---------- Forwarded message ---------
From: Jorge Saguinsin <holygardens.groupnew@gmail.com>
Date: Mon, Jul 29, 2019 at 1:56 PM
Subject: More notes on overhauling the Marketing Process and Policies of Holy Gardens group to keep pace with the times.
To: Frenzie Agasan <renchrolland23@gmail.com>, Holy Angels Morong <hamp.morong@gmail.com>, Madel <madz2424@yahoo.com>, Records Assistant <bpi.rcrma2019@gmail.com>, Don Aboga <hgmp.outsource@gmail.com>, <holygardens.group.feasible@blogger.com>
From: Jorge Saguinsin <holygardens.groupnew@gmail.com>
Date: Mon, Jul 29, 2019 at 1:56 PM
Subject: More notes on overhauling the Marketing Process and Policies of Holy Gardens group to keep pace with the times.
To: Frenzie Agasan <renchrolland23@gmail.com>, Holy Angels Morong <hamp.morong@gmail.com>, Madel <madz2424@yahoo.com>, Records Assistant <bpi.rcrma2019@gmail.com>, Don Aboga <hgmp.outsource@gmail.com>, <holygardens.group.feasible@blogger.com>
To: Ms. Frenzie
--
Ms. MJC
Thru: Madel.
Attention: SBU..
1.Price final price list from Rcg fa. Fs. Cremation infant
Partial service: home viewing at chapel
1.2. H2 price list ATTN outsource
1.3 promo price list
1. Flash sale
2. Weekend sale
3. Month end sale
4. Piso sale: lots service.
Documents fee
2. Promo/awareness
1. Event marketing. With special price on event. Feeding program big time lsm
2. Internet Fb recruitment product launch, sala meeting,
3. Product launch esp preeneed. Holy Garden plans by next week. Budget who. Expected result
4. Ala Manny pacqui
3.Placement
1. Inbound marketing via Fb market place
2. Carousel sales
3. Office sales office counselor. Structure for com
4. Agency counselor. Structure
5. Prompt payment of com like salaries
6. Recruitment and training using video fb
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Objective:
1. To boost sales which is just 34% to target
2. To strengthen our sales force and keep up with current practices in real estate
3. To make selling faster and easier using internet and soc media
Reality:
1. 30% lang ang ating sales. While we emphasized collection, we are not meeting this as
well; 50% lang tayo....
2. We are hardly keeping afloat...
This is gleaned and benchmarked from Mr. Joemar Aquino of Zonal Realty and Marketing. He used to be our staff, but he has achieved the following:
1. Sold almost all of Bria Projects in Tayuman;
2. As of yesterday, his sales for the month is P182,000,000 only P18,000,000 short of
of P200,000,000 of target for the month
3. His number of sellers all over the country is 1,000, with 200 core SD
4. If he sells P2,000,000,000 a year, his take of brokers com of 9% is roughly P180,000,000 and most of Commission of his sales directors run into millions (mga milyonaryo talaga, may bahay at kotse) at mismong sales director lang ang gumastos ng trip to HK
Sa real estate at selling one can be a millionaire you better believe this.
Ang annual awarding nila sa top brokers is at OKADA and only if the sales achievement is P20,000,000 at least.
Additional strategies and tactics, details on what can be done to overhaul the marketing system:
1. Persons, whom to hire:
1. People who love to sell, people who want hanapbuhay hindi suweldo. Inject
into the minds of recruits that they are into selling who live by their efforts and
results. If they ask for salaries they are not sales materials. May allowance po
ba?
2. People who can act like zombies - people who will listen and obey. If they are
smart aleck and want to pretend that they are brilliant than the boss, they are
unfit. Those who play dumb can sell. Same as; Million dollar baby movie. If you
want to earn million dollar, the only voice you will listen to is my voice
3. Look for other sellers: on line sellers who have cp, marunong mag tweeter, instragram, tweeter, fb. tamad at gustong kumita. (pero who fall into #2(
1. High school grad;
2. College students na gustong kumita na.
Joemar has been able to get people who have not seen the site, nor the
client, but who is good in composing posts or good in pm
to create awareness, you can have like brigade. A 10,000 liked post, site
can generate 20 leads a day. How about a site with 50,000 likes. 100 leads
a day. Pay P5.00 per like. Challenge P50,000 for 10,000 likes in 1 month.
4. Bird dog. Old fashioned lead generator.
If you will be a bird dog, I can give you between P100.00 to P1,000.00 which shall it
be. Cp pm and the like madali lang ito. (for MP and FS) Bird dog definition from Wiki
Paano mo ito magagamit:
1. Taga tip may patay sa baryo nila: P100.00 kagawad or tanod..
2. Nurse or attendant, or sg ipinagahente ka sa funeraria - P1,000
3. Tipster ng bibili ng lote P500.00
Attire: Lahat nakagreen pag lumalabas, may training, may event. Bili tayo ng
green t shirt with collar at burda...
5. Incentives: (Catalysts) Pang motivate
Awards:
Year end awards: (National) Cash and recognition
1. Tops sa Ice breaker (first to sell at beginning of the year)
2. Tops sa recruitment
3. Persistence awards (mga bentang natuloy)
4. Tops sa sales
5. Tops sa collection
6. P20 million club, Okada or Soleir ang party
Monthly awards: Pang bonding prizes.
Ice breaker P50.00 per sale
Every P2,000,000 in sales individual P1,000.00
Every P10,000,000 in sales SD 5,000.00
paid every 15 and 30th
sales is to be counted when the se and sd submits
the sales report and commission due 50%
balance upon submission of docs: PPA, id insurance etc
and upon full dp (naka 12 months sa monthly or upon
annual payment of initial investment
6. Coop for sellers
In order to assist staff who are into bad times, and those who want to buy stuff
ahead of time to assist them in their jobs, loans are available:
1. Emergency loan P1,000 only no interest
2. Loan up to P5,000 30 days 2.0%
10,000 60 days 2.5% per month
3. Loan up to 20.000 90 days 3.0% per month
7. Channels facebook, pm or text for mining of likes: get the Phone email. add, location of prospects (FB business) boost
1. Sales report and collection as is....
2. Weekly email reports
3. We will do away with bests but retain Kaizen
4. Posting of bests sa facebook sa wall:
1. Agents recruitment and training
2. Picture of sellers selling
3. Picture of commission being received.
4. Picture of interment; ceremonies, wake.
5. Picture of memorial park yong best ninyo... kung puwede ninyong ishare
or post sa wall then ishare ninyo dito: https://www.facebook.com/HolyGardensGroup/
6. Picture ng customer na bumibili
5. We form a group pm/chat with all sbus (Ms. GM handle this to hasten our communication:
1. Sales and commission summary of agents (yong commission stub)
2. Sales commission report for the day, (summary of 1)
3. Commission summary for the 15th and 30th (magkano ibabayad)
8. Citius, altius, fortius... Faster easier transactions: pagpadala ng reports at pagpaprocess ng commission Attention: outsourcing
1. Work simplification. We do things online. Bayad agad tayo, 50% balance
pag completo paper works
CV gagawa pa rin 3f; but the other documents from SBU hindi magpaparuot
parito. Maghanda ng mga files ng ahente sa 3f lahat ng may SEAD.
2. Only two docs from SBU:
1. Sales reports (a summary of
2. Commission stub.
3. 3 floor: commission CV to be approve prior or after release;
SMD or GM approves the commission voucher summary
4. 3f submits email this to bank: PSB, RCBC, or BDO, or MBTC
5. Servicing bank credits the pay roll to the ATM or cash cards of agents
6. Same method for CA for interment and FS.
Marami lang audit oversight personnel..
9. Punish the offenders.:
For SEAD: simplify this huwag nang SEAD tawag....Letter of Authority to Sell.
Add sa Negative covenants (GM)
1. The following shall be dealt with penalty of expulsion:
1. Falsification of signatures and documents
2. Non existent clients - without IDs and addresses just to pad the sales;
3. Poaching sellers;
4. Recruitment of competitors sellers;
5. Submission of false reports especially those that tend to defraud the company
6. Taking of commission that is not theirs or failure to remit commission to whoever
the commission is due....
7. Consistently submitting erroneous reports and information
10. You can not sell what you do not know and if you do not know how>
Minimum contents of training:
1. Product knowledge price, promotion, discount, vs competitors products
2. Selling
1. Benefits benefits, benefit.
2. How to beat the competition so that your product outshines them
3. How to neutralize objection
3. Role playing in selling
4. Guidance to seller on the first attempt to give confidence
Jorge U. Saguinsin
YOUR OFFICES ARE TO REFER TO THESE ON QUESTION ABOUT PRODUCTS information and pricing. Please RRURAC
Holy Gardens One Stop Shop (Master Brochure)
Time is gold
Time lost is lost forever.
Of all the resources, only time is irreplaceable
Successful companies primary tool is smart use of time - being the first to market
One of our principles is EFFICIENCY. To have high outputs and be productive. Always
If we are unable to finish projects or tasks on time, it is an event called failure? We are not
1. LET US WORK TOGETHER TO CREATE BEAUTIFUL LIFE STORIES (not worries)
2. BIDDA: BELIEVE, INSPIRE, DREAM, DO AND ACT
3. Read and answer all email and texts. Be responsible
4 RRURAC (Read, Reflect, Understand, Realize Act, Check) # 3
5. Makipag TIPAN - IGALANG ang mga nasusulat: CCD handbook at MC
6. Ang naiwan ng mahal sa buhay ay dapat masaya.
Pag uusapan sa am talk
Notice: This email address is a private property of Holy Gardens Group and its contents are private and confidential. Its contents and attachment may not be copied nor forwarded to parties other than the ones intended to, nor can the contents be used other than the original intent You are advised to delete the message you received if in case it may have been wrongly sent to your good office
Jorge U. Saguinsin
YOUR OFFICES ARE TO REFER TO THESE ON QUESTION ABOUT PRODUCTS information and pricing. Please RRURAC
Holy Gardens One Stop Shop (Master Brochure)
Time is gold
Time lost is lost forever.
Of all the resources, only time is irreplaceable
Successful companies primary tool is smart use of time - being the first to market
One of our principles is EFFICIENCY. To have high outputs and be productive. Always
If we are unable to finish projects or tasks on time, it is an event called failure? We are not
1. LET US WORK TOGETHER TO CREATE BEAUTIFUL LIFE STORIES (not worries)
2. BIDDA: BELIEVE, INSPIRE, DREAM, DO AND ACT
3. Read and answer all email and texts. Be responsible
4 RRURAC (Read, Reflect, Understand, Realize Act, Check) # 3
5. Makipag TIPAN - IGALANG ang mga nasusulat: CCD handbook at MC
6. Ang naiwan ng mahal sa buhay ay dapat masaya.
Pag uusapan sa am talk
Notice: This email address is a private property of Holy Gardens Group and its contents are private and confidential. Its contents and attachment may not be copied nor forwarded to parties other than the ones intended to, nor can the contents be used other than the original intent You are advised to delete the message you received if in case it may have been wrongly sent to your good office
