     To sell memorial plots   you need

      Interment service;  to sell interment service

      You need chapel memorial service

      You can only sell memorial service if you have funeral service

      You can have easy CMS if you have memorial plan.

     PRE NEED PREPAID PLANS PUSH THESE PRODUCTS

     Advantages.

4.   Finance

      Cost reduction

      Treasury management

                 Collection

                 Bank balance

                 Abstract

     Inventories:

                 FFE

                Plots

                Materials

5.  Operations:

     1.  Quality

      2.  5s

      3.  TPM

      4.  Six Sigma

      5.  Timwood

      6.  TRT/logbook

      7.  Maintenance logbook

      8.  Security (locks and security guards)

      9.  Landscaping

     10  Irrigation

      11.  Warehousing

      12.  Work scheduling

      13.   Projects:

                Vertical gardens

                Tree planting cum name for the dead

                Herbal gardens

                Waterfalls

                Fountains

                Zen gardens (see JorgeusLandscape

                FB Page Jorgeus Landscape

                reference:    Holy Gardens Community

6.  HR:

      1.  Recruitment

      2.  Interviewing/requirements

      3.  Training/exams/certificate of training

      4.  Wage and salaries administration

      5. Benefits:   leaves, OT, Pag IBIG Philhealth

      6.  Performance evaluation

      7.  CCD

               

Format:

     1.  Shared discussion/panel discussion by participants.  Meaning they have to research and present

     2. Role playing workshops

      

Jorge  

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

Please view the following sites of Holy Gardens group and share

Holy Gardens Memorial Plan (proposed)

Holy Gardens Memorial Packages

Holy Gardens Memorial Plots

Holy Gardens Chapel and Memorial Services

CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check

BIDDA:    BELIEVE INSPIRE DREAM DO ACHIEVE

Google.com+/HolyGardensGroup

ACCURACY IN THE SUBMISSION OF DAILY COLLECTION AND CASH POSITION REPORT

Memorandum:

To:         MV

              CL

Subject:    Accuracy in submission of reports

This office has noted huge discrepancy in the bank balances based on DCP submitted daily.   Now we have problems in JV account in HGGMP

Our daily reports encourage you to be meticulous and accurate

May this office suggest:

1.  To be meticulous in such  daily submission

2.  To audit check  verify the data you are to submit.  Please do not take them at face value.  CHECK CHECK CHECK

3.  Keep running balance:   as hard copy ,and soft copy

4.   Keep the numbers in your head so that yo will know and sense if something is wrong

5.  Gather reports daily diligently faithfully

6.  Do not go home unless you have balances correct, and submitted your daily text reports

NO SE CUENTA, NO CUENTA

"If you do not count, you do not count"

If your company does not count its results, it is of no consequence

Jorge  

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

Re: Personal Goal Setting and Vision Board

The vision board is great.

But you need to flesh out more details.  The 5 year plan looks like a dream or wishful thinking because there are no SMART ways on how to achieve the same.

Magkano ibebenta?   Magkano commission (magkuwenta ng pabalik.  Halimbawa if you want to earn P500,000 in a year, how many imp do you need to sell?  What resources do you need to reach the commission target?

             P500,000/.03  = l6,666,0000.  Can you sell that much or do you need to earn the ORC?

             Where are you now?   May kita na ba kayo sa iMP?

            Ilan ang ahente, paano maitrain, ano gagawin sa memorial park para maging mabenta? Ano gagawin mo for personal mastery?

Cynthia, AB, where are the pictures of vision board you have created?

What about LUMP and Oton?

Jorge  

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

Please view the following sites of Holy Gardens group and share

Holy Gardens Memorial Plan (proposed)

Holy Gardens Memorial Packages

Holy Gardens Memorial Plots

Holy Gardens Chapel and Memorial Service

Landscaping ideas

CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check

BIDDA:    BELIEVE INSPIRE DREAM DO ACHIEVE

Google.com+/HolyGardensGroup

On Thu, Mar 5, 2015 at 2:36 AM, Holy Gardens Calapan Calapan <hgmp.calapan@gmail.com> wrote:

To:               Sir Jorge U. Saguinsin (SMD)

Through:   Cynthia A. Cartago

From:        Mildred L. Macaraig

Subject:    Personal Goal Setting

1.       First Year             -      Php. 500,000.00

-          More sales for IMP

-          Heart and Soul to my job

-          Hard work and dedication to my job

-          Golden Rule in selling- we must create good reputation

-          Excellent Customer Service- the greatest advertisement is to satisfied customer

     2.  Second Year            -      Php. 1,000,000.00

-          Strategy Memorial Innovation "people will come to us easily if the memorial park is irresistible, clean, nice landscaping and excellent customer service

-          Excellent Memorial Park and Interment Service

-          More projects – like waterfalls, landscaping and back filling

3.       Third Year            -     Php. 5,000,000.00 (Brand New Car)

-          Selling Strategy – Creative prospecting techniques style in prospecting is not working hard but working SMART

-          Recruitment Agency

-          Training

4.       Fourth Year        -    Php. 8,000,000.00 (dream house)

-          More strategy in selling Z-A  phone list techniques – start from Z to A

-          List names of 100 Friends

-          Every week saturation with agent

-          Monthly Sales Activity, Sales Meeting and Bonding with them (Agents and Customer

5.       Fifth Year             -     10 million (Educational Plan/Vacation house Resort)

-          More on innovation techniques in selling

-          Sales Funnel Strategy of John Calub

-          Power Presentation- must be able to communicate what the product have, how it works and how it looks like.

v  Features , Advantages, Benefits – make it sure is it true and visible to them.

Vision Board:

 

Prepared By:

Mildred L. Macaraig

HGCM-FC

Vision board must incorporate some details of  goals;

You need a strategy map as well -  how do you get there?

Re: Personal Goal Setting and Vision Board of April Lyn Caragayan

AC:

Magaling.  Follow your dreams.  Do this.   Idikit in front of your table and your tocador (dresser) so that you are reminded always or in the office computer.

But CC has been SMART and broken down the sales effort, from commission, amount to be sold, sales force requirement, products to be sold etc in order to achieve the goal.

You should define that too..  Put flesh and a structure to your dreams. Otherwise they will remain just dreams.

When we launch the new campaign next week for next week, there will be plenty of opportunities to achieve partially these goals.  Wait and watch for further announcements

Jorge  

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

Please view the following sites of Holy Gardens group and share

Holy Gardens Memorial Plan (proposed)

Holy Gardens Memorial Packages

Holy Gardens Memorial Plots

Holy Gardens Chapel and Memorial Service

Landscaping ideas

CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check

BIDDA:    BELIEVE INSPIRE DREAM DO ACHIEVE

Google.com+/HolyGardensGroup

On Thu, Mar 5, 2015 at 9:33 PM, HGOMP Memorial Park <hgmp.oton@gmail.com> wrote:

To :      Sir Jorge U. Saguinsin

            Senior Managing Director

Thru:     Cynthia A. Cartago

             Marketing Coordinator

From:     April Lyn Caragayan

Subject:  Personal Goal Setting

First Year                   -             P 500,000.00

                                                      

                                                * Bountiful sales & collection ( Lot & IMP) 

                                                * Focus is everything (selling)

                                                * Give yourself permission to dream BIG

                                                * Find time everyday to visualize those dreams 

                                                  as reality  (be inspired and motivated;  you have grown up child)

Second Year              -             P 1,000,000.00 (Own an Apartment/Building)

                                                 * Be a posive thinker - you must see the                                                               invisible ; feels the intangible and achieves                                                         the Impossible! 

                                                 * Persistence always wins (gather more                                                                 prospects) 

                                                 *  Beautiful memorial park and excellent                                                               interment service                                                                                          

Third Year                  -             P 5,000,000.00 (Dreamhouse)

                                                 * Devote yourself to your GOAL

                                                 * Go make it happen

                                                 * Overcome struggles and diificulties along you                                                     way (Never quits)

                                                 * Make your memorial park the best park in                                                           your locality (beautiful landscaping)

                                                 * Motivation of staff and agents ( reward for                                                           their achievements; inspire)       

                                                 * Be grateful for what you have achieved

Fourth Year                -             P 8,000,000.00 (Brand New Car)

                                                  * Ambition + Effort leads to SUCCESS!

                                                  * Selling Strategies 

                                                  * Focus on agents recruitment 

                                                     (offers recruitment incentives+commissions)

                                                  * Work hand in hand as a team towards the                                                            goal

                                                     T - Together

                                                     E - Everyone

                                                     A - Achieves

                                                     M - More

                                                  

Fifth Year                   -              P 10,000,000.00 (College Education/Trip to                                                                                     beautiful Places

                                                  

                                                    * People with goals succeed because they                                                           know where they are going

                                                    * Knowing our product and services to offer                                                            help us to communicate clearly to buyers

                                                    * Memorial park appeared fully developed -                                                               more clients to invest (many sales to

                                                                         generate)

                                                    * High achievement always take place in the                                                          framework of high expectation

                                                    * I just want to take this opportunity to thank                                                         all those who help me to get to where I am                                                         today

​

--

HOLY GARDENS OTON MEMORIAL PARK

# 752-A Bethany Bldg., (CPT) JC Zulueta St., Oton, Iloilo

Tel. No.: (033) 301-2957  Mobile No.: 0922-8116866

hgmp_oton@gmail.com 

www.holygardensgriefshare.blogspot.com

1st Quarter Sales Booster Campaign; Prizes and Cash Rewards await your sbu and Sales Executives

TO:    ALL SBUS

March 7, 2015

           All sales executives

!st quarter sales campaign and booster

Ms. Cynthia Cartago, ad hoc marketing coordinator and I met yesterday brainstormed and drafted a sales campaign which would last from March 22 to April 23, 2015

The campaign has lofty goals but lots of prizes too and would be easy to sell.  It is adopting the MP methodology for our plots.

Prizes:      for meeting sales targets for plots and iMP for SBU

MAKE IT YOUR OWN!

 Contest:     car (Mirage G4 worth P643,000) for topnotcher SBU and SE;  cash prizes of up to P100,000 for ISE and P50,000 for 2nd place. ( for SBU P50,000 for 2nd place and P25,000 for 3rd place provided sales target over all and sbus are met, T and C apply)

Product and price  -  For plots  No dp, 60 months to pay, only 3% per annum interest; max of P1,000.00 ma.    (kalahati mapupunta sa ahente.)

Placement:          outright commission:   50% for ISE and 15% for office staff. 

THIS WOULD HELP MANY WANNA BEE RICH ACHIEVE THEIR GOALS.

For the CMO, there are still ORC if they meet or surpass their targets which could be up to 0.75% if they exceed their sales target.

Sinong SBU head  ang magkakamit ng car?  Sino ang number #1 na sales director or  head ng  agency

This simple idea could help us achieve:   P70+ million for plots involving 1,900 units and P30+ million for iMP and Memorial Packages

The draft and brainstorming idea are subject to :    consent of the JV partner and our board approval.  

Pls reply/comment

Jorge  

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

Update:

As of March 31, 2015, and with 3 weeks to go (the Holy Week cant be counted) we only have 443 sales,  We need 1,700 plots at least to give the prizes.

I fear for La Union and Calapan who could barely make it.

Angelica and CC please motivate

Strategy Map

You must be able to draw a strategy map whenever:

1. You have a PDCA;

2.  A GROW memo or a strategic plan:

It looks like this:

Communicate better the strategy with Strategy Maps

Slideshare on strategy maps

Jorge  

Themes for chapel memorial servicces

Hi Angelica:

cc:  Angel, Joy, Cynthia

I texted you yesterday PM re themes.  We need 6 for the brochure lay out of CMS:

For 30t to 99t we use the curtains and those we bought from AB Marketing

The themes are like motifs, these are applicable to packages worth 100t and above and will differentiate us from the rest

This office listed:

1.  Angelic

2.  Wedding

3.   Party

4.  Tropical gardens

5.  Saints

6.  Filipiniana

7.   Forest or natural