July 11, 2019

Freebies and discount for on line and office sales; papatok kaya?

PAGSASANAY SA TAGUMPAY For kaizen reports: You must post pictures under this template duly classified. Answer and provide pictures for all headings. COMPLY AND UNDERSTAND. 1. Pics of office (storage, files)/chapel, cr. Also post pictures of your staff in complete uniform daily with id for am talk) STRICT COMPLIANCE 2. Pics of site (the park) beautification/construction 3. Pics of warehouse inside and outside; SHOW INVENTORIES AND LOCKS 4. Pics of inventory of equipment (especially of those non operating) and materials 5. Pics of operational equipment

Objectives:

     1.  To sell 500 units a month for the next 6 months for H2 or 3,000 units
     2.   To leverage on the purchase of Destiny Plans and its being renamed as
           Holy Gardens Plans.
     3.  As an alternative low cost marketing strategy vs the traditional agency of HM which
          will cost us additional 16%

Reality

    1.  Even the traditional set up of sellers sales manager seems not be working any more.  
         Even HM reports that sales of HMOs are higher at malls. 
    2.  Everything seems to be sold at Lazada:   clothing, bikes, accessories, electronics, etc
         drugs, food stuff  Lazada invites sellers to use their platform
    3.  We are not exploiting these channels and even our goal setting our past performance 
         does not recognize the opportunity with these new channels... although the sales and
         collection channel we are using is expensive:


What to do:

1.  Inquire from Lazad and Olx how we can sell via their platform...
     Gawa tayo ng apps natin... (an expensive alternative)

2. Implement vigorously the collect anywhere, bank to bank payments using Metrobank
    (Madel update)

3.  Encourage inbound marketing via various promo:

    DISCOUNTS AND FREEBIES IF SALES IS OFFICE SALES OR ON LINE:
    (VIA APPS OR OLX, LAZADA)

         1.   Less 20%  on  transfer fee if sales is office sales FOR LAWN AND SSN, less 50% on
               GE;   

         2.   Random discounts based on number of plots/services sold
                                                                                                                                 cumulative
              every 50th account    -     less  25%                                     =   2%                2%

                       100th                 -    less  50%                                      =   0.5               2.5

                        200th                 -   less  80%                                      =   0.2               2.7

                        500th                     free                                             =    0.2              2.9%

                       vs  20% on ME   Kaya hindi ba?

       AATTRACT BA NG MORE BUYERS.  SA OFFICE ON LINE?


                    or simple na lang:

                        100th account   -    less 50%                                           0.2%              0.2%

                        200th account        FREE                                                0.1%              0.3%

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