September 14, 2012

Drop moribund marketing methods like a bad habit



---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Mon, Sep 10, 2012 at 10:54 PM
Subject: Drop moribund marketing methods like a bad habit





Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dRbDCexkBiCemBvpCidmiwCicNTdVl
September 10, 2012
CONNECT WITH SMARTBRIEFFacebook Twitter
Share|Sign up|Archive|Advertise
Problem. Solved. 

  • How to get your stalled business back on track
    If your business is in the doldrums, you need to determine whether you still have a passion for the company and the work you're doing, Lee Polevoi writes. "If not, you can certainly reinvigorate your business by changing your vision and focus." Also, interact with customers and peers to get new ideas for your business, he writes. Intuit Small Business Blog (9/7) LinkedInFacebookTwitterGoogle+Email this Story
Earn 2X rewards points on gasoline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
3X points on airfare
2X points on advertising, gas, shipping
1X points on everything else
Limited Time Offer: 50K bonus points when you spend $5K in your first 3 months of Card membership
LEARN MORE AND APPLY                             Terms & Restrictions Apply.
Marketing 

  • Do you know the latest stats on e-mail marketing?
    The majority of smartphone users check e-mail on their devices, according to Google, and the platform remains popular for content marketing. However, spam is still a problem, and e-mail use has declined among younger people. Regardless, data shows "e-mail is still one of the strongest marketing mediums out there," writes John Nettles, who offers nine useful facts on e-mail marketing. RepCapitalMedia.com (9/6) LinkedInFacebookTwitterGoogle+Email this Story

  • The messages all B2B marketing must send
    Successful marketing messaging has to give customers the impression they can't wait until later to get your product, according to this article. It must also differentiate your product from the competition and show how it will lead to a better future for your customers. MarketingProfs (9/6) LinkedInFacebookTwitterGoogle+Email this Story

  • Drop moribund marketing methods like a bad habit
    Cold calling with a canned pitch, failing to use a referral network and sending unsolicited mass mailings are just a few of the marketing techniques that need to stop now, successful entrepreneurs say. Prioritizing sales over post-sales retention, sending e-mail spam and confining business development to local office hours are other mistakes that can be eliminated in favor of marketing methods that recognize modern realities of busy lives and crammed in-boxes. The Globe and Mail (Toronto)/Young Entrepreneur Council (9/6)
Tackle privacy concerns with a Value-For-Data Exchange
Despite online privacy concerns, research shows that consumers continue with online tasks and exchange their data if they perceive a benefit. Learn the details of consumer apprehension and how marketers can clearly state their value proposition to defuse these concerns. Read more in this FREE white paper.
Management 

  • What's secretly stressing your employees
    Employees won't always let you know what they think about the working environment, Alison Green writes. But if they did, they would probably tell you they don't like meetings and they aren't always in the mood to go to attend social gatherings outside of the workplace. "Most employees would prefer that employers make it clear when events are mandatory, rather than implying they're optional and then penalizing people who don't attend," she writes. The Fast Track (9/6) LinkedInFacebookTwitterGoogle+Email this Story

  • Get your employees to focus on improvement
    It's important to set goals for your employees, but some workers might resist this sort of initiative, Timothy Bednarz writes. Leaders can overcome this problem by listening to their employees, concentrating on the future instead of the past and willing to offer their advice. "Since goal setting can be a new experience for many employees, they may accept a goal and not know where to start or how to get there," Bednarz notes. Leaders to Leader blog (9/6) LinkedInFacebookTwitterGoogle+Email this Story
Money 

Tips & Tools 

  • How to improve your customer relationships
    It's important to review the health of your relationships with clients to make sure they are in good shape, according to Andrew Sobel, co-author of "Power Questions -- Build Relationships, Win New Business, and Influence Others." Businesses can survive by doing what their clients say, but the best businesses try to provide additional value. "Really successful businesses are very proactive in agenda setting," Sobel said. Fox Business Small Business Center (9/7) LinkedInFacebookTwitterGoogle+Email this Story

Featured Content 


Most Read 

Top five news stories selected by SmartBrief on Small Business readers in the past week.





  • Results based on number of times each story was clicked by readers.
Just for Fun 

  • Wedding ring lost midceremony
    When the groom's brother dropped the wedding ring during the ceremony for Elizabeth Gray and Lewis Aubrey, guests and the wedding party spent 10 minutes searching for it before continuing the ceremony using the ring of the bride's mother. The ring was finally located hours later by the vicar using a spade to pry apart a crack in the step, then delivered to the bride. The Telegraph (London) (9/9) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 

I can't think of a single time in my entire life that I've received something unsolicited in the mail and actually purchased the product or service."
--Justin Beegel, founder of Infographic World, as quoted by The Globe and Mail
LinkedInFacebookTwitterGoogle+Email this Story


SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today!
Accounting
Advertising
Automotive
Aviation & Aerospace
Biotechnology
Business
Chemicals
Construction & Real Estate
Consumer Packaged Goods
Distribution
Education
Energy
Finance
Food Service
Health Care
Insurance
Legal
Manufacturing
Media & Entertainment
Nonprofit
Retail
Technology
Telecommunications
Travel & Hospitality

This SmartBrief was created for profjorge.entrep@gmail.com

John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

Subscriber Tools
SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF
Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy

Advertise
Sales Director:  Tom O'Brien (212) 450-1679
SmartBrief Community:
Recent SmartBrief on Small Business Issues:
Lead Editor:  Brooke Howell
Editor at Large: John Jantsch
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2012 SmartBrief, Inc.® Legal Information
 



--
Prof Jorge Saguinsin
www.profjorgeentrep-jorge.blogspot.com


www.profjorgeentrepdev.blogspot.com

www.twitter.com/profjorgeentrep

www.facebook.com/Entrepshare




No comments:

Post a Comment

1. One of our beliefs is learning. It pays that you learn more to do more Just to survive you have to learn how forage in a forest or raise your food, catch prey

2. In order to discharge your job well, you have to learn your admin plan the process flow and standards.

3. To keep up with changes, you have to learn and read. There is no other way

4. signify that you have read by putting your name on this comment box. Every staff must: post the name on this comment box, or like, agree/will do. Your registering on this comment box is being graded under communication. Observe RRURAC: Read, Reflect, Understand, Realize (apply to reality) Apply, and Check (if it works)
You need to make __comments a month to qualify for promotion under our CCD

Read the posts on this site every AM talk. Many problems arise simply because people do not know what to do, because they did not read this site

We are making sure that you improve yourself, engage yourself in self improvement through this site...






Note: Only a member of this blog may post a comment.