The following customer retention strategies apply for any business, large or small:
- Reward your customers. Send them a gift, provide them with a lead; help them generate business.
- Use your customers’ services and buy their products. There is no better way to build loyalty.
- Send thank-you notes. Make sure they are handwritten and sent promptly. Peter Drucker attributed much of his success to the fact that he sent out 12 thank-you cards every day.
- Return phone calls promptly. Since so many people don’t return calls, you automatically gain an advantage when you do.
- Do what you say you are going to do.
- Systems not smiles. Do things when you say you’re going to do them.
- Under-promise and over-deliver.
- Be accessible. Show customers that you are available and willing to help them whenever there is a problem. Your business should be open to meet the convenience needs of your customers.
- Be credible. If you don’t establish trust right away, potential customers may jump to your competitors.
- Appearance counts. Perception is reality, and the reality is that people do judge a book by its cover.
- Stay in touch. Remember the best customers are your current ones. Don’t take them for granted. Keep on top of their wants and needs.
- Have a “Goof Kit” to send to customers if you make a mistake. Just saying, “I’m sorry” is not enough.
- Promote customers’ products and services. By bringing business to your clients, you ensure you will have a customer for life.
- In marketing, there is no Sundays, Holidays or after office hours. Make it as easy as possible for your customers to do business with you. Do things for the customer’s convenience, not yours. The easier you can make it for your customer to do business with you, the more business you will have. Determine all the ways you can eliminate the “hassle factor.”
- Periodically send customers an invoice stamped “no charge.” This will help your customers remember you. If it is unexpected it will have a greater impact.
- Establish a customer advisory panel. Only by knowing your customers’ wants and needs can you successfully grow your business and be totally customer-oriented.
- Hire mystery shoppers to find out how good your customer service really is.
- Be a resource. No matter what your customer needs, try to find it for him, even if it has nothing to do with your business.
- Shower customers with kindness.
- Speak your customer’s language. Don’t use jargon they can’t understand.
- Have a great attitude.
- Treat your customers as if they were your friends. Treat your employees well. If they are treated poorly, there is a good chance they’ll treat your customers badly.
- Give your customers what they want, when they want it, the way they want it.
- Give back to your best customers. If you run a special price or product offer for first-time customers, make sure to offer a promotion to your current customers.
- Never show indifference toward your customers. In a recent study on why people stopped dealing with a company, 68% said they left because of an attitude of indifference by the owner, manager or employees.
Customers are the life blood of any business showering them with kindness they deserve.
ReplyDeleteEAB
Dapat magkaroon tayo ng respeto sa mga kliyente. Ibigay natin ang mga pangangailangan ng mga kliyente sa abot ng ating makakaya.Dapat andun parati ang customer satisfaction. Kapag maganda ang ating customer service, mananatili sa atin ang mga kliyente at hindi sila lilipat sa iba.
ReplyDeleteJoseph Rimorin
TS-HGLUMP
Magkaroon tayo ng disiplina sa sarili para hindi mawala sa isip natin ang ating misyon na mapaglingkuran ang ating mga kliyente sa pamamagitan ng pagpapaganda ng site at pagbibigay ng magandang serbisyo sa kanila sa abot ng ating makakaya.
ReplyDeleteJojo Domondon
GT-HGLUMP
Kailangan nating igalang ang ating kliyente sa pamamagitan ng pagbati sa kanila, pag-asikaso sa kanilang pangangailangan, parating ngumiti, aksyunan kaagad ang kanilang hinihingi o concern para mapanatili natin ang ating mga kliyente.
ReplyDeleteJay Dungca
GT-HGLUMP
Customers are the ones who pay our wages. They must be treated as king and queen. Establish harmonious relationships with customers by continuously satisfying customer wants and needs. Excellent customer service must be provided to our customers.
ReplyDeleteRocel CariƱo
HGLUMP
Without customers, our business will die, we should take good care of our customers, they are our free advertisement, the excellent experience we have shared to our customers is our steps for our progress.
ReplyDeleteDGMO
HGCMP
Palaging maging mabait sa customers, sabi nga ang customers ay laging tama, kaya tayo ay may trabahao dahil din sa mga customers, kaya dapat ito ang ay aking ntatandaan.
ReplyDeleteIreneo Ocampo
TS - HGCMP
We must always remember that our customers pays our wages, without them I will not help my family about financial needs, We must take care of our customers.
ReplyDeleteMildred L. Macaraig
SFC - HGCMP
Customers are very important in our business. They pay our wages.
ReplyDeleteRule # 1: Customers are always right;
Rule # 2: If customers are wrong, back to rule no. 1.
If a customer experienced nice treatment or if you have satisfied their wants and needs or even if you have solved their complaints/problems they will surely remember you and will never forget you.
Brenn Garcia
Customer's pay our wages.... In return to them we need to give also all their needs. E.g On time delivery of documents, immediate response or solution to problem that may arise. Cause if we fail to do so, it will affect our relationship to them. Instead of referring us to their relatives, friends to avail our products they will be the one to push their relatives not to buy our products because of disappointments.
ReplyDeleteShel
SFC-Panga
Customer is the KING, and we need to give REWARDS for them in order that they are satisfy the way we treat them,1. By accomodating them nicely and proper way. 2. Be friendly enough and treat them as your friend. 3. No matter demands they want we need to accomodate them promptly and in a nice way.The best customer service we have the more sales we do.!
ReplyDeleteAngel
CSS1- Panga
As i read this article, we as a marketing we need to build a good relationship to our customers. Giving them a reward is a way of building trust and friendship. Also, sending them a thank you notes to them will be appreciated. Delivering documents over deliver is a way of being trusty person. Customers are very important to us because through them our business is growing and they pay our payroll.
ReplyDeleteAc Garcia-HGPMP
CSS2
“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”
ReplyDelete- Mahatma Gandhi
Gandhi's words about customer is similar to Carl Sewell's Customer for life. It say's that nothing is more important than "customers"in our business.
-ella-majorem
Without customers there could be no business. We must treat them right and always remember that they are the one who pays our wages.
ReplyDeletemms - bpi
Customers are big part in a business' success, as they are the " king" in that entity. We should do our best in keeping them satisfied as long as we can.
ReplyDeleteMa. JoAnn-bpi
Customer is always a part of our business. Keeping a customers is always my daily challenges in life. My passion is to keep customer happy about our products.The reason why i Study more everyday.
ReplyDeleteLennie Baylon of HGGMP Calamba
Customers don’t always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren’t enjoying it. Once they tasted ours and experienced what we call “the third place”.. a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.
ReplyDeleteHoward Schultz, Chairman and CEO Starbucks
Always treat customers in a special way you can.
CC of HGGMP Calamba
Sa isang katulad ko na Garden technician, isa sa paraan ko na maipakita ang Good Customer Service ay panatilihing malinis at maganda ang tanawin ng ating Memorial park.
ReplyDeleteEfren Marzo of HGGMP Calamba
Bilang Transport Technician, ang pagiging malinis sa sasakyan, magalang sa mga customer na nagtritripping at pagiging maingat sa pagmamaneho ay isa sa mga kontribusyon ko sa Good Customer service. Sa AM talk namin, madami akong natututunan.
ReplyDeleteDennis Balagat of HGGMP Calamba
Updating Customer Accounts and Keeping them aware of their payments to avoid penalties is part of Good Customer service.
ReplyDeleteJuly of HGGMP Calamba