February 17, 2019

Suggested changes in pricing so that we are not at and we have healthy GP margins

To:    Holy Gardens Pangasinan
        Holy Gardens Greenhills
        Holy Anges Memorial Park
       Destiny Financial Plan

       cc:   Mam Madel
              Sir Don

Subject:   Adjustment of Prices and Features  of Funeral Services

Objectives

1.  To cope up with the times and rectify mistakes in pricing made prior today
2.  To be more competitive and to capture more customers
3.  To lessen cost and lessen risk for non delivery of chapel service
4.   To enhance returns for chapel when we make investments

Reality:

1.  We have been careless and overdone offering chapel service for ecoono packages, even for  home viewing

What are the adjustments?

1. Home viewing is available for packages below 90k,   chapel viewing is for 110 and above, for econo and premium packages

2.  Home viewing is only 4 nights and 5 days, an additional of P1,000 per night is to be charged in excess of 4 nights.

  IC must be informed of 1 and 2

3.  For free chapel use of package above 90k, it is only 3 nights and 4 days, but shall be offered at 2 nights and 3 days for promo purposes

4.  Chapel use/rental

   Morong and  Pangasinan  (Chapel size of about 100 sm are almost identical
   in size.  (belongs to the Premier Category of Heritage which is P230,000 with 
   Bates Casket

   They could be offered only as a package not on a per night basis and with
   funeral service as we are doing now.

  Our chapels will be provided with 2 2.5 hp Inverter aircon (both) and Pangasinan will be renovated similar to Morong

   Minimum package for 4 nights 5 days is P72,000.00

              This is inclusive of use of the viewing room and family room
              @ P10,000 per night  =  P40,000.00 and P32,000.00 FS casket
             (two aircon per viewing area, plus the one at family room boosts
             electricity expense

   Should they have another servicing mortuary, we will give them a 20% discount or  14,000 or net price of  P58,000.  The ideal is for them is to go direct to us for services because they can save...

   Once there is another servicing mortuary using our chapel, their names/brand evaporate.  Only Holy Gardens Holy Angels shall prevail:   no tarpaulin or other branding for  them

   For comments and suggestions



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