To: HAMP and Pangasinan
Thru: Madel
Subject: Re - Launch of Funeral Service that Sells at Pangasinan and HAMP
Objectives:
1. To sell 8 units at Pangasinan; to entice others to buy higher end products
2. To position Holy Gardens as source of quality yet affordable funeral service
3. To earn P12,000 on 35,000 package and 7,000 on P25,000.
Background:
1. 0 sales for HAMP for the last 2 years; 0 during Pandemic at Panga
2. Competition P20 and 25K for Panga with at least 3 vehicles convoy
Strategy:
1. Price and Packaging
"ROSE SELLE
1. Panga: 35K with 10% commission; P25,000 with 5% commission
with free: 2 Jollibee chicken joy (or free priest)
family car (urvan)
crosswind convoy
Karuwahe with Horse"
'"ANGEL JOY" (LOOKS LIKE A BETTER MORE APPEALING NAME)
2. HAMP outsource at P12,500 with _____________________ (includes pick up, embalming and hearse)
with free: Jollibee chicken joy bucket (or free priest)
family car (Urvan premium) + calibre pick up
2. Anchoring (Good better best choice)
1. Show the most beautiful casket first even at facebook or casket inspection
2. Show the much higher casket/service if they find the 100k+ package to be beyond budget
3. Ask for the budget show the package bigger than the one we are showing so that we can get a better revenue
4. Show the stucco the P25K package the last
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