October 13, 2011

Our Marketing Tactics

Constant & close communication. 5 disciplines: mental models, personal mastery, systemic thinking, shared vision, team learning.

Just to remind everyone:

l.  Between now and Nov l, 20ll, we focus on marketing activities:  HOW AND HOW MANY DO WE SELL.  Have your marketing collaterals in place;  increase marketing inputs especially prospecting and product knowledge.

2.  Capitalize and leverage on what we have:

        l.  Excellent and different interment (those whose markers are late? you cant)

       2.  Courteous and responsive staff

       3.   Nice looking memorial park -  nice landscaping (go ask yourself)

       4.   New products and new products promo:    5% dp, body crypts, ash c rypts.

      IMPORTANT:   WE HAVE GADGET ;PROMO FOR 20% DP FOR GE AND SSN.   Are we pushing these things?

     Are we pushing different products, each day, every week?   Or are we in routine mode and neglect other products

       5.  Our freemium products.   What are they?   Do you know them?   Are you pushing them.?

       6. Product knowledge and selling skills.   Are you capacitated?   Are you well equipped?

Are we close? Strictly acknowledge reading and understanding by promptly making a comment..comply.

12 comments:

  1. Good morning sir, I will always have in my mind that we need to sell more,I need to find more prospect to offer lots of our promo.
    I need to have 20 prospect every day. and sell a 1 lot every day.

    Grace Barrameda
    HGGMP

    ReplyDelete
  2. 1. Yes sir, dapat as early as now we must increase our marketing inputs everyday for us to sell lots and hit our targets. Bec. it's a number game. The more we have prospects the more we close sales.

    2. We will leverage on what we have and our pride - Excellent & different interment, Courteous & responsive staff, Nice and clean appearance of MP, and New Products and new promo.
    Yes sir, we are pushing the Gadget promo and ash crypts aside of offering 5% DP on lots.

    5. Our freemium products:
    Free Interment, Free lots, Free gadget and Free obit. Kulang po ang push although its free. Hindi sapat ang efforts kailangan po lagyan ng passion ang ating mga ginagawa, maging aggressive, lagyan ng diin.

    6. We have knowledge about the products but selling tactics of marketing people are not enough. WTDN: role playing and applying what we have learned from SS.


    Brenn Garcia
    HGPMP

    ReplyDelete
  3. 1. Yes sir, we must give importance to our marketing inputs and activities because these are very important in generating prospects that will lead to higher sales. Prospecting is the very first step to generate sale. If we have a big number of prospects we have also a higher probability of hitting our targets.Numbers game. The more prospect we have the more sales we generate. But if we have limited prospect and marketing activities then we expect that our performance will always be the same or low.

    2. We should take advantage and be proud that our interment is excellent and different from any other memorial park; that the park is nice looking; but we have still to work hard on landscaping; we have a lot of product and promos like the 5%dp, body crypts, ashcrypts.
    We are also pushing the 20%DP or the gadget promo for SSN and FE and GE.
    We are also pushing different products everyday through leaflets, thru agents, thru textblast, telemarketing, etc.

    5. Our freemium products are the following:
    a. Free lots
    b. Free interment
    c. Free Obit
    d. Free gadget
    Though all of these things are free we cant still market it to our customers. May be the reason why is marketing lacks deep understanding and deeply care about of what we can get from offering this. There is no personal mastery on the products that we have that is why we also lack push to it. That though these was being implemented and discussed intensively marketing were half-hearted in pushing it. Kulang pa rin ng diin at pagpapahalaga.

    6. Product knowledge and selling skills.-As to product knowledge i can say that i have done my part to explain at the most simplest ways and term that marketing people could understand. Needs more knowledge with regards to the product. if the understanding on the product is hollow then eventually the selling techniques is affected. Marketing people here needs more training with regards to products, newly launched promos and most especially selling skills and techniques. May be everyday role playing would help.

    Jobyl Marie T. Villanueva
    HGLUMP

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
  5. Thank you sir, for the untiring reminders to us.

    1. We are focusing on our marketing activities. We conduct daily saturation to inner barangays equipped with fliers and sales kit. Wake of deceased persons were visited and conduct prospecting together with the agents.

    4. We have fliers for the 5% DP, 20% DP with gadget and Free Lots (Treasure hunt)and we see to it that we explained it well to the prospects

    5. We are pushing our freemium products - free lots, free interment, and free obituary.

    Aireen
    HGCMP

    ReplyDelete
  6. 1.Yes po sir.

    2.We must leverage our promos, ito ang magsisilbing weapon po nmn sa para maachieve sales target nmn lalo na ngyong October wherein ito ang ating buwan para bumawi sa mga nakalipas na buwan na mababa ang benta.Kailangang po idoble ang bilang ng aming mga prospect para may magsilbing back-up kami.

    5.Nagkakaroon po kami ng saturation at leafletting sa mga nadadaanan naming lugar, isinanabay na rin po nmn tuwing may kolekyon para malaman ng mga mamamayan lalo na sa mga liblib na lugar ang ating mga produkto at promo.At tuwing idle time po nmn, natetextblast po kami sa mga kliyente na natin sa pamamagitan ng CRM data base.

    6.I need to gain a lot of knowledge regarding our product and know it by heart.I know that lack of product knowledge greatly affect my performace.

    Leslie Marie L. Directo
    HGLUMP

    ReplyDelete
  7. Good day sir,

    1. We must have more sales as early as we can, we need to have more prospects every day, at least 30 prospects per day, and we should announced our products and services in our community by having saturation in different barangays and putting up more tarpaulins so that our promos will be advertise, having leaf letting in public areas, in order to increase our sales.
    2. Capitalize and leverage on what we have:
    1. We will not tolerate again our late markers, we will be sure that the markers will be deliver on time, we will promptly pay our suppliers so that, we will have a good relationship with the suppliers, and they will believed our company again - for our excellent interment service, Because our standard in interment service are more competitive than other MP.
    5. Our freemium products:
    Free Interment, Free lots, Free gadget and Free obit. Pagbisita sa mga prospects at clients para mas mapush at maipaliwanag ang ating freemium at mabigyan po ito ng diin para maenganya ang ating prospects to avail our products and services. Maging aggressive po sa pag push ng ating freemium to increase our sales.

    6. Product knowledge and selling skills. Are not enough, we need to read, search in google re selling techniques,continous tranings of oneself regarding selling techniques...... we should never stop in searching more selling skills that will help us to improve and can adjust to different people around us.


    Danica Grace M. Ordinario
    HGCMP

    ReplyDelete
  8. 1. Yes, sir. We need to focus on increasing our marketing inputs to be able to sell lots and achieve our targets. Increase our number of prospects to acquire more sales.

    2. Having an excellent interment service is a boost to one's pride especially for us as employees. We are known because of delivering outstanding interment compared to our competitors. Aside from that, for having courteous and approachable staff, putting efforts to maintain nice and clean appearance of our memorial park.We have also new promos for our customers like 5% down payment, body crypts and ash crypts.We are also pushing the gadget promo for 20% down payment for GE and SSN and other promos by leafleting, text blasts, telemarketing, etc.

    5. Our freemium products include free lots, free interments, free gadgets and free obituaries. We are offering these products to our clients by distribution of leaflets. Exert more effort on promoting these products.

    6. I lack enough knowledge and selling skills that affects my performance. I need to put more passion on whatever I do.

    Rocel Claribel CariƱo
    CSS2-HGLUMP

    ReplyDelete
  9. Nakasagot ba lahat?

    HAMP di nakasagot?

    Grace sagutin punto por punto. Si Lotlot sumagot ba?

    Si Jovie sumagot?

    Mayroon sumagot walang pangalan.

    Ano NANGYARI SA FREE INTERMENT? NAILVERAGE BA NATIN?

    Si Jonathan? Si Chritine?

    Laliman sagot

    ReplyDelete
  10. Leaflets have to be backed by push and explanation. Leaflets dont speak and sell - they create awareness only

    ReplyDelete
  11. Di maliwanag sa akin ang pagtutulak ng Ash crypts: LUMP, Panga, at Calamba

    ReplyDelete
  12. Greetings sir,
    1. As early as now, we must increase our marketing inputs, more awareness to every Juan, the higher number of prospects the more sale we can gain.
    2. We are making sure that every interment, we are being remembered. Innovation every now and then, hindi lang focus sa excellent interment also for the people attended na dekalidad at parating may bago sa holy gardens.
    3. Mas Pinagandang Memorial park kasama sa package na maintroduce sa client ang ating memorial park na kaayaayang tignan.dahil ito ang pinakalayunin natin ang maipaliwanag sa kanila ang kahalagahan ng memorial lot sa buhay ng bawat tao.
    4. Bawat text blast at leafleting na ginagawa namin ay kasamang iniintroduce ang ating mga products. The more awareness for them mas mainam.
    5. Our freemium products are Free lots,free interment, free obit and free gadgets. Pero kahit free mababa pa rin ang sales.We need more prospects. 20 prospects a day because its a number game. Sa 100 na makausap mga 2 o 5 lang ang interesado.
    6. We already have the knowledge pero kulang pa rin base sa perfomances taken. Deeper understanding at passion sa work ang kailangan dagdagan.Bawat marketing activity kaakibat ang pagesplika sa mga clients natin ng sa gayon ay maintindihan nilang mabuti ang layunin natin.

    Christine Ann P. Payopay
    CSS1, HGPMP

    ReplyDelete

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