February 27, 2019

Re: Notification to our JV partner prior to launch of Discount Card and Privilege Card to PWD 20/20

Verification;   Naisend na po ba?  I suggest do this now...

On Wed, Feb 20, 2019 at 7:07 PM Jorge Saguinsin <holygardens.groupnew@gmail.com> wrote:
Please draft isend sa mga JV partner

Sirs/Mam

Subject:   Discount Card and Privilege Card to Senior Citizen and PWD Twenty Twenty
______________________________________________


We are launching two promos this year to help us attain our Collection and Sales Target

1.  PTM

     This is addressed to our two target segments:


                                                              Beneftis
    1 to 59   Discount Card                         less 10% for all at need products                                                                    and services

    60 and above at need. Privilege Card.     less 20%/20% for all at need 
                                                              products and services
A.  Discount Card

  1.  .  Objectives:

    1.To capture larger segment of the at need market

       0.05 of the population

                                              Total Population      Estimated 
                                                                             Annual Interments
        
     San Carlos City                            188, 571               943        
     Calamba                                      454,487              2,272
     La Union                                      121,182                606
     Malasiqui                                     130, 275               651
     Calapan                                       133,983                670
     Oton                                              89,115                446
     Morong Rizal                                  58,118                291

           Total                                     1,175.531             5.879

           This is a potential market for say P50,000 per dead x 5,879 =                                                                                                   293,950,000


    2.  To strengthen our influence at LGU political units:  Barangay and the 
         Town City hall

   3.  To capture say 20% of the death rate in Municipality/city

        (Specify the share and potential sales)

Mechanics  Discount Card

   1.  We will print 1,000 discount card for each municipality, but only 500 for
        Morong and Iloilo City

  2.  Through the Mayor, we will give them to VM, Councilor and Barangay head.
       which they can use for assistance to their at need cosntituents

 3.  Upon endorsement of the mayor, vm, councilor and barangay head, and presentation to our HGMP SBU, the beneficiary is given the discount

    This is our assistance to our candidates and the bereaved families at the sbu..

 4.  Terms and conditions:

    Computation:

    Since this applicable only to the at need prices, which is plus 20% ( actually
/ 0.80)  the mark up is reduced by only 10% and does not affect our sharing and /or our margin


2.  Privilege Card For Senior Citizen PWD twenty twenty

   2. Objectives

  1.  To capture the SC population (which is large and growing 8.2% of total
       population to do business with us; so that we dont lose them to 
       compeitor:  because of a very attractive value proposition:   less 20 less 20

    Total Population      Estimated Senior Citizen
     San Carlos City                           188, 154              15,428
     Calamba                                      454,487               37,267
     La Union                                      121,182                 9,937
     Malasiqui                                     130, 275             10,682
     Calapan                                       133,983              10,987
     Oton                                              89,115                7,307
     Morong                                          58,118                4,766

                                      Total          1,165,263              95,241

2  To participate and capture a market that is nearly at need and about 
    to be at need

    Total Potential Market:   95,241  x P65,000 (the limit of our Privilege Card)
                                       =  P6,190,665,000 This is a billion market

    Without moving an inch and making additional cap ex, we are creating a 
    5.8 billion market.

    OUR MOTTO;   You only live and die once.  Give it your best

3. Mechanics

   1.  We are giving this as a reward or as lure for buyers:  for those who bought
        we will give one free application form.  For those who are interested , they
        must first buy one from us.

   2.  We distribute house to house or through our agents.  Our goal, 20% of the
        senior population for each area
                                       Population      SC Pop       Target # of Members
San Carlos City           188, 154         15,428             3,086
     Calamba                 454,487           37,267             7,453
     La Union                 121,182             9,937             1,988
     Malasiqui                130, 275          10,682             2,187
     Calapan                 133,983            10,987            2,198
     Oton                       89,115               7,307            1,461
     Morong                   58,118               4,766            9,532

2.  The benefits are less 20% and less 20% for products and services:
      For at need only.  This  is sagad to the bones promo.

     But this is actually does not make much dent to our sales margin

            1. Less 20% and less 20%

                Less 20% of 100%  =      20%

                Less 20% on  80%  =      16%

               Total  of  only                     36% on gross

         2.  Vs. the discounts:

              SC discount                 20%

              VAT                              12%

              Total                             32% only were removed from Sales
                                                   price which could have come from
                                                   insurance, ME or Collection Fee

        3. Based on computation of NLP which is 47.2%

            100 -   36                        =    65 -    16.8+

       4.  Simulation:

                            Pre Need        At  Need        Privilege Card Price
                                                      /0.80
         Plot            P60,000          P75,000              48,000

         IS                27,000             33,750               21,600

        FS               40,000             50,000               32,000

        Total         127,000            158,750              101,600

                       Mas Mababa kaysa pre need price   Sure na affordable
                       interment ng senior sa reasonable price...Ang laki ng tipid
                       P25,400 cheaper vs pre need... Ano pa hinihintay mo.
 
                        IBILI NA SI TAY SI NAY SI LO.

           

      4.  Terms and conditions for Privilege Card Twenty Twenty

ERMS AND CONDITIONS

     1.  Applicable to all Holy Gardens Products and services whether single
         or in combination:   plots, ash crypts, interment service, funeral
        service in cash... 

     2.  For at need purchase only;

     3.  Single use only;  husband and wife shall apply for separate membership

     4. Not assignable or transferable

     5.  Not commissionable, applicable only at place of issue;

     6..  Not applicable with other promos or discounts

    7.  For purchases of  P65,000 and above only, for below only 20%
         discount shall apply

    8. Shall be valid with the presentation of deceased SCA or PWD card

    9. Validity -  lifetime, unless otherwise totally revoked by issuer for all cards

   10.  Lost cards may be replaced for a fee.  Contact Number  

   .
-x-x-x-x-x-x-x-x-x



PAGSASANAY SA TAGUMPAY (Training for Success)



























  Jorge U. Saguinsin

YOUR OFFICES ARE TO REFER TO THESE ON QUESTION ABOUT PRODUCTS information and pricing.  Please RRURAC

Holy Gardens One Stop Shop (Master Brochure)








1.  LET US WORK TOGETHER TO CREATE BEAUTIFUL LIFE STORIES (not worries)

2.  BIDDA:     BELIEVE, INSPIRE, DREAM, DO AND ACT

3.  Read and answer all email and texts.  Be responsible

 4   RRURAC   (Read, Reflect, Understand, Realize Act, Check)  # 3

5.  Makipag TIPAN -  IGALANG ang mga nasusulat:  CCD handbook at MC

     Pag uusapan sa am talk

 YOUR OFFICES ARE OBLIGED ORDERED TO UPDATE  THEIR POSTS AT THE FOLLOWING SITES: (they have been placed here for your easy reference)

   




   Weekly posting  at HolyGardens Communications and Best Pictures










 



Notice:   This email address is a private property of Holy Gardens Group and its contents are private and confidential.    Its contents and attachment  may not be copied nor forwarded to parties other than the ones intended to,  nor can the contents be used other than the original intent  You are advised to delete the message you received if in case it may have been wrongly sent to your good office


--
PAGSASANAY SA TAGUMPAY (Training for Success)



























  Jorge U. Saguinsin

YOUR OFFICES ARE TO REFER TO THESE ON QUESTION ABOUT PRODUCTS information and pricing.  Please RRURAC

Holy Gardens One Stop Shop (Master Brochure)








1.  LET US WORK TOGETHER TO CREATE BEAUTIFUL LIFE STORIES (not worries)

2.  BIDDA:     BELIEVE, INSPIRE, DREAM, DO AND ACT

3.  Read and answer all email and texts.  Be responsible

 4   RRURAC   (Read, Reflect, Understand, Realize Act, Check)  # 3

5.  Makipag TIPAN -  IGALANG ang mga nasusulat:  CCD handbook at MC

     Pag uusapan sa am talk

 YOUR OFFICES ARE OBLIGED ORDERED TO UPDATE  THEIR POSTS AT THE FOLLOWING SITES: (they have been placed here for your easy reference)

   




   Weekly posting  at HolyGardens Communications and Best Pictures










 



Notice:   This email address is a private property of Holy Gardens Group and its contents are private and confidential.    Its contents and attachment  may not be copied nor forwarded to parties other than the ones intended to,  nor can the contents be used other than the original intent  You are advised to delete the message you received if in case it may have been wrongly sent to your good office
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