May 31, 2012

Fwd: Ash Crypt Sales Plan for Approval



---------- Forwarded message ----------
From: Jorge Saguinsin
Date: Thu, May 10, 2012 at 1:49 PM


Hi,

Sir Henry


Thank you for your support and your response, though you were in pain.

It is highly appreciated.

Jorge







May 9, 2012
MR. HENRY TANEDO
Greenhills Development Corporation
Ortigas, Pasig City


Sir:
As per our discussion on our last meeting and based on your suggestion, I am proposing for an "ASH CRYPT BONANZA"  to achieve the following objectives:
GOALS / OBJECTIVES:
1.      To sell 50 units;
2.      To increase sales performance of HGGMP.

3.      To generate additional cash flow

REALITY:
          Despite the passage of time and 3 discussions with Mr. Tanedo, only 2 ash crypts have been sold.

OPTION/ALTERNATIVES:
1.       House to house saturation to subdivisions;
2.      Conducting sales presentation to companies in the municipality and adjacent 
town;
WHAT TO DO NEXT: CONDUCT AN EVENT "FREE BREAKFAST ASH CRYPT BONANZA"
PRODUCT: ASH CRYPTS
1.  Simulation on the different levels of the Ash Crypts to emphasize to prospects that 
some were already sold;
2.  Place tarpaulin indicating: "Limited units are available or Limited Offer".

PRICING STRATEGY:
        INSTALLMENT
Below ten (10) units; One year to pay  -   Php. 25,000.00
Above ten (10) units                                          22,000.00

        CASH
 0 – 9 units                                                     Php. 22,000.00
Above ten (10) units                                              20,000.00
  

COST BENEFIT ANALYSIS:
            INPUT  -           Commission              -           P100,000.00   
                                   Discount                                  125,000.00   
                                   Food & Refreshment                12,000.00                             
                                   TOTAL                                      P237,000.00   

           OUTPUT -        Expected Sales        -              P1,000,000.00
            Ratio:                                                                      .24                      

PLACEMENT: 1.      Conduct agents meeting on May 12, 2012 to disseminate the event;
2.      Visit companies within the vicinity and nearby towns: (Canlubang, Cabuyao, Sta. Rosa) for recruitment of agents for bulk sales;
3.      Customer Satisfaction Specialist

*FREE ONE (1) Unit for Customer Satisfaction Specialist and Agents who will be able to   
  sell 10 Ash Crypts  Good for May l3 up to June l3 only.
* Outright Commission to Agents.   


PROMOTION: 1.     Free breakfast at Holy Gardens Greenhills;

2.       Installation of Tarpaulins;
3.      Sending of Invitations to Top 50 existing customers; 25 significant personalities in the 
municipality;
4.      House to house saturation in subdivisions.
5.      The new CSS will market to industrial accounts prior to the event.
6.      During the event, JUS and HT will attend together with their friends, to speak on ash 
crypt  <?>
7.      A powerpoint presentation on ash crypts will be prepared. < ?>

PROGRAM FOR THE EVENT: (?)

When:  (June 2, 20l2)

Where: Chapel Or Some Other Venues

Time    :8:30 – 10:30 AM
Description: https://mail.google.com/mail/u/0/images/cleardot.gifEmcee:
Program
1. Prayer Song
2. Recognition of the attendees
3. Welcome Remarks
     3.1 Invocation -  Mr Henry Tanedo represented by Carlota Sabile
     3.2  Mr. Jorge Saguinsin
4.  Power point Presentation on Ash Crypt 
5.  Announcement of the Promo

6.  Distribution of Souvenirs

WHEN:
            TIMELINE                           WHAT                            WHO           WHO WILL MONITOR
            May 9, 2012              Presentation/Approval
                                              of Proposal                          JUS 
            May 10, 2012            Budget Preparation               HLC                          ASR
            May 11, 2012            Preparation for Agents          ASR                          HLC
                                               Meeting
            May 12, 2012            Agents Meeting
            May 13, 2012            Distribution of Invitation       MSM             ASR / HLC
                                            Saturation                             
HQO 

 WHO: HGGMP – Marketing and Sales Agents

 We seek your approval and your additional marketing support from your good office.
                                                                                                 Approved:
  
JORGE U. SAGUINSIN                                                          HENRY TAƑEDO 5/16/2012
Senior Managing Director                                                 Greenhills Development Corp.


2nd Sem Marketing Plan - Theme UCSE

To          :   Key Points of the 2012 Second Semester Marketing Plan

l.  UCSE  Unique Customer Service Experience

      Equipment (New and latest)
                 Led TV,
                 New tent, chairs, motif
                 DVD player
                 Wifi
                 Clean good smelling in repair vehicle, with AC
                 ID, uniform
                 Sculptures
                 Unique toilets
                 Picture frames
                 New furnitures
                 New paints
                 New decors
                 New motif


     Procedures:

                 Hiring, training of marketing staff
                 Quick and complete action on customer request and complaints
                 Courtesy and respect
                 Controllership -  up to date records, documentation
                 Cleanliness, landcscaping
                 New prayers, new songs new tributes
                 Checklisting of  UCSE

2.  Alive and Kicking Marketing Staff

               Attractive incentive

3    External  - Feeding Program

4.   Body Crypts in Tandem with SSS funeral benefits

Jorge Saguinsin



May 30, 2012

Additional/Replacement Incentive for Marketing

TO           :   All Marketing Staff




The emphasis should be on marketing channel for 2012.  However, there seems to be lackluster commitment, recruitment of marketing staff for 2012.  The first quarter saw only 5 new agents at LUMP.

As I was talkint to Arlene and Lennie this am at our meeting to ensure that the Saturday event would be a success, I noticed
an unusual interest in the l0+ l free ash crypt for the marketer on the part of  Arlene and Lennie.  So why not a free car or other prizes?

Here is what I am thinking.

Proposed Mechanics:

Pabongga Ka Day sa Holy Gardens

Duration:   June to December 2012

Who:    All duly trained and registered agents of HGMP and all the CSS, CMO, acting CMO

How much:   additional 3% of sales

Pinakabonggang Paparemyo:

600 plots until December 30 x 40 =  24,000,000     (100 plots/month                 A Honda city 1.4 car  (worth 800,000)

400 plots                                        = 16,000,000      (60 plots/month)                 A Hatch (Kia Atoz or Suzuki worthP500,000




Bonga lang:

200   plots                                           8,000,000      (34 plots/month)                 anything worth P200,000

100 plots                                             4,000,000      (17 plots/month)                 anything worth P l00,000

  60 plots                                             2,400,000       (10 plots/month)                (motorcycle)   or P72,000


Nothing below ten plots per month is incentiveable.

The agencies under a general agent can pool their sales;  the office staff can not pool their sales.

l.   Please check the prices and the prizes;

2.  Please float the idea before we finalize.

JUS

Condolence to Family of RoCshell CasilLan

The officers and staff of Holy Gardens Memorial Park group and BPI joins the Casillan family

in its sorrow and sadness in the loss of their mother, Remelia.

We offer our deepest sympathies and prayer.

May 29, 2012

Facebook Marketing Tricks

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb







Facebook Tips to Grow Your Business

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb

 Now that we have Facebook fan pages, let us learn how to use it to grow our business.












May 27, 2012

SEO guidelines, marketing

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb

Let us Revive Branding, Strengthen the Holy Gardens Memorial Park Brand Once More!

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb




Here is a powerpoint presentation made by Ms. Aireen Ricamara whom we required to attend this important Marketing Forum on branding and digital marketing.  This is to make her learn more and inject more energy into our marketing campaign. And therefore to sell more.

Like us on Facebook;; let us campaign for Likes

like us on Facebook





   http://www.facebook.com/HolyGardensGroup
 




Please share and have your friends like us too.


This is our facebook URL account.  We got it.  Use it. Share with friends and get them to like the HolyGardensGroup Pages.

May 26, 2012

MANAGING YOUR BRAND IN SOCIAL MEDIA - 26th Marketing Forum

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb

Last May 24, 2012 we were invited by Sir JUS to attend the 26th Marketing Forum - Managing your Brand in Social Media held at Ateneo De Manila University, Graduate School of Business and here are my learnings:

I.  BRANDING
  • is creating a powerful story; it is being bold;
  • going beyond;
  • is a visual identity; to be differentiated; to stand out
  • a brand is a promise of experience
II.  GROWTH ---->DIRECTION---->PROTECTION
  • Brand =Identity - brands are symbols, not just a logo but it stands for a specific value that are expressed by images and story.
          Singapore Airlines = Service
          Harley Davidson = Freedom
          Starbucks = Experiences

          I - Insights - Research
          D- Definition - Quality & Features
          E- Experience - Emotions/Feelings
          A- Activate - Touch points
          L- Live
    
          *Creating World-class Brands start from the CORE; Inside-out; What we BELIEVE

          *CLARITY & COURAGE 
             - Being Bold
             - Relevant & Differentiated
             - Trusted
            *Creating an experience

            *NEW BRAND / NEW CATEGORY
              - Obsessively crafted; New re-branded ads focused on product
              - Brand is the essence of "winner and craftsmanship"

  • Brand = Focus
           Focus      Focus     Focus
  • Brand = Behavior
          - The people/staff must be innovative;
          - People / employee must believe in the company's brand;
          - It must be aligned with the internal environment

Here's the power point presentation I created for more understanding of Branding:


View more PowerPoint from Aireen Ricamara

WHAT TO DO NEXT:

Holy Gardens Pangasinan Memorial Park Weekly Reports 21st week May 21-26, 2012

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb
Gonzales G.E. almost done

G.E. Lot 3 started

Roof top terrace ng Mausoleum lot 2 overlooking ang buong site

Overlooking ang delivered Panambak


Rough spreading done



New office arrangement


Information desks

 Mga herbal plants na naitanim sa nursery



Pagtatanim ng santan sa hawaiian palm

 CONSTRUCTION   
Pagbubuhos sa hallway papuntang chapel


Right wing ng chapel

Left wing

Interment area - Lawn 4

Lawn 5A


Bagong usbong na gumamelang naitanim last week

Gilid ng pader


Planting strip sa Lawn 5A




May 25, 2012

Holy Gardens Calapan Memorial Park - 20th Week

"I listen and I forget, I see and remember, I experience and I understand" - a Chinese proverb


View of Entrance, bagong scrub na gutter


Bagong brush cut



Bagong cultivate - Landscaping 


Bagong tanim na cophea




Planting strip sa kalsada papauntang SSN


Bagong brush Cut Lawn 3B ( new developed area )


Lawn 3B and Senior Single Niche 1


Bagong walis - Road from rotonda


Temporary Interment

Plants for Herbal Garden:


Mga kawayan na gagawing mga poste sa Herbal Garden